Nigeria - Startup under 3 years old

Describe your project or startup in a few words

We’re building Africa’s work marketplace for hiring vetted talents, managing projects and handling payments securely for both freelancers and business owners.

01.01 Describe your startup in more detail

AdsGate is Africa’s work marketplace for hiring vetted talents and managing projects. We offer a central platform for companies and individuals to hire employees located remotely. AdsGate is tailored to suit the African market and its increasing demand for talents in the workspace.

01.02 What is the main problem you are trying to solve?

The main problem we are trying to solve is the inefficiency and high cost of traditional hiring processes, which hinder businesses from quickly and effectively finding qualified talent. Businesses face lengthy recruitment timelines, substantial expenses, and limited access to a diverse pool of skilled professionals. Additionally, there's a lack of trust and reliability in freelance engagements, coupled with challenges in project management and secure payment processes. These issues collectively impede the growth of businesses and freelancers in the African market.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our product addresses key hiring challenges by providing a streamlined, cost-effective platform for businesses and freelancers. It simplifies the hiring process, zero recruitment costs, and ensures access to qualified talent through a thorough vetting process. By offering secure payment solutions, effective project management tools, and continuous skill development opportunities, AdsGate builds trust and reliability, fostering successful collaborations. Our platform transforms the way work is done in Africa, making it easier for businesses to find and manage top-tier freelance talent efficiently and securely.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our product is designed to serve businesses and freelancers in the African market. For businesses, we cater to SME’s , startups and larger companies looking to streamline their hiring process and reduce requirement costs. For freelancers, we serve professional in different industries like Software Development, product management, marketing and design, business and finance and content marketing.

01.05 When was your company established?

2023-09-16

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Oga Zita Nneoma, Co-Founder and Chief Operations Officer. Career Electronic and Computer Engineer Aged 25

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/in/atuchukwu-john-jr-68255b1ab

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

AdsGate creates Economic opportunities and improves livelihood. We do so by enabling individuals (freelancers) to earn a stable income and gain valuable skills that enhance their employability.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

By connecting businesses with skilled freelancers, we help increase employment and income levels, which can improve food security for workers and their families. As individuals earn more, they can afford better nutrition and contribute to their local economies, further supporting food accessibility and reducing hunger.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

We contribute to the UN's Good Health and Well-Being goal by promoting flexible work opportunities, which can improve work-life balance and reduce stress for freelancers and businesses. By providing reliable income streams and job security, we help reduce financial stress, a significant factor in mental health. Furthermore, our startup support for continuous skill development and career growth can enhance overall job satisfaction and well-being, fostering a healthier, more motivated workforce.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We support the UN's Quality Education goal by offering continuous skill development and professional growth opportunities for freelancers. Our startup provides access to training programs, workshops, and educational resources that help individuals enhance their technical and professional skills. This commitment to lifelong learning ensures that freelancers stay competitive in the job market, fostering an environment of continuous education and upskilling. Also, we focus on accessible and affordable tech education helps bridge the education gap, empowering more people to gain valuable skills and improve their career prospects through our program Skilledin by AdsGate

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We contribute to the UN's Gender Equality goal by providing equal opportunities for all freelancers, regardless of gender. We promote an inclusive hiring process where skills and qualifications are the primary criteria, helping to eliminate gender bias in recruitment. By offering flexible work arrangements, AdsGate supports women and other gender minorities who may have caregiving responsibilities or face other barriers to traditional employment. Also, AdsGate encourages the participation of women in tech and other traditionally male-dominated fields through targeted training programs and workshops, empowering them to advance their careers and achieve economic independence.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

By providing economic opportunities and stable income streams, we can indirectly support better living conditions, which may include improved access to clean water and sanitation for freelancers and their families. Also, we can promote awareness and engagement in sustainable practices and projects among its community, encouraging businesses and freelancers to support or participate in initiatives related to clean water and sanitation in their local areas.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

AdsGate contributes to affordable and clean energy indirectly through ourpromotion of remote work and digital collaboration. By facilitating remote work opportunities,We reduce the need for commuting and office space, resulting in lower energy consumption and greenhouse gas emissions associated with transportation and office buildings. Also, AdsGate's focus on digital platforms and tools promotes energy-efficient communication and collaboration, further reducing the environmental impact of traditional work practices. By enabling businesses and freelancers to work efficiently from anywhere, we support the transition to a more sustainable and energy-efficient way of conducting business.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We contribute to decent work and economic growth by creating opportunities for freelancers to access meaningful employment and businesses to find skilled talent. Our startup facilitates flexible work arrangements, allowing freelancers to choose projects that align with their skills and interests while providing businesses with access to a diverse pool of qualified professionals. This fosters a more dynamic and inclusive labor market, promoting job creation and reducing unemployment rates. Additionally, AdsGate supports economic growth by streamlining the hiring process, reducing recruitment costs, and increasing productivity for businesses. By empowering freelancers to earn a stable income and businesses to thrive in a competitive market, we play a vital role in fostering sustainable economic development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We contribute to industry innovation and infrastructure by fostering a more efficient and collaborative work environment. By connecting businesses with skilled freelancers, AdsGate enables companies to access specialized expertise and innovative solutions that may not be available internally. This promotes industry innovation by facilitating the exchange of knowledge and ideas across different sectors and disciplines. Our focus on digital platforms and tools enhances infrastructure development by promoting the adoption of advanced technologies and improving connectivity and communication channels. By supporting the growth of businesses and freelancers, we play a key role in driving innovation and building robust infrastructure that can sustain economic growth and development.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We contribute to reducing inequality by providing equal access to economic opportunities for freelancers, regardless of their background or location. We promote merit-based hiring, where skills and qualifications are the primary criteria, helping to eliminate bias and discrimination in the recruitment process.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

AdsGate contributes to sustainable cities and communities by promoting remote work and reducing the need for commuting and centralized office spaces. By facilitating remote job opportunities, our startup helps alleviate traffic congestion, reduce air pollution, and minimize the carbon footprint associated with daily commutes. Also our support for flexible work arrangements enables individuals to work from anywhere, encouraging the development of decentralized communities and reducing the strain on urban infrastructure. Additionally , by connecting businesses with skilled freelancers globally, AdsGate fosters collaboration across geographic boundaries, promoting knowledge exchange and innovation that can benefit communities worldwide. Overall, AdsGate's focus on remote work and digital collaboration contributes to building more sustainable and resilient cities and communities for future generations.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

By streamlining recruitment procedures and providing access to a diverse pool of freelancers, our product helps businesses optimize their hiring practices, minimizing unnecessary resource consumption associated with traditional recruitment methods.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

By promoting a shift towards remote work and digital communication, AdsGate helps businesses and freelancers reduce their environmental impact and contribute to global efforts to combat climate change.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

By facilitating remote job opportunities, our startup may encourage people to live closer to natural areas, fostering a closer connection to and appreciation for the environment.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Our startup contributes to the UN's Peace, Justice, and Strong Institutions goal by promoting fair and transparent employment practices. By providing a platform that emphasizes merit-based hiring and equal opportunities, AdsGate helps reduce discrimination and bias in the job market. Additionally, the platform's secure payment system ensures that freelancers are paid fairly and promptly, fostering trust and reducing conflicts between employers and employees. By facilitating access to meaningful work for people across diverse backgrounds, AdsGate supports social and economic inclusion, which are essential for building strong, just, and peaceful institutions.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

AdsGate contributes to the UN's Partnership for the Goals by fostering collaboration and connectivity between businesses and freelancers across Africa . Our startup enables partnerships by connecting organizations with skilled professionals, facilitating cross-border collaboration and knowledge exchange. AdsGate also partners with educational institutions, training providers, and other stakeholders to upskill freelancers and ensure a steady supply of qualified talent. By creating a network of diverse and capable individuals and organizations, we support collective efforts toward achieving sustainable development goals and promotes a collaborative approach to addressing global challenges.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

AdsGate stands out by focusing specifically on the African market, offering tailored solutions that understand local needs and challenges. Unlike our global competitors, we prioritize African talent, ensuring more opportunities for local professionals. Our secure payment system and project management tools guarantee transparency and efficiency. Additionally, AdsGate’s loan talent feature helps businesses on a budget or with urgent needs, providing a unique, flexible hiring solution making us an improvement to the already existing system.

06.09 Competitive Analysis

Our main competitors are upwork, Fiverr, and Toptal and what makes stand out is our dedication and our unique understanding of the African market (we’re tailored to suit the African market and its increasing demand for talents in the work marketplace). Our emphasis as well is on African talents as we’ve been ignored for a long time by our competitors who don’t speak the African language and understand its demands

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I have also organized webinars advocating for female entrepreneurs and encouraging them to learn digital skills