Nigeria - Startup under 3 years old

Describe your project or startup in a few words

BOE_Writes Services is one of the leading start-ups in Nigeria that helps business owners grow their social pages, and increase their visibility, productivity, and sales.

01.01 Describe your startup in more detail

BOE_Writes Services is one of the leading start-ups in Nigeria that helps business owners grow their social pages, and increase their visibility, productivity, and sales. We do this by creating and publishing compelling quality content (written/video), on their social pages, attending to online customers, analyzing page results, and running sales-driven ads. We also teach and provide writing (services) to businesses and individuals interested in learning/expanding their writing knowledge.

01.02 What is the main problem you are trying to solve?

In today’s business environment, social sellers are significantly more successful, with a 51% higher likelihood of meeting their sales quotas. This strategy is essential, as it can help achieve up to 40% of revenue goals (Source: LinkedIn). Despite this, 71% of small businesses still lack an online presence and those that do often face multiple challenges. These include difficulties in creating compelling content, managing various social media accounts, accessing practical writing resources, and lacking digital literacy. Furthermore, they struggle with brand awareness, audience targeting, lead generation, customer engagement, loyalty-building, and analyzing social media performance. Creating effective sales-driven ads remains a common issue (Source: LinkedIn). We aim to address these challenges and enhance the business experience for our customers.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

In the competitive landscape of digital marketing and writing services, we set ourselves apart through several key attributes: Affordability and Easy Accessibility: We provide competitively priced services tailored to both individuals and businesses, delivering high-quality results without breaking the bank. Our user-friendly approach ensures that clients can easily access our services and communicate their needs effectively. Expertise in Industry Trends and Market Needs: Our team boasts deep expertise in both writing and digital marketing, allowing us to anticipate market trends and understand client needs effectively. Community of Like-Minded Professionals: We have cultivated a vibrant community of writers, marketers, and clients who share common goals and interests. By integrating comprehensive writing services with robust social media management, we offer a unique value proposition that addresses a wide range of client needs, making us a versatile and reliable

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our products and services are targeted at serving the following beneficiaries 1. Young Entrepreneurs, 2. Students/Undergraduates (between ages 18-30), 3. Start-ups, Small/Medium businesses between 0-10years

01.05 When was your company established?

2024-04-14

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

There are no other owners, I am the only owner.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://web.facebook.com/BOEWritesServices/ https://www.linkedin.com/company/boe-writesservices/?viewAsMember=true https://www.instagram.com/boe_writesservices/ https://x.com/Boe_Writes

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

nil

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

nil

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

nil

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

We provide learning platforms that teach individuals how to write and manage their social pages

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

nil

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

nil

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

nil

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We ensure economic growth for all our clients by increasing their sales quota and providing an environment that is conducive for our staff

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our ideas/solution foster innovation for our clients

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

nil

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

nil

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

nil

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

nil

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

nil

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

nil

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

nil

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

nil

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

What we do as a business, is to help businesses and individuals break the barriers they have in the virtual world by increasing their visibility, sales, and productivity. we do this by managing their social media pages/websites/blogs, creating and publishing compelling content on their pages, running sponsored ads that convert, and providing them with real-time results of their page growth.

06.09 Competitive Analysis

Our competitors span two primary categories: social media management firms and writing service providers. 1. Social Media Management Firms: Wildfusion, Marketing Trybe, and Brand Envoy Africa. They are all leading digital marketing agencies specializing in social media management, digital strategy, and online advertising. The last brand also focuses on content creation. 2. Writing Service Providers: Estorytellers, Express Writers, and Writely.ng. They all provide professional writing services, focusing on content creation for various business needs, including web content, articles, blogs, ghostwriting, etc. What Makes Us Stand Out 1. Affordability and easy accessibility 2. Industry knowledge and market needs 3. Community of like-minds We offer a unique value proposition that addresses a wide range of client needs, making us a versatile and reliable partner in achieving their business and personal goals.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?