Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Janel Store is a registered foodstuffs processing and packaging company. We care about the wellbeing of food consumers thereby providing fresh and healthy unadulterated local foodstuffs to Nigerians at home and diaspora Africans.

01.01 Describe your startup in more detail

Janel Stores brings the 'Farm to Fork' journey to life, offering fresh, unadulterated Nigerian foods directly to consumers in Nigeria and the diaspora in the UK, USA, and Canada within 2-5 business days.

01.02 What is the main problem you are trying to solve?

SDG Champions: Our operations contribute to achieving SDGs 2, 3, 8, 12, and 17, addressing zero hunger, health, economic growth, sustainable consumption, and global partnerships.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Empowering Farmers: We will strengthen local economies by connecting Nigerian farmers with the diaspora, preserving and sharing our rich cultural heritage. 2. Transparent Supply Chain: Commitment to 'Farm to Fork' transparency. 3. SDG Champions: Our operations contribute to achieving SDGs 2, 3, 8, 12, and 17, addressing zero hunger, health, economic growth, sustainable consumption, and global partnerships. 4. Nutrition for All: Rapid delivery of fresh Nigerian foods, serving both local markets and the diaspora, ensuring access to authentic nutrition globally.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Every Nigerian homes, hotels, boarding schools, restaurants, eateries, corporate bodies, hospitals amongst others.

01.05 When was your company established?

2022-04-08

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

3

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Emmanuel Sunday is a Computer Science graduate, currently serving as the Chief Technology Officer (CTO) in Janel Stores. Nse Etim Tom co-ordinates the logistics and supply chain of our foodstuffs mostly sourced directly from farmers in remote areas of Akwa Ibom and other states.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://janelstores.com

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

SDG 1 (No Poverty): We empower farmers and strengthen local economies by connecting the farmers with Nigerian homes and the diaspora, thereby creating employment opportunities, eliminating poverty while preserving and sharing our rich cultural heritage.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Our operations contribute to achieving SDGs 2, 3, 8, 12, and 17, addressing zero hunger, health, economic growth, sustainable consumption, and global partnerships. Janel Stores has a mission of making nutrition available for All. The rapid delivery of fresh Nigerian foods, that serves both local markets and the diaspora, ensures access to authentic nutrition globally.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our operations contribute to achieving SDGs 2, 3, 8, 12, and 17, addressing zero hunger, health, economic growth, sustainable consumption, and global partnerships. As a Microbiologist, I identified unhygienically conditions of most markets environments in Lagos and other states, posing health risks to consumers. To promote the well-being of the citizenry, Janel Stores process, ensures proper food handling in most hygienical environment while attending to her esteemed customers.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

Our staff are trained on proper food handling. Also, one of our premium services is training students on opportunities in Food Export businesses.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

SDG 5 (Gender Equality): Janel Stores constitutes a male and two females as co-founders. There is a balance within the labor force in engagement of both genders in the company's operations.

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

Hygiene First: This is the strict protocols to ensure all foodstuffs are prepared from clean environment, retains nutritional value.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our operations contribute to achieving SDGs 2, 3, 8, 12, and 17, addressing zero hunger, health, economic growth, sustainable consumption, and global partnerships. We promote decent working ethics, and support economic growth in cultural alignment and prompt tax payment.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our operations contribute to achieving SDGs 2, 3, 8, 12, and 17, addressing zero hunger, health, economic growth, sustainable consumption, and global partnerships.

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Our operations contribute to achieving SDGs 2, 3, 8, 12, and 17, addressing zero hunger, health, economic growth, sustainable consumption, and global partnerships.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

Many people needs neatly sourced and prepared foodstuffs, unexposed to flies and most unhygienical conditions. Many people are engaged from beginning to end of the weeks, we improve on making sure the family doesn't lack food to eat after work.

06.09 Competitive Analysis

My main competitors are the market women. My unique selling point it adoption and application of technology in reaching out to credible customers without display of my wares in open and untidy environment. I have an edge over them with use of advanced methods of foodstuff processing and preservations. I have the privilege in attending events and seminars where advanced marketing methods are being taught. Lastly, as a Microbiologist, customers can be sure of the neatness and quality of foodstuffs we delivery to them.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

The emphasis has been on self-dependence, and lately put up a free export business training.