Ethiopia - Startup under 3 years old

Describe your project or startup in a few words

Delivery Hawassa is an agro-logistics company that was established in 2022 with 7 staff members including 2 cofounders and 5 delivery personnel.The company delivers farm-fresh products directly from the farmers to the doorsteps of consumer in Hawassa city

01.01 Describe your startup in more detail

Delivery Hawassa is a pioneering company dedicated to supporting local farmers in the surrounding areas of Hawassa, Dorebafena and Tikurweha. Delivery Hawassa started in Hawassa with 2 staff members and 5 delivery boys in 2022 and is legally registered in Ethiopia. The company's primary objective is to establish brand awareness for the farmer's products and facilitate direct sales without the involvement of intermediaries. This initiative aims to empower farmers and enhance their profitability by eliminating the traditional broker system. Delivery Hawassa is committed to empowering farmers by providing them with a platform to sell their products directly to consumers. By creating brand Awareness, the company seeks to elevate the visibility and marketability of the farmers' produce, thereby enabling them to reach a wider customer base and maximize their earnings.

01.02 What is the main problem you are trying to solve?

Direct Farmer-to-Consumer Connection: - Delivery Hawassa eliminates the need for brokers, ensuring farmers receive fair prices for their products while consumers enjoy access to farm-fresh goods for a fair price. Empowerment of Farmers: Direct marketing platforms empower farmers by providing them with market visibility and the opportunity to reach a wider customer base, thereby maximizing their earnings. Increased Farmer Profitability: Direct marketing can contribute to sustainable agriculture and food systems by increasing farmer profitability. Also by adressing farmers about new studies and newly discovered GM (geneticaly modified)seeds and hunting for different farm-related findings and soil managment assistance by building an agro assistance team that includes agronomists and agricultural technicians. Brand Awareness and Marketing Support: - We provide farmers with the tools and strategies to build and promote their brand, increasing their visibility in the market.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Access to Fresh and High-Quality Products: Direct marketing enables consumers to have access to farm-fresh goods, ensuring higher quality and healthier products. Support for Local Economy: By connecting farmers directly with consumers, direct marketing promotes the local economy and supports local farming communities Increased Farmer Profitability: Direct marketing can contribute to sustainable agriculture and food systems by increasing farmer profitability

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our Traget Customers are :- Busy Professionals: This segment likely values efficiency and convenience. They may prioritize on-time delivery and seamless ordering processes. Bankers: Bankers may appreciate reliability and professionalism in the delivery service. They may also value secure and efficient payment options. Students: Students may seek affordability and flexibility in delivery options. They may also appreciate promotions or discounts for regular orders. Housewives: This segment may prioritize a wide range of products available for delivery, as well as reliability and convenience in the ordering process.

01.05 When was your company established?

2023-07-14

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Fiker Assefa is a co-founder of deliveryhawassa and has made significant contributions in the areas of social media marketing and graphic design. Managing the company's social media marketing efforts, which have helped increase revenue. Additionally, he has a high level of knowledge in technology and has developed a website called deliveryhawassa.com, which serves as a platform connecting farmers and customers. Mehretab Medhanit is one of the co-founders of Delivery Hawassa, He has a strong background in accounting and has been instrumental in managing the financial aspects of the company. Additionally, Mehretab also serves as the operational manager at Delivery Hawassa. It's great to have someone with expertise in accounting as part of the team, as they can ensure the financial stability and success of the company. Mehretab's role as the operational manager also highlights his ability to oversee and manage the day-to-day operation of Delivery Hawassa.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/deliveryhawassa

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

At Our Company Delivery Hawassa, we wholeheartedly embrace the goal of eradicating poverty. As an African-born startup, we understand the profound impact poverty has on our country, Ethiopia, and its long-term consequences. Therefore, we are committed to supporting the global effort to eliminate poverty by 2030 and to combat all forms of hunger and malnutrition.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

In terms of efficient food distribution delivery services play a crucial role in ensuring that food reaches people in a timely and efficient manner. By delivering food products quickly and reliably, helping reduce food waste and ensure that perishable items reach consumers on time by correct pricing making it easy for community to have access to fresh and cheap products. Support for local farmers: By adressing farmers about new studies and newly discovered GM (geneticaly modified)seeds and hunting for different farm-related findings and soil managment assistance from ouragro assistance team that includes agronomists and agricultural technicians. Professionals that help farmers adopt modern farming techniques, improve crop yields, and implement sustainable practices, thereby enhancing productivity and profitability in the agricultural sector.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

As WHO health diet recommendation that's published on April, 2020 it states to always include vegitables and fruits that are in season we have created an agro logistics company to give easy access to fresh farm products for cheap prices. Our company is an agro logistics company which incurages the community to tilt to vegitables in our marketing. Our service gives access for the community fresh farm products for every level of the community helping them adopt to healthy diet.

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our company has been running since 2022 and we havestaff members working since 2022 and have had a salary raise of 30% every year. We are stable comapny for the operation that we run and we look forward to grow our capacity and operate in larg level widening our impact in our region.

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our company gives free training to farmers on composting and using Organic Fertilizers, converting crop residues and animal manure into compost to enrich the soil. Using vermiculture(worm farming) to produce high-quality organic fertilizer. Integrated Pest Management (IPM) by combining biological, cultural, and mechanical control methods to manage pests with minimal chemical intervention. Encouraging the presence of natural predators and using pheromone traps. Water Management by implementing drip irrigation systems to reduce water usage. Collecting and storing rainwater for irrigation purposes. Agroecology and Polyculture by growing multiple crops in the same space to enhance biodiversity and reduce the risk of crop failure. Promoting intercropping and companion planting to improve soil health and pest control. Bioenergy Production by using anaerobic digestion to convert organic waste into biogas for energy. Producing biochar from agricultural residues to improve soil fertility.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Our company highly incurages farmers to practices organic farming and integrated pest management, it reduces the reliance on synthetic pesticides and fertilizers, thereby minimizing chemical runoff into waterways and soil degradation. Secondly, the introduction of climate-resilient crop varieties enhances agricultural sustainability and food security by diversifying crops and increasing resilience to climate change. In addition to that, we have switched our motorbikes to electric scooters to deliver products throughout the city which helped us to reduce carbon emission of 13 ton(CO2) per year.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Through our training team weeducating farmers for free on soil conservation techniques and post-harvest handling practices, the project improves soil health, mitigates soil erosion, and reduces food waste along the supply chain. Furthermore, by promoting biodiversity conservation through agroecological practices and community engagement, the project supports ecosystem services such as pollination and pest control, contributing to the long-term resilience of agroecosystems.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

The traditional brokrage system has made the market insanely expensive and unpridictable, our goal is to eleminate that in our region and make farm fresh products available in bulk or in small by creating an online ordering system making it seamless for business or people to order fresh products for fair price. Our goal is to creat a healthy market system so that the farmer comunity gets empowered and the consumer side will also trade fairly.

06.09 Competitive Analysis

One of the few competitors that have a close to similar business model as ours is Get Vegetable. They have infiltrated the market because they can take bulk orders for businesses on short notice using their own trucks yet they use external delivery services to reach out to their customers which charges their customers and that is what we offer our customers, free delivery for our quality, farm fresh and cheaper products. We also have an online plat form to take orders, making it seamless for our customers to place orders.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

1.Education and Training Programs: Develop training programs and workshops tailored to women interested in agro-logistics, covering topics such as supply chain management, logistics optimization, and technology integration. These programs should be accessible and flexible to accommodate women's schedules and responsibilities. 2.Networking Events and Mentorship: Organize networking events and mentorship programs specifically for female entrepreneurs in agro-logistics, where they can connect with industry experts, share experiences, and receive guidance on navigating the sector. 3.Access to Funding and Resources: Facilitate access to funding and resources for female-led agro-logistics startups through partnerships with financial institutions, venture capital firms, and government agencies. This could involve providing grants, loans, or investment opportunities tailored to women entrepreneurs. 4.Promotion of Role Models;