Ethiopia - Startup under 3 years old

Describe your project or startup in a few words

Our Fertilizer transforms agricultural practices by offering high-quality, sustainable organic fertilizers. Our innovative solutions enhance soil health and crop yields, promoting eco-friendly farming. We are dedicated to advancing sustainable agricure

01.01 Describe your startup in more detail

YeNature Fertilizer is an innovative startup dedicated to revolutionizing agriculture through sustainable practices. Founded in 2024 by a team of experts in microbiology, genetics, and plant science, our mission is to enhance soil health and boost crop yields using natural, organic inputs. We produce high-quality liquid organic fertilizers, leveraging advanced microbiological and biotechnological techniques to create products that not only enrich the soil but also promote long-term agricultural sustainability. Our flagship products include a range of liquid fertilizers tailored for different crops and soil types, each formulated to provide essential nutrients and beneficial microorganisms that support robust plant growth. By focusing on eco-friendly and sustainable solutions, we aim to reduce the reliance on chemical fertilizers, mitigate environmental impact, and support the global shift towards organic farming. At YeNature Fertilizer, we prioritize innovation and quality. Our team

01.02 What is the main problem you are trying to solve?

The main problem we are trying to solve at YeNature Fertilizer is the detrimental impact of conventional chemical fertilizers on soil health and the environment. Traditional fertilizers often lead to soil degradation, reduced fertility over time, and harmful environmental consequences, such as water pollution due to runoff. This not only affects crop yields but also threatens the sustainability of agricultural practices and the health of ecosystems. Additionally, smallholder farmers often face challenges accessing affordable, high-quality fertilizers that support sustainable farming. The reliance on chemical fertilizers is not only costly but also unsustainable in the long run, leading to decreased soil productivity and increased vulnerability to pests and diseases. Our goal is to address these problems by providing an organic alternative that enriches the soil naturally, enhances crop yields, and supports long-term agricultural sustainability. By offering high-quality liquid organic

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Enhanced Soil Health: Improves soil structure and fertility, promoting sustainable long-term productivity. 2, Environmental Sustainability: Reduces environmental impacts associated with chemical fertilizers, supporting eco-friendly farming. 3, Increased Crop Yields: Provides balanced nutrients, boosting crop yields and quality for higher profitability and food security. 4, Cost-Effective and Accessible: YeNature Fertilizer offers a cost-effective alternative to expensive chemical fertilizers. 5, User-Friendly Application: Our liquid fertilizer is easy to apply, ensuring efficient nutrient delivery to plants.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

YeNature Fertilizer’s liquid organic fertilizer is primarily aimed at serving: Smallholder Farmers: Empowering them with sustainable, cost-effective fertilization solutions to enhance crop yields and soil health. Commercial Agricultural Enterprises: Providing an eco-friendly alternative to chemical fertilizers, aiding in large-scale sustainable farming practices. Organic Farmers: Supporting those committed to organic farming practices with a reliable, high-quality organic fertilizer. Agricultural Cooperatives: Assisting cooperatives in promoting sustainable agricultural practices among their members, improving overall productivity and sustainability. Government and NGOs: Partnering with organizations focused on promoting sustainable agriculture and improving food security through environmentally friendly practices.

01.05 When was your company established?

2024-04-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Founder #2: Kasahun Zewdie Role: CEO & Chief Agricultural Officer Background: Degree in Plant Science with over 7 years of experience in agriculture. Key Skills: Plant science, agriculture, strategic planning. Experience and Expertise: Kasahun has extensive experience in plant science and agriculture, with a strong focus on sustainable farming practices. His strategic vision and agricultural expertise are pivotal in driving our mission to promote soil health through natural inputs. Founder #3: Mesel Admassie Role: Chief Microbiologist & Research Lead Background: BSc in Biology, MSc, and PhD in Microbiology. Key Skills: Microbiology, research, laboratory management. Experience and Expertise: Mesel brings over 8 years of experience in microbiology, specializing in research and laboratory management. His in-depth knowledge and leadership in microbiological research ensure our product's effectiveness and safety, driving innovation in our organic fertilizer development.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://yenaturefertilizer.dorik.io/

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Our startup contributes to the No Poverty goal by providing affordable and sustainable agricultural solutions to smallholder farmers. By offering nutrient-rich organic fertilizers at competitive prices, we empower farmers to enhance soil fertility, increase crop yields, and improve their livelihoods. Access to our products enables farmers to reduce dependency on expensive synthetic fertilizers, thereby lowering production costs and increasing their income. Additionally, our emphasis on sustainable farming practices promotes long-term economic resilience by preserving soil health and natural resources, ultimately lifting communities out of poverty.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Our startup directly contributes to the Zero Hunger goal by addressing key challenges in the agricultural sector, particularly in areas affected by food insecurity. Through the production and distribution of nutrient-rich organic fertilizers, we enable farmers to improve soil fertility and enhance crop yields sustainably. By increasing agricultural productivity and resilience, our solutions help to ensure food security for communities, reducing the risk of hunger and malnutrition. Additionally, our emphasis on sustainable farming practices promotes environmental conservation, preserving natural resources for future generations and contributing to the long-term viability of food production systems. By empowering farmers with access to innovative and affordable agricultural inputs, we play a vital role in achieving the Zero Hunger goal and building more resilient food systems worldwide.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our startup significantly contributes to the Good Health and Well-being goal by promoting sustainable agricultural practices that positively impact human health. By providing organic fertilizers derived from natural sources, we support the production of nutritious and wholesome crops free from harmful chemicals. These fertilizers enrich the soil with essential nutrients, resulting in healthier plants with higher nutritional value. As a result, consumers benefit from access to safer and more nutritious food, which can help prevent malnutrition and diet-related health issues. Furthermore, our focus on organic farming methods reduces exposure to harmful agrochemicals, minimizing health risks for farmers and agricultural workers. By fostering a healthier environment and promoting nutritious food production, our startup plays a crucial role in improving overall health and well-being, aligning closely with the objectives of the Good Health and Well-being goal.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

Our startup contributes to the Quality Education goal by offering educational resources and training programs to farmers and agricultural workers. Through our initiatives, we empower individuals with knowledge and skills in sustainable farming practices, organic agriculture, and soil health management. By providing access to training workshops, online courses, and informative materials, we enable farmers to enhance their agricultural practices, improve crop yields, and adopt environmentally friendly farming techniques. Additionally, we collaborate with educational institutions and extension services to integrate our curriculum into agricultural education programs, ensuring that future generations of farmers are equipped with the necessary expertise to promote sustainable agriculture. By investing in education and knowledge dissemination within the agricultural sector, our startup contributes to building a more educated and skilled workforce, advancing the Quality Education goal and fos

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

Our startup contributes to the Gender Equality goal by actively promoting gender-inclusive practices and opportunities within the agricultural sector. Through our initiatives, we strive to ensure equal access to resources, training, and opportunities for both male and female farmers. By advocating for gender-balanced participation in agricultural activities and leadership roles, we aim to empower women in rural communities, enhance their economic independence, and promote their active involvement in decision-making processes related to farming and land management. By fostering gender equality in agriculture, our startup contributes to creating more inclusive and equitable agricultural systems, thereby advancing the Gender Equality goal.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

Our startup contributes to the Clean Water and Sanitation goal by promoting sustainable agricultural practices that reduce water pollution and enhance water quality. Through the production and use of organic fertilizers, we aim to minimize the use of chemical-based fertilizers that can contaminate water sources. Additionally, our focus on soil health and nutrient management helps prevent nutrient runoff into water bodies, preserving water quality and ecosystem integrity. By encouraging eco-friendly farming techniques and responsible water use, our startup contributes to ensuring access to clean water and sanitation for all, thereby advancing the Clean Water and Sanitation goal.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

Our startup contributes to the Affordable and Clean Energy goal by promoting sustainable agricultural practices that reduce reliance on fossil fuels. Through the production and use of organic fertilizers, we help farmers improve soil health and fertility, leading to increased crop yields without the need for excessive energy-intensive inputs like synthetic fertilizers. Additionally, our emphasis on organic farming methods reduces the carbon footprint associated with agricultural activities, contributing to overall energy conservation. By advocating for renewable energy sources and implementing eco-friendly farming techniques, our startup plays a vital role in advancing the Affordable and Clean Energy goal.

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

Our startup contributes to the Decent Work and Economic Growth goal by creating employment opportunities in the agricultural sector. Through the production and distribution of organic fertilizers, we support local farmers and agricultural workers, providing them with access to sustainable farming inputs that enhance productivity and income. Additionally, our emphasis on environmentally friendly practices fosters a more resilient agricultural economy, promoting long-term economic growth and stability in rural communities. By empowering farmers with the tools and resources they need to succeed, our startup plays a crucial role in promoting decent work and fostering economic development in the agricultural sector.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our startup contributes to Industry, Innovation, and Infrastructure by introducing innovative solutions in the agricultural sector. Through the development and distribution of organic fertilizers, we promote sustainable farming practices and enhance agricultural productivity. By leveraging technology and research, we innovate the production processes, creating efficient and eco-friendly fertilizers that contribute to the modernization of agricultural infrastructure. Additionally, our efforts to improve soil health and crop yields drive innovation in farming techniques, paving the way for a more resilient and sustainable agricultural industry. By investing in innovation and infrastructure within the agricultural sector, our startup plays a vital role in driving economic growth, fostering technological advancement, and building sustainable food systems for the future.

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

Our startup contributes to Sustainable Cities and Communities by promoting sustainable agriculture practices that enhance urban and peri-urban environments. By providing organic fertilizers, we support urban farming initiatives, enabling communities to grow fresh produce locally. This reduces the need for long-distance transportation of food, lowering carbon emissions and promoting food security within cities. Additionally, our products improve soil health, contributing to the creation of green spaces and urban gardens that enhance biodiversity and air quality. Through partnerships with community gardens and urban farming projects, we foster community engagement and social cohesion, creating vibrant and resilient urban communities. By promoting sustainable agriculture within cities, our startup contributes to the development of inclusive, safe, and sustainable urban environments for present and future generations.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

Our startup contributes to the Responsible Consumption and Production goal by promoting the use of organic fertilizers derived from natural sources. Unlike conventional chemical fertilizers, our products are environmentally friendly and promote sustainable agricultural practices. By encouraging the adoption of organic fertilizers, we reduce the use of harmful chemicals in farming, minimizing soil and water pollution. Our production process emphasizes resource efficiency and waste reduction, ensuring minimal environmental impact throughout the product lifecycle. Through education and awareness campaigns, we promote responsible consumption practices among farmers, encouraging them to choose eco-friendly alternatives that safeguard the environment and preserve natural resources for future generations. By advocating for sustainable production and consumption patterns in agriculture, our startup contributes to achieving the targets outlined in the Sustainable Development Goals, fostering a

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Our startup contributes to the Climate Action goal by offering organic fertilizers that help mitigate climate change. Unlike traditional chemical fertilizers, which release harmful greenhouse gases during production and use, our organic fertilizers are derived from natural sources and promote carbon sequestration in the soil. By enriching the soil with organic matter, our products enhance its ability to absorb and store carbon dioxide from the atmosphere, thus reducing greenhouse gas emissions. Additionally, our sustainable farming practices, such as crop rotation and minimal tillage, contribute to soil health and resilience, making farms more adaptable to climate variability. Through the adoption of our organic fertilizers and environmentally friendly farming techniques, we support efforts to combat climate change, contributing to a more sustainable and climate-resilient agricultural sector.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

Our startup contributes to the Life Below Water goal by promoting sustainable agriculture practices that minimize pollution and protect aquatic ecosystems. Traditional chemical fertilizers often leach harmful nutrients and chemicals into water bodies, leading to eutrophication, algal blooms, and marine habitat degradation. In contrast, our organic fertilizers are environmentally friendly and do not contain synthetic chemicals that can harm aquatic life. By encouraging the use of organic fertilizers, we help reduce nutrient runoff and pollution in waterways, preserving water quality and biodiversity in marine ecosystems. Additionally, our commitment to sustainable farming practices, such as soil conservation and watershed management, further supports the health and integrity of aquatic habitats. Through these efforts, we contribute to the conservation and sustainable use of marine resources, aligning with the Life Below Water goal of the United Nations Sustainable Development Agenda.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Our startup contributes to the Life on Land goal by promoting sustainable agriculture practices that enhance soil health and biodiversity. Traditional farming methods, such as intensive tillage and chemical inputs, degrade soil quality, leading to erosion, loss of fertility, and habitat destruction for terrestrial species. In contrast, our organic fertilizers enrich the soil with essential nutrients and beneficial microorganisms, improving soil structure and fertility without harming ecosystems. By adopting organic farming practices, farmers can mitigate soil degradation, preserve native habitats, and support diverse plant and animal species. Additionally, our emphasis on organic agriculture reduces the reliance on synthetic pesticides and fertilizers, minimizing the negative impacts on terrestrial biodiversity and ecosystem health. Through these efforts, we contribute to the conservation and sustainable management of terrestrial ecosystems, aligning with the Life on Land goal of the U

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

Our startup contributes to the Partnerships for the goal by fostering collaborations and alliances across various sectors to advance sustainable development. We recognize that addressing complex global challenges requires collective action and partnership-building among governments, businesses, NGOs, and communities. Through strategic partnerships with agricultural organizations, research institutions, government agencies, and corporate entities, we leverage resources, expertise, and networks to scale our impact and accelerate progress towards sustainable agriculture practices. By facilitating knowledge exchange, sharing best practices, and pooling resources, we strengthen the means of implementation for sustainable development initiatives and revitalize the Global Partnership for Sustainable Development. Our commitment to collaborative partnerships underscores our dedication to achieving the United Nations Sustainable Development Goals and creating a more sustainable future for all.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

My startup is positioned to address a specific market gap by offering a product/service that responds to a demand or need that has not been adequately satisfied by existing products/services. Unique Value Proposition: While there may be existing products/services in the market, my startup's offering provides a distinct value proposition by addressing unmet needs or underserved customer segments. Innovation: Our product/service introduces innovative features or technology, distinguishing it from competitors and positioning it as a new solution to existing challenges. Improvement and Extension: While building upon existing concepts or technologies, our product/service represents a significant improvement or extension of current offerings, offering enhanced functionality, efficiency, or user experience. Market Differentiation: Through market research and analysis, we have identified specific pain points or gaps in existing solutions and tailored our offering to meet those needs effect

06.09 Competitive Analysis

Our main potential competitors include EcoGreen and Mela, both offering similar products/services in the market. However, what sets us apart is our unique approach to sustainable agriculture. We differentiate ourselves through innovative organic fertilizer formulations that prioritize soil health and crop yield optimization. Our emphasis on environmentally friendly practices and high-quality, effective products allows us to offer a superior value proposition compared to competitors. Additionally, our strong focus on research and development, coupled with strategic partnerships in the agricultural sector, positions us as a leader capable of meeting and exceeding customer expectations for sustainable farming solutions.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?