Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Our project is to promote and modernise traditional herbal medicine, making it more accessible and appealing to a broader audience. We will develop an e-commerce platform and teaching materials to bridge the gap between old wisdom and modern healthcare

01.01 Describe your startup in more detail

Our projects will offer: - A carefully curated collection of high-quality herbal products. Professional advice and consultancy services. Educational materials, workshops, and webinars. Awareness, community building and support networks. We will combine old knowledge with current technology and marketing methods. - Promote knowledge and understanding of herbal medicine. Offer innovative natural health solutions. - Empower people to take ownership of their wellness journey. Promote sustainable and environmentally beneficial methods. Our goal is to provide a holistic and inclusive approach to health and wellbeing that respects the wisdom of traditional herbalism, including acupuncture, while embracing new advancements. We hope you join us in restoring the power of herbal medicine to ensure a better, more sustainable future.

01.02 What is the main problem you are trying to solve?

Herbal medicine has been used for thousands of years, with a wealth of traditional knowledge passed down through generations. However, in recent years, its popularity has declined, and it has been isolated from Morden healthcare. Our initiative attempts evolve around some of the 17 Sustainable Development Growth, developing an e-commerce platform and instructional resources that highlight the benefits of herbal medicine while also addressing consumers concerns SDGs includes and jot limited to this; No poverty, Good health and wellbeing by creating holistic and inclusive approach to health and wellnes. Quality Education, here, we provide educational resources and workshops to increase awareness and understanding of herbal medicine, Gender equality, and Sustainable cities and communities; Like-minded people will be connected through our community building and support networks, which will promote a sense of belonging and the exchange of knowledge and experiences.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our major benefits it's as follow; Convenience and Accessibility: Our platform bridges the gap between traditional herbalism and contemporary healthcare demands by offering simple access to high-quality herbal products and professional assistance. Clients can order goods and speak with professionals from the convenience of their own homes. Sustainable and Eco-friendly Environment: Our platform champions environmentally conscious practices in the herbal medicine industry,. We collaborate with vendors who uphold our dedication to sustainability, minimizing our carbon footprint and contributing to a healthier planet for future generations. EducationandAwareness: Our educational resources and workshops equip individuals with the knowledge and tools to take charge of their health and wellness journey. By shedding light on the benefits and usefulness of herbal medicine, we aim to dispel misconceptions and foster a community of informed individuals making empowered choices for their wellness.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup's product is aimed at serving people seeking natural health solutions, particularly those interested in herbal medicine and acupuncture. Our targeted audience include: Health-conscious individuals seeking alternative remedies Wellness enthusiasts exploring natural health options - Individuals managing chronic conditions or seeking preventive care Environmentally aware consumers supporting sustainable practices Healthcare professionals seeking complementary therapies. Our platform serves individuals prioritizing their health and well-being, seeking accessible and reliable herbal medicine resources.

01.05 When was your company established?

2024-05-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

She's skills in sourcing raw natural plants drugs from markets, farms, scooping the products to ensure no impurities and adulteration. Ensuring the authenticity of the products in its collection form.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/profile.php?id=100087053198465&mibextid=ZbWKwL

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Our herbal business empowers me to earn a stable income, lifting me out of poverty. Through my products, we provide affordable healthcare solutions to my customers, improving their well-being and reducing their financial burdens. I promote sustainable livelihoods by sourcing herbs from local farmers who use environmentally conscious practices. As our business grows, I plan to create new job opportunities, reducing poverty and improve economic stability in my community. By sourcing locally and investing in my community, I contribute to the growth and development of my local economy.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Here are the sentences with "we" instead of "I": We promote sustainable agriculture practices by sourcing herbs from local farmers. Our herbal products contribute to food security and improve nutrition, especially in areas with limited access to healthy food options. By working with local farmers, we support rural development and help reduce poverty. Our business model advocates for sustainable food systems, reducing waste and promoting eco-friendly practices. Through our herbal business, we aim to make a positive impact on the Zero Hunger goal and contribute to a food-secure future.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our business utilizes sustainable practices, sources herbs responsibly, and reduces waste. we source our herbs responsibly, ensuring that our supply chain adheres to ethical and sustainable standards. We partner with certified organic and sustainable farms that prioritize regenerative agriculture and fair labor practices We compost or repurpose herbal waste, reducing our reliance on landfills and minimizing our environmental impact. Also, we encourage our customers to recycle and reuse our packaging materials, promoting a culture of sustainability and environmental stewardship. We believe that our commitment to sustainability is essential to creating a better future for generations to come.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

We educate people on herbalism, health, and wellness through workshops, training, and online resources. We build capacity among farmers, employees, and community members on sustainable agriculture practices, business skills, and entrepreneurship. Our business provides health education and awareness through resources and workshops, promoting healthy living and disease prevention. We contribute to community development, empowering individuals and groups through education and skills development. Through our sustainable business model, we promote sustainable livelihoods, providing education and training on sustainable agriculture practices, entrepreneurship, and business management.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our business may empower women through employment opportunities, healthcare access, and economic independence. By promoting gender equality, Our herbal medicine business can have a positive impact on the lives of women in several ways such as; Our business can provide job/career advancement opportunities for women, helping to reduce gender disparities in the workforce. Our business can offer healthcare services and products that address the specific needs of women, such as menstrual health, reproductive health, and maternal care, improving their overall well-being. By providing women with employment and income opportunities, your business can help them achieve economic independence, reducing their reliance on others and enabling them to make choices that benefit themselves and their families. By prioritizing gender equality, Our herbal medicine business can contribute to a more just and equitable society, promoting women's empowerment and challenging gender-based discrimination.

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

In the production, processing, and growing of our herbal products, we employ sustainable water management techniques. We provide sustainable water management strategies and water conservation methods to communities, workers, and farmers. We place a high priority on maintaining hygienic conditions throughout our operations to provide a clean setting for the manufacture and processing of herbal remedies. We back programs that give communities access to sanitary facilities and clean water, especially in the regions where we procure our herbs. We help to reduce water pollution and save water resources by using eco-friendly measures.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

We invest in renewable energy sources like solar or biogas power for our operations, reducing our reliance on fossil fuels. We implement energy-efficient practices, such as using LED lighting and energy-saving equipment, to reduce our energy consumption. We promote sustainable agriculture practices, which reduce energy use in farming and promote carbon sequestration. We support initiatives providing access to clean energy for communities, particularly in areas where we source our herbs. Through our eco-friendly practices, we reduce our carbon footprint, contributing to a low-carbon future

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

As a responsible and sustainable herbal medicine business, we will recognize the importance of promoting decent work and economic growth in our community. Our business is committed to creating jobs, stimulating local economies, and promoting sustainable livelihoods, Our company offers employment opportunities in a variety of fields, including production, marketing, and sales, to help people in our community. Fair labor standards are important to us, and we will make sure that our workers are paid fairly, have safe working conditions, and have opportunities to further their careers. Our company will supports local economies by purchasing herbs and supplies from local farmers and suppliers. This not only benefits the local agriculture business, but it also helps to keep money in our community, fostering economic growth and development. Our business will promotes sustainable livelihoods by providing training and capacity-building programs for our employees and partners.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

We develop innovative herbal products and formulations, improving health and well-being. We invest in sustainable infrastructure, such as eco-friendly facilities and equipment, reducing our environmental impact. We conduct research and development to improve herbal cultivation, processing, and product development. We adopt technology, such as automation and digitalization, to enhance efficiency and reduce waste. We create jobs in the herbal industry, contributing to economic growth and development.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

We source herbs from local farmers, promoting fair trade practices and reducing inequalities in the supply chain. We have an inclusive business model, providing opportunities for marginalized groups, such as small-scale farmers, women, and youth. We ensure equal access to resources, such as training, credit, and technology, for all stakeholders, regardless of gender, race, or ethnicity. We educate and empower marginalized groups, improving their skills and knowledge in herbal cultivation and processing. Through our business, we address social and economic inequalities, promoting social justice and human rights.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

We support sustainable urban planning by promoting green spaces, urban agriculture, and eco-friendly infrastructure. We contribute to community development, empowering local communities to manage and maintain their own herbal gardens and sustainable projects. Our herbal products and education promote public health, well-being, and hygiene in urban areas. We implement waste reduction and recycling programs, minimizing waste and promoting sustainable practices. Through community engagement, we promote sustainable living, education, and awareness about environmental protection.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

As a responsible and sustainable herbal medicine company, we understand the value of fostering Responsible Consumption and Production across our operations and supply chain management. This dedication is reflected in our attempts to use sustainable processes, acquire herbs sustainably, and minimize waste. We will prioritize sustainable practices in our operations, ensuring that our facilities and processes minimize environmental impact. We will invest in renewable energy, reduce water consumption, and implement efficient waste management systems. We wi source our herbs responsibly, partnering with organic and regenerative farms that prioritize soil health, biodiversity, and ecosystem services. We will encourage our customers to embrace sustainable practices, providing resources on the importance of recycling, reusing, and reducing waste.. Prioritizing sustainability, responsible sourcing, and waste reduction, we contribute to a more equitable and environmentally conscious future.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Climate Action is a critical SDG that needs immediate attention and action. As an herbal business, we contribute to climate mitigation and adaptation efforts in several ways such as Prioritizing herbs that are resilient to climate change, such as drought-tolerant plants or those that thrive in changing temperature conditions. Implement sustainable practices in your operations, such as using renewable energy, reducing water consumption, and minimizing waste. Collaborate with researchers, organizations, or initiatives focused on climate change mitigation and adaptation in the herbal industry. Use biodegradable or recyclable packaging materials and labels that promote sustainability and raise awareness about climate change. Educate customers, employees, and suppliers about climate change impacts and promote sustainable practices in the herbal industry. Integrating Climate Action into our business model, we contribute to a more resilient and sustainable future for our business and society.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Our herbal business contributes to Life on Land by assuring the sustainable use of natural resources, procuring herbs in a way that preserves biodiversity, and supporting environmentally friendly agricultural and land management methods. We will focus on regenerative agriculture approaches that improve soil health, biodiversity, and ecosystem services. We will encourage customers, staff, and suppliers to practice sustainable land use through education and awareness campaigns. We collaborate with groups dedicated to maintaining and restoring natural environments, and we support conservation activities through donations and sponsorships. Encouraging sustainable supply chain management promotes environmental responsibility throughout our sector. By adopting these steps, we help to conserve ecosystems, maintain biodiversity, and ensure that natural resources are used sustainably for future generations.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Our herbal business embraces Partnership for the Goals by building strong relationships with local communities, suppliers, and organizations, collaborating on sustainable practices, supporting community development, advancing industry standards, engaging in multi-stakeholder initiatives, and fostering open communication to drive collective progress and achieve the SDGs. Through partnerships, we leverage diverse strengths to address global challenges, promote health and well-being, and ensure a sustainable future for all. By working together, we can achieve more than alone, and create a positive impact on people, planet, and prosperity.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Herbal medicine business has been evolving over the years, even centuries. In nigeria modern medicine has not been herbal medicine are fasting approaching and there is need for consistent review on the way they are been produced and marketed to the society. Our business tends to build on existing products in such away that we sell to comsumers authenticated and valid herbal productts. As a pharmacognosist and phytotherapist, I will emphasizes more on testing the validity of every herbal products before sales and ensures their safety.

06.09 Competitive Analysis

Our main competitors are market herbal sellers who did not have sufficient education and scientific research approach to herbal medicines authenticity. We stand out through our unique knowledge of blend of ancient wisdom and modern science, sustainable farming practices, transparent supply chain, high-quality organic products, personalized customer service, and commitment to environmental and social responsibility. Our focus on innovation, quality, and sustainability sets us apart and resonates with conscious consumers seeking authentic and effective herbal solutions.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. By Providing resources and information on organizations that support female entrepreneurs Offering suggestions on events and initiatives that promote women in business