Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Kela fashion is a brand that produce readymade clothes for women and children. Our goal is to expand thus brand to go round the nation and even abroad. We use eco friendly materials to creates outfits that are comfortable and fit our Nigerian weather.

01.01 Describe your startup in more detail

I started Kela Fashion single handedly with the help of family and friends. It had quite a rocky start for I started first at home. But gradually I learned and grew and opened a shop and before long people started to know about this brand. I started with creating kids clothing first but then I received orders of mother and child outfits and gradually gradually I started producing clothes for both women and children. At some point I had to recruit 3 seamstresses and 2 tailors to join the brand and we continued and hoping to expand this brand to an even larger population. Now we produce varieties of readymade outfits that are sold and distributed within the nation.

01.02 What is the main problem you are trying to solve?

The major problem am trying to tackle now is inadequate funding and man power to enable me procure the necessary materials and recruit qualified personnel with the needed skills to promote and expand this brand to reach our goal of nation wide distribution and even abroad. Also funding will also help me to attend needed additional training/mentorship to manage this brand better. Finally this expansion will require procuring a bigger work place which would also need funds to achieve.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Creating affordable clothes to the public especially women and children It will solve the problem of joblessness for the recruited personnels The brand sources needed materials from within the nation there by creating collaboration with the local businesses as a way of giving back to the country, any materials not available locally are sources abroad when necessary thereby creating collaboration with other nations

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

This brand aims at serving the general public and providing clothes for its occupants especially the women and children within and outside Nigeria

01.05 When was your company established?

2022-09-19

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

5

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The other 2 owners both have working experience of 5 and 7 years after graduating from the tertiary institution respectively and both have been working with me for about a year now. We have been working together and growing the brand together aiming to achieve our goal of nationwide and abroad delivery.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

No poverty society should be free of number 1. hunger and the next should be that the society should be adequately clothed and my brand aims at achieving and solving the number 2. Which is providing adequate clothing for the society especially women and children thereby promoting the general well-being of the society

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Even though ny brand don't just provide food. I believe that the society should at least be clothed properly while satisfying their hunger instead of feeding them while naked

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

I believe that a man that is well fed and not well clothed does not make a balanced man for a man needs to be well clothed (protected from the harsh weather) and properly fed to make a sound man. And my brand aims at doing justice to the getting the man properly clothed to ensure the general well being of the society

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

My brand could actually serve as a platform for skill acquisition/training for young youths. This is also a form of education for the young youths. It will be a good platform for skill acquisition to enable the young youths gain and learn skills

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

This brand can recruit all capable personnel irrespective of the genderand will also train young youths that are interested in acquiring the skills irrespective of gender.

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

My brand enables the creation of decent work for our recruited personnel thereby ensuring their economic growth and also for those aiming to acquire and learn the needed skills

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

This brand aims at establishing a cloth making factory therefore advancing the industry innovation and infrastructure

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

My brand aims and advocates for equality across all gender, tribes and country. We promote reduced inequalities by not restricting anyone who is qualified and has an signified interest to join or participate in the the growth of our brand by way of working for the brand, collaborating with the brand or doing apprenticeship with the brand irrespective of gender, tribe or nationality.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

The establishment of Kela fashion in any community or city will automatically be an asset to the community or city by bringing development and also increasing the internal generated revenue of the community or city.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

This brand sources the raw materials used in its production within the nation and abroad when necessary thereby ensuring responsible consumption of our local products/goods and also then utilises the products in secondary production ensuring a balance cycle between consumption and production.

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

This brand deals with production of readymade dresses/clothes/outfits and these outfits vary in styles, textures and materials which are all used in production. In every section/season of the year the climate changes play a crucial role in determining the type of materials used in during sewing with the intent to provide outfits that suits the weather while having the clients best interest and satisfaction at heart

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

This brand not only aims at giving reasonable work to members of society but also promotes and provides a peaceful working environment while ensuring a good accountability in the working system. It also aims at building/promoting an effective and accountable institution.

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

My brand is open to partner with institutions globally that will bring about an advancement of Kela fashion to bring about a sustainable development

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Before starting up this venture, I carried out a market research and discovered that majority of the ready made clothes sold in our local markets are imported from outside and that prompted the idea of creating a local brand that will be able to produce ready made clothes that are made from locally sources materials thus the establishment of this brand. Though there are some ready made clothes that are made locally in the market but we discovered that the people still prefer going for the imported clothes instead of the locally made ones, so upon investigation I discovered that most of the clothes made locally are of poor quality and some of them lacked the sewing techniques needed which makes the imported outfits appear smooth and neat along the stitches which invariably affects the overall outlook of the outfits made locally. Our brand aims at recognising and improving those loopholes to achieve a breakthrough in the market.

06.09 Competitive Analysis

My main potential competitors are few local brands that produce readymade outfits but our products are better because we aim to cover the neglected loopholes we have dictated such as the technical knowhow which they lacked by producing clothes with the best quality with smoother and neater stitches which is the main reason why people prefer imported outfits to the local made outfits

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I had organised a workshop twice for young women in my community where I taught them the act of sewing to enable them have a good handwork that can help them establish a business I also assisted in organising a workshop where different entrepreneurs gathered to teach young youths especially females some skills to aid them establish themselves as young entrepreneur; such skills include soap making, detergents, bleach etc