Ethiopia - Startup under 3 years old

Describe your project or startup in a few words

DolMel is an Ethiopian fashion brand that is revolutionizing the ancient tradition of hand-weaving by integrating it into the 21st century by using high-tech digital reactive printing on hand-woven cotton fabric, a pioneering approach in the country.

01.01 Describe your startup in more detail

DolMel’s goal is to create simple, chic, and bohemian-inspired clothing that celebrates and expresses one's unique identity, perfectly reflecting the wearer's personality. Our designs are characterized by an edgy vintage look, enhanced with vibrant colors and intricate patented and signature patterns. Our commitment extends beyond fashion. We strive to ensure this cherished craft thrives into the future without losing its handcrafted essence, blending the old with the new, in a seamless way. DolMel, officially established in October 2022 (2014 E.C.), embarked on an ambitious journey to develop a unique MVP product, which took a full year to create. This innovative endeavor required the collaboration of experts from the textile and fashion industry. The subsequent years were marked by trial and error as we refined our product's quality through multiple print runs in the Netherlands. These efforts culminated in the development of our updated and polished MVP, ready for market launch.

01.02 What is the main problem you are trying to solve?

The main problem we are trying to solve with DolMel is the decline of traditional hand-weaving in Ethiopia. Despite its rich cultural heritage, this ancient craft is at risk of disappearing due to modern manufacturing practices and lack of market integration. DolMel addresses this issue by revolutionizing hand-weaving with high-tech digital reactive printing on hand-woven cotton fabric. This pioneering approach not only preserves the art of hand-weaving but also elevates it, making it relevant and competitive in the 21st century. Our goal is to ensure this cherished craft thrives into the future without losing its handcrafted essence, blending the old with the new in a seamless and beautiful way. By doing so, we aim to create sustainable economic opportunities for artisans, promote Ethiopian heritage, and offer unique, high-quality fashion products to the global market.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Cultural Richness and Authenticity: DolMel's use of traditional Ethiopian hand-weaving techniques and modern digital reactive printing results in clothing that is not only visually striking but also deeply rooted in Ethiopia's cultural heritage. Customers benefit from wearing garments that celebrate authenticity and showcase centuries-old craftsmanship, fostering a connection to Ethiopian culture. 2. Innovative Design and Quality: By integrating cutting-edge technology with ancient techniques, DolMel produces high-quality clothing with innovative designs. The seamless patterns created through digital reactive printing are unique and exclusive to DolMel, appealing to fashion-forward individuals who seek distinctive pieces that stand out in style and craftsmanship. 3. Sustainability and Ethical Practices: DolMel prioritizes sustainability across its production processes. Using organic cotton and eco-friendly printing methods reduces environmental impact.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

DolMel's products and services are aimed at serving fashion-conscious individuals who value cultural authenticity, sustainability, and unique design. Our target audience includes global consumers seeking ethically-made clothing that reflects a blend of ancient Ethiopian craftsmanship and modern innovation. Fashion enthusiasts interested in bohemian-inspired styles and high-quality, hand-woven textiles are drawn to DolMel's offerings. Additionally, local artisans and weavers benefit from DolMel's support and partnership, gaining economic empowerment and opportunities for skill development. By catering to these audiences, DolMel not only satisfies consumer demand for distinctive fashion but also contributes to the socio-economic growth of Ethiopian communities and promotes cultural heritage preservation on an international scale.

01.05 When was your company established?

2022-10-06

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Melat Terefe is the Founder and Creative Director of DolMel, an Ethiopian fashion brand revolutionizing traditional hand-weaving with modern technology. DolMel pioneers digital reactive printing on cotton hand-woven fabric, creating seamless patterns that are unprecedented in Ethiopia's textile industry. Melat's vision blends simplicity with bohemian style, encouraging self-expression and rejecting societal norms. With a lifelong passion for fashion and design, Melat aims to elevate Ethiopia's textile sector, fostering economic growth by empowering local weavers and designers. DolMel stands as a beacon of innovation and cultural pride, poised to make a global impact in the fashion world.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/dolmel_dolmel/, https://www.linkedin.com/company/86648339/admin/feed/posts/, https://www.facebook.com/DolMelDolMel,

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

DolMel contributes to the No Poverty goal by empowering local artisans and weavers in Ethiopia, providing them with sustainable livelihoods through fair wages and long-term partnerships. By integrating traditional hand-weaving techniques with modern digital printing technology, DolMel enhances the marketability of Ethiopian textiles globally, thus creating economic opportunities within the community.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Moreover, DolMel indirectly contributes to the Zero Hunger goal by promoting agricultural sustainability. The brand sources locally produced cotton, supporting local farmers and reducing reliance on imported materials. This promotes food security by stimulating local agricultural economies and ensuring a stable income for farmers, thereby contributing to poverty reduction and improving access to nutritious food.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

DolMel contributes to the good health and well-being of individuals by prioritizing sustainable practices and promoting cultural pride. We source organic materials and utilize eco-friendly production methods, reducing environmental impact and ensuring safer products for consumers. By partnering with local artisans and supporting traditional hand-weaving techniques, we preserve cultural heritage and empower communities economically. Our clothing promotes comfort and self-expression, fostering positive body image and mental well-being. DolMel advocates for mindful consumption, encouraging customers to embrace slow fashion and make informed choices that benefit both themselves and the planet.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

At DolMel, we are dedicated to empowering equitable quality education and promoting learning opportunities with our team. Through knowledge-sharing sessions, we foster a culture of continuous learning and innovation process. DolMel not only strives to improve the team's economic prospects but also promotes sustainable community development, ensuring that everyone has the opportunity to thrive and evolve in whatever they set their minds on.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our startup is dedicated to achieving gender equality by implementing inclusive hiring practices and providing equal opportunities for women at all levels of the organization. We actively support female artisans, ensuring they receive fair wages and access to training programs that enhance their skills and economic independence. By fostering a workplace culture that values diversity and promotes gender equality, DolMel empowers women, contributing to their personal and professional growth.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

DolMel's commitment to organic and sustainable materials ensures that harmful chemicals do not contaminate local water sources. Working with our partner in the Netherlands, we use water-efficient digital reactive printing technologies to minimize water consumption and reduce pollution.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

DolMel is committed to ensuring all our printing needs are in alignment with broader sustainability goals. We carefully chose our Netherlands printing partners since they integrate these practices to minimize their carbon footprint and reduce energy costs. DolMel's aim when we do get to import the machine in Ethiopia, is to foster a cleaner and healthier environment for everyone involved.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

DolMel aims to promote decent work and economic growth in Ethiopia's textile and fashion industry by championing fair labor practices, providing competitive wages, and ensuring safe working conditions for artisans. By integrating traditional hand-weaving techniques with modern digital printing, we create high-quality, innovative products that enhance the industry's global competitiveness. Our commitment to local sourcing and ethical production supports sustainable economic development, empowering artisans and fostering job creation. DolMel's focus on skill development and capacity building ensures that our workforce is equipped for long-term success, driving economic growth and establishing Ethiopia as a key player in the global fashion industry.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

DolMel's vision in Ethiopia's fashion industry aims to represent significant innovation and infrastructure enhancement. We integrate advanced digital printing with traditional hand-weaving, pioneering new design possibilities that preserve cultural heritage while meeting modern demands. By bridging technology and tradition, DolMel elevates Ethiopian craftsmanship to global standards, attracting international markets and boosting local economic development. This sustainable approach strengthens Ethiopia's textile sector, positioning it competitively in the global marketplace while preserving its rich cultural identity.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

DolMel is dedicated to reducing inequalities within Ethiopia and beyond by promoting inclusive economic growth and cultural preservation. Our commitment to ethical practices ensures that all workers are treated with respect and dignity, fostering a more equitable workforce. By embracing and showcasing Ethiopia's heritage, we contribute to a more diverse and inclusive global fashion industry, bridging cultural gaps and reducing disparities between countries.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

DolMel advocates using locally sourced, organic materials and implementing eco-friendly production techniques like digital reactive printing on hand-woven fabric. Our designs promote longevity and versatility, encouraging consumers to invest in quality, timeless pieces over fast fashion trends. We support a circular economy by minimizing waste through efficient production processes and offering recycling or upcycling options for both new leftover scrap and old garments.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

DolMel is dedicated to combating climate change and mitigating its impact through our sustainable practices. We use organic, eco-friendly materials that reduce the environmental footprint of our products. Our innovative approach integrates digital reactive printing with traditional hand-weaving, minimizing waste and conserving resources. By promoting slow fashion, we encourage mindful consumption, reducing the demand for fast fashion that contributes to environmental degradation which will further offsetting our carbon footprint.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Our commitment to this cause is reflected in our eco-friendly practices and material choices. We prioritize the use of organic, biodegradable fabrics and non-toxic dyes, reducing water pollution and minimizing harmful runoff into oceans and Additionally, our focus on slow fashion encourages mindful consumption, reducing waste and its impact on marine environments.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

DolMel prioritize sourcing organic, eco-friendly materials that reduce environmental impact and promote biodiversity. By collaborating with traditional hand-weaving artisans, we preserve cultural heritage while ensuring minimal environmental disruption.Through these practices, DolMel aims to be a model for how fashion can positively impact both life and land.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

At DolMel, we are committed to promoting peace, justice, and strong institutions through ethical business practices and community engagement by fostering integrity and accountability. Our collaboration with local artisans is built on respect and equitable treatment, empowering them and contributing to social stability. We believe in supporting initiatives that strengthen local institutions that help DolMel not only create high-quality and culturally rich products but also contribute to a peaceful society where strong institutions can thrive.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

DolMel is committed to strengthening the means of implementation and revitalizing the Global Partnership for Sustainable Development by collaborating with esteemed international development organizations like GIZ and the British Council. Through these partnerships, we aim to leverage their expertise and resources to enhance our sustainability practices, foster local economic development, and promote cultural preservation. By aligning with global initiatives, we ensure our business contributes to broader sustainable development goals, while also gaining insights and support to expand our impact locally and internationally. This collaborative approach not only enhances our credibility but also facilitates knowledge exchange and innovation in the fashion industry, driving positive change towards a more sustainable future.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

DolMel distinguishes itself in Ethiopian fashion by seamlessly blending high-tech digital reactive printing with traditional hand-weaving. This integration not only preserves cultural heritage but also creates exclusive designs unavailable elsewhere. Our sustainability ethos extends to ethical production, empowering local artisans and driving economic development. By offering globally unique, culturally rich clothing aligned with ethical values, DolMel redefines fashion while championing a sustainable future. This innovative approach positions us at the forefront of the industry, appealing to conscious consumers seeking authenticity and style with a positive impact.

06.09 Competitive Analysis

DolMel's main potential competitors include established fashion brands in Ethiopia and globally, particularly those focusing on sustainable and culturally inspired clothing. However, what sets DolMel apart is our unique fusion of traditional Ethiopian hand-weaving with cutting-edge digital reactive printing technology. This innovation allows us to create seamless patterns on organic cotton, offering distinctive designs that celebrate cultural heritage while promoting sustainable practices. Our commitment to empowering local artisans and promoting ethical fashion further distinguishes us, appealing to conscious consumers seeking authenticity and style with a positive impact.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

At DolMel, we are committed to promoting female entrepreneurship and gender equality within our community. As an active member of the Isua Network Team run by Renew Capital and a graduate of the Isua Gender-Smart Executives Program, I leverage my position to advocate for and support women in business. These initiatives provide a platform for networking, mentorship, and resource sharing, empowering women to overcome barriers and succeed in their entrepreneurial endeavors. Through workshops, community events, and collaborations, DolMel actively works to inspire and uplift female entrepreneurs, fostering an inclusive and supportive business environment that champions diversity and gender equity.