Ethiopia - Startup under 3 years old

Describe your project or startup in a few words

Coffee terminal is a buisness that confuses on providing quality coffee for local consumption by creating an affordable pricing and means to be accessible to the low and middle income citizens.

01.01 Describe your startup in more detail

Coffee terminal is a business that sources it's coffee from farmers unions in Ethiopia and utilizes this coffee for drinking consumption and packed coffee distribution, it has identified the low and middle income citizens as the target customer and approaches these individuals by creating store outlets near taxi terminals to attract foot traffic and provide it's quality coffee at a reasonable price. Since it's opening it has grown to incorporate 4 branches and plans to grow to 7 branches by the year as the plan is to create a quality coffee store outlets franchise starting from the city, to the whole of Ethiopia and forwarding to Africa as a whole.

01.02 What is the main problem you are trying to solve?

The main problem we are trying to solve is seeking funding to help us achieve the goal of creating the franchise business to be accessible in terminal areas, as well as helping us to create access to jobs to the city individuals who are unemployed currently.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The first benefit our product/service provides is that it creates a steady demand for the coffee farmers in Ethiopia who are not able to match the needs of the export market farmers unions Second benefit our product provides is that we focus on clean sourcing of our material being that we know where the coffee bean is grown from the start we are able to create a clean and safe product to our customers. Third benefit is that whenever we expand our outlet stores we are helping create jobs and helping motivate the economy.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The targeted beneficiaries are the low and middle income citizens who are not able to spend the price quality coffee producers are asking, as well as packed coffee consumers

01.05 When was your company established?

2023-09-11

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Eyob Aberra managing partner responsible for the company works. Related to branding, marketing and content creation on the website, and cresting events in the coffee shop spaces Mr. Henok Aberra managing partner responsible for company relationship as to purchasing materials, creating relationships to widen the accessibility of the coffee shop meaning he is responsible for works to match the growing scalability plan. Ms. Hermela Taye, responsible for managing the financial department and legal department management of the company meaning administrative works of the company are managed and run by Ms Hermela Taye.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.coffeeterminalet.com/

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Our justification for choosing this answer is that our main plan is to create the quality coffee shops following taxi stations in the city, train stations and grow towards flight destinations of Ethiopian airlines making us accessible to areas of high foot traffic, this with every expansion of the branches we are committed to hiring employees and also training them to grow their skills to move up in the respective branches, speaking from the growth we had in a year whereby we opened new branches we did train and employ individuals with skills they can grow and have within themselves to fight against poverty.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

With every coffee cup we sell our coffee shops offer a complimentary 330ml water as a unique selling point coming to the consumer with the intention of providing a means for them to clean their mouth odor, help with digestion because coffee is a bit heavy on the stomach, we are also keen and strictly adhere to the standards and qualities as expected of our buisness.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

With every new employee we hire we provide a training service so that a standard and quality education is given to our employees for them to be able to confidently follow the standard of the market service

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

We are fully committed to gender equality and our company policy is made so as to make our employees understand the level of focus we have for gender equality.

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

As a service provider related to consumable good we are strict about following this in providing our consumers with the too notch level of cleanliness and sanitation.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Like we described above our intention with the employees we hire us training them in the service requirements so that they advance withing the company enough to manage and run their own branches where they can derive economic growth and personal growth as well

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

Our expansion plan follows the destination where by we expand following taxi, train, airplane destinations therefore we are dedicated to providing a level of growth and standard our coffee shops offer as their brand and general look as well as bring forward the company policy implementation as regards the consumable items and the treatment of employees.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

Our unique selling point that allows coffee with complementary water has its health benefits as well as the price we offer for one cup allows us to say we are upholding this SDG goal.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Our expansion plan is aimed to grow with interested individuals who are willing to create a coffee space and the planned expansion sights so we believe in the strength we can get from our interested partners.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

3

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

Our main competition comes from the organizations who have been in the industry longer and have a established a name, our main target to stand out is our dedication to accessibility, traceable raw materials and affordable pricing.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?