Nigeria - Startup under 3 years old

Describe your project or startup in a few words

ERDng is a fashion brand diving into creating sustainable fashion on the African continent. The idea is to use plants to create biodegradable outfits and reuse fashion items found in Nigeria mostly to create luxury womens and mens wear attires.

01.01 Describe your startup in more detail

ERDng stands for Every Radical Design Nigeria. It was created with the idea of starting a fashion house in Nigeria and help with the worlds sustainable development goals. The company plans to use knowledge of local plants and dye techniques to manufacturer goods for export and internal usage. We also plan on creating African stylized jewelries to go with the beautiful eco friendly fashion designs

01.02 What is the main problem you are trying to solve?

The fashion industry is very hazardous to the climate because of fast fashion and large stock piles of used outfits. Plastic which is byproduct of petroleum is the most used resource in modern fashion Investing in biodegradable cloths and recycling used cloths to create luxury goods will help with our worlds sustainability goals.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1) Biodegradable fashion will limit waste because items will naturally decompose quickly and is safe for the environment 2) Using Plants to Dye or bleach items reduces industrial waste and natural occuring dyes are nontoxic nonallergic and biodegradable 3) Carbon footprint reduction 4) Using said products also promotes sustainable development goals

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Luxury and Sustainable fashion shoppers who are educated environmently conscious individuals

01.05 When was your company established?

2024-01-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Mrs Ijeoma Ezeasor is a Consultant in manufacturing sector with experience in agriculture and raw materials.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/erd.ng?igsh=YWw0d2ozNHZpdHBm

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

3

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

The fashion industry produces a lot of waste yearly which is horrible for life on earth,dying process destroys water used in the process. If such water should spill can also cause harm to the environment. By using natural dyes and biodegradable materials your environment is always protected.

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

The fashion business has so many different fields and layers, from management and creative direction to advertising and shipment. Growing a local manufacturer will employe alot of people and enhance international and local trade of the area.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Biodegradable fashion is an innovative aspect of fashion that needs attention on the African continent. This can elevate local artisans to morden methods of creation which can revolutionaize the trade in places like Aba or Onitsha which are hubs for local manufacturers.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

ERDng's vision will help climate action because it is in a sector that reduces carbon emissions and chemical waste which effects global warming and clean water

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

Using natural dyes and biodegradable outfits sustains land which can be used for agriculture and encourages buyers to stay green and think green.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

3

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

06.09 Competitive Analysis

Fashion is trend based so it's up to a designer to always watch out for what consumers are heading towards which with the advent of social media trends change almost every three months. The competition is mostly luxury European brands and sports tech companies like Underamor who have better production technology and great material.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?