Nigeria - Startup under 3 years old

Describe your project or startup in a few words

BrandDrive is an ecosystem of financial management and business intelligence tools for businesses.

01.01 Describe your startup in more detail

BrandDrive is an ecosystem of financial management and business intelligence tools for businesses. Our vision is to give SMEs access to growth opportunities in their business by providing AI-powered Business Intelligence and Analytics that can be harnessed for business growth, investment and expansion. Our range of tools includes accounting, global payments, Retail POS, no-code e-commerce stores, inventory management, smart accounting, and analytics.

01.02 What is the main problem you are trying to solve?

- The complexity and inefficiency in managing finances for businesses. - Manual data entry and reconciliations consume valuable time and resources, slowing down operations. - Businesses struggle to make informed decisions due to limited information and insights - Global banking in Nigeria is fragmented

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

- BrandDrive provides seamless bookkeeping, payment processing, and AI-driven insights, empowering businesses of all sizes to streamline their financial operations, improve decision-making, and drive growth. - BrandDrive simplifies tasks and offers intuitive tools and automation features, so businesses can easily track their financial transactions, categorize expenses and record in-store and online sales. This streamlines the financial management process, reducing the likelihood of errors and oversights

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target customers are: - MSME's and Retail businesses - Freelancers and creatives - Corporate Organizations

01.05 When was your company established?

2022-09-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Ndu Ekwomadu - CEO Ndu was an ex-CTO and VP of Technology of Nigeria's Largest Multimedia firm, Studio24 where he led growth, and innovation. Ndu is also 2nd Time Founder and He holds a Diploma in Full Stack Software Engineering, an MBA with a specialization in Machine Learning and Artificial Intelligence. Ndu has consulted and grown over 200 Small and Medium Scale businesses across Africa and the UK within the E-Commerce and FinTech industry. At the core of BrandDrive, Ndu leads the team with over 7 years of wealth of experience in management, business, partnership, growth, and product management. Eniola Olatunji - CTO Eniola is an ex-Senior Engineer at Interswitch that led the growth of modern digital banking infrastructure across Africa. He is also built global fintech infrastructure in Europe as Senior Engr at Telesofas and Lightcurve He brings his experience in security, financial technologies and over 5+ years of experience in software engineering to lead BrandDrive.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.branddrive.co

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

BrandDrive strongly contributes to promoting sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all. We provide businesses with advanced financial management and business intelligence tools that enhance their operational efficiency, financial stability, and decision-making capabilities. By empowering businesses to optimize their operations and financial health, we enable them to grow and expand and create more job opportunities. Our tools help businesses streamline their processes, reduce costs, and allocate resources more effectively, leading to higher productivity and better working conditions. Additionally, our commitment to continuous innovation and support ensures that businesses can adapt to changing economic conditions, further fostering economic resilience and inclusive growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

I strongly agree that our company contributes significantly to industry innovation and infrastructure. Our financial management and business intelligence tools are designed to enhance the resilience of businesses by providing robust, data-driven insights that inform strategic decisions. These tools promote inclusive and sustainable industrialization by making advanced financial management accessible to businesses of all sizes, ensuring that even smaller enterprises can compete on a level playing field.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

06.09 Competitive Analysis

What sets us apart from our competitors is our deep understanding of the intersection between financial management and business intelligence. While many competitors focus primarily on either financial tracking or analytics, we offer a comprehensive solution that seamlessly integrates both aspects. Here's what sets us apart: - Holistic Integration: We understand that businesses need more than just basic accounting software or standalone business intelligence tools. Our platform integrates financial management and business intelligence seamlessly, allowing users to derive insights from their financial data in real-time. - User Experience: We prioritize user experience, ensuring that our platform is intuitive and easy to use for both financial professionals and business users. - Scalability and Flexibility: As businesses grow and evolve, their financial management and business intelligence needs change. Our platform is designed to scale alongside businesses of all sizes.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?