Nigeria - Startup under 3 years old

Describe your project or startup in a few words

To launch a beauty venture specializing in microblading & lash extensions and also makeup. Enhancing natural beauty one stroke at a time.

01.01 Describe your startup in more detail

I would like to introduce "Swank Chic Glamour," an exquisite beauty resort that specializes in microblading and lash extensions. Nestled in an elegant urban setting, our salon exudes tranquility and elegance, providing clients with a refuge for enhancing their inner beauty. We offer personalized consultations to ensure that we thoroughly understand each client's unique preferences and desired appearance. Using premium materials and state-of-the-art methods, we offer flawless microblading to define and contour eyebrows in addition to accurately applying lash extensions for luscious, long-lasting results. Aside from our main services, we also provide cosmetics, pedicures, manicures, and hair treatments. Our goal is to become a more comprehensive beauty destination by offering body massages, facials, and waxing among our expanded list of beauty treatments.

01.02 What is the main problem you are trying to solve?

Our aim is to boost women confidence by helping them enhance their inner beauty through our services. For clients who have lost their self confidence as a result of their sparse eyebrows or thin/short lashes, we boost their confidence by giving them their desired look.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Makeup offers instant transformation, enhancing features, covering imperfections, and boosting confidence. It allows self-expression and creativity, adapting to various occasions and moods. Microblading provides semi-permanent eyebrow definition, saving time on daily grooming. It fills in sparse brows, adds shape, and maintains a natural appearance, eliminating the need for daily brow makeup. The advantage Lash extensions is that it offer the illusion of fuller, longer lashes without mascara. They enhance the eyes, simplifying makeup routines and providing a glamorous look that lasts for weeks. Massage therapy promotes relaxation, relieves muscle tension, and reduces stress levels. It improves circulation, boosts immunity, and alleviates pain from conditions like headaches, arthritis, and sports injuries. Pedicures offer foot care, exfoliating dead skin, and softening calluses. They enhance foot hygiene, improve circulation, and prevent nail and skin problems.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our services is aimed at serving the general public. Our target is both male and female clientele as our services makes provisions for serving all genders both old and young.

01.05 When was your company established?

2023-04-16

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

4

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Massage Therapist (Female): Trained in various massage techniques to promote relaxation, alleviate muscle tension, and improve overall well-being. Nail technician (Male): Providing manicures, pedicures, and nail enhancements, ensuring clients' nails are healthy, groomed, and polished. Cosmetologists (Male): does all the beauty services; makeup application, skin care treatment Microblading and lash extension technician (Female): Specializes in enhancing eyebrows and eyelashes for a fuller, more defined look using semi-permanent techniques.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

fb://profile/61558219034211

01.11 Which industry best describes your project?

Other: Beauty and Personal care

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My startup will often offer training programs in various beauty treatments, which can equip individuals with valuable skills that can lead to employment opportunities, entrepreneurship, and economic empowerment.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

By providing job opportunities, especially to marginalized communities, my startup can contribute to economic stability, which can alleviate food insecurity for individuals and families. Also my startup can donate a portion of their proceeds or collect donations from clients to support hunger-relief organizations or community kitchens.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

My startup contributes to health and wellbeing through: Massage techniques and foot treatments in pedicures that stimulate blood flow and improve circulation throughout the body. Better circulation can help deliver oxygen and nutrients to cells more effectively, promoting overall health. It also reduces stress levels by promoting relaxation and releasing tension in the body. This can have a positive impact on overall mental health and wellbeing.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

My startup will often offer training programs and apprenticeships in various beauty treatments. These programs equip individuals with valuable skills that can complement formal education and enhance their career prospects. For example, someone studying cosmetology or aesthetics can gain practical experience and refine their skills through hands-on training at my startup.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Microblading and lash extensions can contribute to the goal of gender equality by offering individuals, regardless of gender, the opportunity to express themselves as they wish without conforming to traditional gender norms. These cosmetic procedures empower individuals to enhance their appearance according to their personal preferences, breaking away from societal expectations and contributing to a more inclusive understanding of beauty and self-expression.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

My startup can implement sustainable practices, such as water recycling and responsible product disposal, to further minimize their environmental impact and contribute to the broader goal of preserving clean water resources.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Microblading and lash extension services themselves do not directly contribute to the affordable and clean energy goal. However, my startup can adopt sustainable practices to reduce it's energy consumption and environmental impact. This can include using energy-efficient lighting, implementing renewable energy sources such as solar panels, and optimizing heating and cooling systems for energy efficiency. By adopting these practices, my startup can contribute to the broader goal of promoting affordable and clean energy while also setting an example for other industries to follow suit.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

My startup services contribute to decent work and economic growth by providing employment opportunities and fostering entrepreneurship within the beauty industry. These services create jobs for estheticians, cosmetologists, and technicians, enabling individuals to earn a living and support themselves and their families. Additionally, my startup contributed to economic growth by generating revenue and stimulating local economies through the purchase of supplies, rent for salon spaces, and other business-related expenses. Furthermore, these services empower individuals to start their own businesses, promoting entrepreneurship and innovation within the beauty sector. By providing both employment opportunities and avenues for entrepreneurship, microblading and lash extension contribute to the broader goal of fostering decent work and sustainable economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

My startup often invest in advanced equipment and technology to offer innovative treatments and services. This can include state-of-the-art microblading tools, advanced laser equipment for hair removal, or high-tech skincare devices. By embracing technological advancements, beauty parlors drive innovation within the industry and encourage the development of new techniques and products. It also requires well-equipped facilities and infrastructure to operate effectively. This includes salon spaces, treatment rooms, sanitation facilities, and storage areas for products and equipment. The construction and maintenance of these facilities contribute to infrastructure development in local communities, creating jobs and supporting economic growth.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

My startup offers a wide range of services catering to diverse skin tones, hair types, and cultural preferences promote inclusivity. By providing services tailored to the needs of various demographics, beauty parlors ensure that everyone feels welcome and represented, regardless of their background or identity. My startup can offer training programs and mentorship opportunities to individuals from disadvantaged backgrounds who are interested in pursuing careers in the beauty industry. By providing access to education and skills development, beauty parlors empower individuals to overcome barriers to entry and achieve economic independence.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

My startup plays a multifaceted role in contributing to sustainable cities and communities by adopting green practices, supporting local economies, fostering community engagement, promoting accessibility, and empowering residents through education and self-care initiatives. Most of our products are organic and biodegradable products, reducing water consumption, and implementing energy-efficient lighting and appliances. These practices help minimize the environmental impact of beauty treatments and contribute to building more sustainable communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

1. By implementing eco-friendly practices such as using organic products, reducing water consumption, and minimizing waste through recycling and proper disposal. 2. Choosing suppliers who prioritize ethical sourcing of ingredients, supporting local communities, and avoiding harmful chemicals. 3. Investing in energy-efficient equipment and facilities to reduce carbon footprint and promote responsible energy consumption. 4. Educating customers about sustainable beauty practices, promoting products with minimal packaging, and encouraging reuse or refill programs. 5.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

My startup through sustainable practices will implement energy-efficient lighting, heating, and cooling systems, as well as water-saving measures, that can reduce my space's carbon footprint. Also we can Opt for environmentally friendly skincare products that are free from harmful chemicals, this can minimize pollution and promote sustainability.

02.14.01 My startup contributes to the Life below water goal

6

02.14.02 Life below water - Justification for my startup

My startup can contribute to the life below water goal by adopting sustainable practices such as using eco-friendly products, minimizing water usage, and properly disposing of chemicals to prevent pollution. Additionally, they can raise awareness among clients about the importance of marine conservation and support initiatives aimed at protecting marine ecosystems.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

My startup can contribute to the life on land goal by educating clients about sustainable lifestyle choices, such as using environmentally friendly beauty products and supporting ethical brands. By doing so, they can help mitigate environmental impact and contribute to the overall health and well-being of terrestrial ecosystems.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

My startup can contribute to the peace, justice, and strong institutions goal by fostering a safe and inclusive environment for both employees and clients. This can be achieved by ensuring fair labor practices, providing equal opportunities regardless of gender, race, or background, and promoting a workplace culture of respect and cooperation. Additionally, my startup can support community initiatives that promote social justice, such as partnering with organizations that provide resources and support to marginalized groups or donating a portion of their profits to causes related to human rights and equality. By prioritizing ethical practices and social responsibility, we can help build stronger institutions and contribute to peace and justice in society.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

My beauty spa can contribute to partnerships for the goal by collaborating with other businesses, organizations, and stakeholders to address common challenges and achieve shared objectives related to sustainable development. For example, we can partner with local suppliers to source eco-friendly products, collaborate with environmental organizations to implement conservation initiatives, or join industry alliances focused on promoting ethical practices. By working together with various partners, my beauty spa can leverage resources, expertise, and networks to amplify their impact and contribute to advancing the broader goals of sustainable development and societal well-being.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

My project idea is unique and innovative because it gives room for individuals with low self esteem to creatively enhance their futures and boost their confidence. Although these services are in existence we use market surveys and customer's relation platforms to know how best to satisfy our customers by improving our services and also using lasting products.

06.09 Competitive Analysis

1. Only beauty beauty platforms 2. Other beauty spas and salons 3. Wellness centers My beauty spa differentiate itself from competitors and attract clients seeking a unique, high-quality, and personalized spa experience through: 1. Offering unique services 2. Providing personalized consultations to really understand our clients needs 3. Providing high quality services through our professional expertise and offering exceptional customer care. 4. We create a serene and inviting atmosphere with luxurious amenities, soothing music, and aromatherapy. 5. We build our brand awareness through workshops, events and community engagement.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Running trainings at a discounted price. Offering mentorship programs, networking events, and workshops specifically tailored to female entrepreneurs and providing valuable support and guidance.