Ethiopia - Startup under 3 years old

Describe your project or startup in a few words

What if you scan logos from TVs and buy something from those who sponsored the program or donate to your religious organization without remembering bank account numbers? Bekilink makes your what-ifs into reality. Bekilink starts on June 30!

01.01 Describe your startup in more detail

Bekilink comes as a package for organizations to deliver their product through smooth and innovative ways of advertising, a daily base of content communication intended for social and mental well-being, and to facilitate increased volunteer opportunities for mutual assistance for positive impacts. It is evident that business is all about sales, and sales is all about marketing, and communicating your product involves promotion as a pivotal role. For example, if effective environmental energy production and supply are introduced, there should be an effective way to communicate its values to potential customers through promotion. Bekilink provides an on-time point of sales for TVS commercials while the company sponsors the programs just by scanning the logo of the TV station. Moreover, on Bekilink, people can sell different educational projects, scientific papers, and educative research. People can volunteer for charities or religious organizations. Bekilink will start on June 07.

01.02 What is the main problem you are trying to solve?

As we are in the age of information, scarcity or asymmetry of information does affect our community insignificantly rather, clarity and substantiality of information are at risk, meaning our society is consuming junk information that may lead to mental and emotional well-being. As Bekilink's founder, I saw the consumption of junk(unhealthy) information as a treat for my community. According to my investigation, about 70% of the digital investment goes to advertising. So, if the advertisement gets rectified by introducing a new tool that can help emphasize things for the common good of society, the information flow of advertisement will benefit the majority along with the extended features Bekilink will give.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

These are some of the benefits one can enjoy as a TV organization. When saying TV organization, I am saying both traditional and digital(that broadcast their service on YouTube or any similar digital platform) TV stations. 1) Spiritual TVS can collect donations just by scanning their logo without a need to recall their account numbers. One can volunteer by any payment method that works in Ethiopia, like telebirr, mpessa, or any other. 2) Secular TVS can sell products or services to their program sponsors. 3) Business can sell their product whenever customers scan their logo from billboards, magazines, or any print media. 4) NGOs can collect donations, and volunteers will be certified to encourage volunteerism. For individuals, trusted and substantiated content creators will create a daily base message for customers that encourages a healthy life, for example how to stop smoking, daily Bible or Quran verse of meditation. Educational projects will also be available in Bekilink.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Bekilink's targeted beneficiaries are categorized into four main categories. These are 1) TV Stations - These are the ones that host programs and provide organizations as program sponsors. Moreover, they can collect donations and send daily content if they are spiritual TVS. 2) Organizations(both businesses and non-businesses) - These are the ones that can sell their products on broadcast media or sell their product on Beklink. Their product can appear whenever their logo is scanned. For example, if the Total Energies logo is scanned, Total Energies products will appear. 3) Content Creators - both an individual and an organization can be content creators. The content is called "Wisdom". To create wisdom one has to be known for his/her previous good works in the past. 4) Consumers(individuals) - They are the mass majority that scans logos, consume wisdom, and use products and services of bekilink.

01.05 When was your company established?

2024-02-26

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

There is no other owner,

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://bekilink.com/, https://www.instagram.com/bekilink_com, https://x.com/bekilink_com, https://www.facebook.com/Bekilink1

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

Regarding well-being, the two major components are emotional and spiritual well-being. Bekilink's content called wisdom, is aimed to maintain young' and adults' emotional and spiritual well-being. There will be a qualified and well-known clinical psychologist who will share their content on it either for sale or for free. Besides that spiral contents will be released by spiritual organizations which are known and accepted by society.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

In Bekilink there are research and DIY projects along with deliverable components that will enhance and develop children's mathematical and scientific understanding. These projects will help the children to examine and demonstrate scientific theorems and postulates with simple examinable projects.

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Based on my research stereotypes, discrimination, and practice of violence contributed a lot to gender inequality. Understanding that Bekilink's content will adhere to awareness creation for equality of gender through maintaining the well-being of mental health. In most cases, gender discriminations are practiced through actions manifested from childhood traumas. Healing the traumas and creating an environment for mental healing and well-being is important. That is what The contents will do.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

Based on Investopedia economic growth is "Economic growth is an increase in the production of economic goods and services in one period of time compared with a previous period. It can be measured in nominal or real terms. Traditionally, aggregate economic growth is measured in terms of gross national product (GNP) or gross domestic product (GDP), although alternative metrics are sometimes used.". To make more production, produced goods and services have to be consumed. Indirectly speaking, to make healthy economic growth, creating a consumer society is a big deal. As discussed above Bekilink lubricates sales and promotion on point of time. By revolutionizing advertisements, Bekilink will have a huge impact on economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

As I have discussed earlier "To make more production, produced goods and services have to be consumed. Indirectly speaking, to make healthy economic growth, creating a consumer society is a big deal.". While creating a domestic consumer society then the following will result. 1) It increases aggregate demand, which results in increased production, hiring, and investment. 2) It will increase the gross domestic product (GDP), and speaking of that it increases total economic output. 3) It will increase employment because companies need more workers for increased production of goods and services. In other words, the unemployment rate will decrease.

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

As far as I am concerned no company combines advertisement with instant sales on TVS, and direct donations to a range of spiritual programs is something new that I have not encountered. Even though this was achieved by QR codes back in the day, QR codes are not appealing to TV programs. As It combines online sales and content creation with logo scanning, one can say it is a combination of pre-existing digital modalities combined with logo scanning technology.

06.09 Competitive Analysis

As I described earlier, it is a new form of business that I don't see any pre-existing competition rather It is about making repeated traction and convincing potential beneficiaries about my work.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?