Nigeria - Startup under 3 years old

Describe your project or startup in a few words

SundryAgro is an online marketplace that provides busy working class professionals in Nigeria with an easy and convenient platform to shop for fresh food items while offering a personalized online shopping experience.

01.01 Describe your startup in more detail

Company Objectives To redefine the shopping experience by providing personalised & high quality grocery shopping options from the comfort of your home that empowers people to live convenient and healthier lives. The Value Proposition: Through our eCommerce platform, people get a personalized online shopping experience for their preferred food items while we provide last mile delivery through our personal shoppers thereby saving our customers time, effort and money of going to the local market physically. Customers with very busy schedules can use our ‘ready to eat’ service by booking a cook on our platform and have their preferred meal delivered to their doorstep thus saving them even more time and effort of cooking the raw food themselves.

01.02 What is the main problem you are trying to solve?

In today’s fast paced world, young adults are increasingly having to juggle multiple things in order to stay afloat. From commuting to a demanding 9-5 in a traffic riddled city daily, to managing a side hustle and a small business, in addition to managing personal life and relationships; there’s just too much to keep up with and oftentimes eating healthy takes the backseat. Throw in the economic realities that have impacted cost of transportation and fuel, grocery shopping has increasingly become a very expensive endeavour. Hence, there is a clear need for a technology powered solution that would enable people to cut costs, make healthy meals and save time, all from the comfort of their homes.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

A busy lifestyle in the city, underpinned by rapid urbanization will prompt urban city dwellers to seek easier & more convenient ways to save time & effort on grocery shopping while saving money & reducing stress in the process. We provide a one stop shopping platform where they search for items, add to cart and make payment in local currency. Their order is assigned to a personal shopper who lives within the same geographical location and has been carefully trained and vetted to procure and deliver the food items within the same day to ensure product is delivered fresh.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our ideal customers are middle/upper class Nigerians, mostly women who work full time and would love to provide a healthy meal for their families but do not have the luxury of time to go grocery shopping. This constitutes a total addressable Market of 40million + people and a serviceable market of 6million + people who spend $2Billion annually on food and farm produce.

01.05 When was your company established?

2021-10-11

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Eyitayo Onigbinde is the Co-founder/CEO. He possess over 10 years of experience in Business Management, Business Development and Human Capital Development, having previously built and launched an HR startup which is still active till today. During the course of his career, he has led teams across business development and sales which has further enhanced his leadership skills and currently he leads a team of 5 management team members building one of the fastest growing grocery shopping platforms in Nigeria and by extension, Africa. Christina Ojo is the Co-founder/ Digital Marketing Manager. She is a qualified graphic designer, content creator with SEO skills, and a branding expert. She has over 7 years experience working with startups to build their brand and stimulate interest in their products or services for quality lead generation.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/sundryagro?utm_source=qr&igsh=d2xzdzczNzQxNHA4

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We have provided employment to over 30 youths, mostly women who currently live on less than $5 per day. They function in the capacity of personal shoppers who are responsible for the procurement of goods and delivery to the customer.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Our eCommerce Solution ensures that people get easy access and quick delivery of food items purchased on our platform. And we are currently serving over 100 active users. We are also supporting Smallholder farmers by creating a platform where they can list their products to a larger market to increase their sales.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our solution promotes good health and wellness because we sell fresh and mostly organic food items. Once people can eat fresh, they live healthier and more productive lives.

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our business has provided jobs for over 7 management team members and over 30 part-time workers in Nigeria who currently live on less than $5 per day.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Through our eCommerce platform, we are innovative in our approach to solving the problem of food accessibility for urban Nigerians.

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

We're innovating by providing personalized grocery shopping services through our personal shoppers to ensure customers get exactly what they want and how they want it from the market. We are also gradually transitioning to adopt an UBER-like model for groceries which our competitors are not currently doing.

06.09 Competitive Analysis

We have competitors like Pricepally, Supermart.ng and GoLemon. However, we are offering a personalized approach to grocery shopping through our personal shoppers who essentially deliver products fresh and in good quality within a 2-3 hr period after order confirmation.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?