Nigeria - Startup under 3 years old

Describe your project or startup in a few words

StareNow revolutionizes outdoor advertising with drones and hot air balloons equipped with high-resolution LED screens, offering dynamic, eco-friendly, and highly visible ad solutions.

01.01 Describe your startup in more detail

StareNow is revolutionizing the outdoor advertising industry by integrating advanced drone and hot air balloon technology equipped with high-resolution LED screens. Our innovative approach allows for dynamic, eye-catching advertisements that captivate audiences from the sky, ensuring maximum visibility and engagement. By combining autonomous flight systems with precise GPS tracking, real-time telemetry, and sustainable power solutions like solar panels, we offer a versatile and eco-friendly advertising platform. Our services cater to diverse industries, enabling brands to deliver impactful messages in previously inaccessible areas, setting us apart as the pioneers of aerial advertising in the African market and beyond.

01.02 What is the main problem you are trying to solve?

StareNow aims to solve the problem of limited visibility and engagement in traditional outdoor advertising. Conventional billboards and static ads often fail to capture attention in our fast-paced world. Additionally, they are constrained by location, time, and high costs. StareNow addresses these issues by using drones and hot air balloons equipped with high-resolution LED screens, creating dynamic, mobile, and highly visible advertising platforms. This innovative approach ensures broader reach, increased engagement, and eco-friendly solutions, transforming the landscape of outdoor advertising.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

StareNow provides three major benefits: 1. Enhanced Visibility and Engagement: Using drones and hot air balloons with high-resolution LED screens, StareNow offers dynamic, mobile advertising that captures attention more effectively than static billboards. 2. Broad Reach and Flexibility: Unlike traditional ads limited by location and time, StareNow’s aerial platforms can move to various locations, reaching a wider audience and maximizing exposure. 3. Eco-Friendly and Cost-Effective: Powered by solar panels and using lightweight materials, StareNow's solution is sustainable and reduces operational costs, making it an efficient alternative to traditional advertising methods.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

StareNow's service is aimed at serving businesses, event organizers, and advertising agencies looking to maximize their marketing impact. The targeted beneficiaries include: 1. Local and International Brands: Companies seeking innovative and eye-catching ways to promote their products or services in various locations. 2. Event Organizers: Those who need dynamic and engaging advertising solutions to attract and entertain crowds at festivals, concerts, sports events, and other large gatherings. 3. Advertising Agencies: Agencies looking for unique and effective advertising mediums to offer their clients, helping them stand out in a crowded market. 4. Tourism Boards and Municipalities: Local governments and tourism boards aiming to promote their destinations or local events in a visually appealing and attention-grabbing manner.

01.05 When was your company established?

2023-02-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The StareNow team is a winning team because of its diverse expertise and proven track record. Led by CEO Salami Olawale, who brings over a decade of experience in IT infrastructure and creative direction, our team combines technical prowess with innovative thinking. Chief Business Officer Philip Ade-Akanbi adds deep knowledge in AI, advanced analytics, and product management, driving impactful business outcomes. Our team's relentless pursuit of innovation, combined with their successful history in the advertising industry, positions StareNow for success and market disruption.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://starenow.com/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

StareNow’s innovative advertising technology contributes to economic development and job creation, helping to reduce poverty. By offering cutting-edge advertising solutions, we attract businesses to invest more in their marketing campaigns, which in turn drives local economic activity. Our operations create direct employment opportunities in tech, logistics, and creative sectors, and indirect jobs through increased business for local suppliers and service providers. Additionally, by democratizing advertising access, small and medium-sized enterprises can compete more effectively, fostering inclusive economic growth and reducing poverty levels in the communities we serve.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

StareNow can contribute to the Zero Hunger Sustainable Development Goal by facilitating targeted advertising campaigns for food banks, charity events, and initiatives aimed at alleviating hunger. By leveraging its innovative advertising solutions, StareNow can raise awareness, mobilize resources, and encourage public support for hunger relief efforts, ultimately helping to eradicate hunger and ensure access to nutritious food for all.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

StareNow contributes to good health and well-being by enhancing public safety through its innovative advertising solutions. By delivering engaging and attention-grabbing advertisements in outdoor spaces, StareNow reduces distractions for drivers and pedestrians, thus promoting safer environments. Additionally, StareNow's technology can be leveraged to disseminate health-related messages and public service announcements, fostering awareness and promoting healthy behaviors among communities.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

StareNow enhances quality education by revolutionizing advertising in educational settings. Interactive displays engage students, making learning more dynamic. Revenue generated supports educational initiatives, scholarships, and infrastructure development, fostering a conducive learning environment.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

StareNow promotes gender equality by offering equal opportunities and representation within its workforce and leadership roles. We prioritize diversity and inclusion, ensuring that all employees, regardless of gender, have a fair chance to excel and advance in their careers. Additionally, our advertising solutions do not perpetuate gender stereotypes and aim to represent diverse perspectives and experiences, contributing to a more inclusive society.

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

StareNow can contribute to the goal of clean water and sanitation by promoting awareness campaigns and public service announcements through its innovative advertising platforms. By leveraging its technology to reach large audiences at events, festivals, and public spaces, StareNow can disseminate important information about water conservation, sanitation practices, and access to clean water sources. Additionally, StareNow can partner with organizations working directly in the water and sanitation sector to amplify their messages and initiatives, ultimately helping to improve access to clean water and sanitation facilities globally.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

StareNow contributes to affordable and clean energy by harnessing solar power for its drone and balloon advertising technology. By utilizing renewable energy sources, we minimize our carbon footprint and reduce reliance on fossil fuels. Additionally, our innovative advertising solutions promote sustainable practices and raise awareness about clean energy initiatives, inspiring others to adopt eco-friendly alternatives. Through our commitment to sustainability, we drive positive change towards a greener future.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

StareNow contributes to decent work and economic growth by providing innovative advertising solutions that create job opportunities in the creative industry. By partnering with local talent and businesses, we stimulate economic activity and foster entrepreneurship. Additionally, our services help companies increase brand visibility, attract customers, and drive sales, thus contributing to overall economic growth and prosperity.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

StareNow represents a significant advancement in the advertising industry by introducing innovative aerial advertising solutions. By leveraging drone and hot air balloon technology equipped with high-resolution LED screens, StareNow offers a dynamic and attention-grabbing platform for outdoor advertising. This pioneering approach enhances marketing campaigns, attracts audiences, and provides unparalleled visibility for brands and events. StareNow's innovative solutions contribute to the development of infrastructure and drive industry innovation by redefining traditional advertising methods and pushing the boundaries of creativity and technology.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

StareNow contributes to reducing inequalities by providing an accessible platform for businesses of all sizes to advertise effectively. By offering innovative and cost-effective advertising solutions, StareNow levels the playing field, allowing smaller businesses and organizations with limited budgets to compete with larger ones. This democratization of advertising helps bridge the gap between big corporations and smaller enterprises, fostering more equitable opportunities for growth and success in the marketplace.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

StareNow contributes to sustainable cities and communities by offering innovative advertising solutions that minimize environmental impact. Our use of drone and balloon technology reduces the need for traditional, resource-intensive advertising methods like billboards and paper posters. By leveraging renewable energy sources and minimizing waste, StareNow promotes eco-friendly advertising practices, contributing to cleaner and greener urban environments. Additionally, our services support local businesses and events, fostering community engagement and economic growth.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

StareNow promotes responsible consumption and production by offering a sustainable and eco-friendly advertising solution. Our use of drone and hot air balloon technology equipped with high-resolution LED screens reduces the need for traditional paper-based advertisements, minimizing waste and environmental impact. Additionally, our autonomous flight systems optimize energy efficiency, further contributing to sustainable practices in the advertising industry.

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

StareNow contributes to climate action by offering eco-friendly advertising solutions like drone and balloon technology, reducing the need for traditional billboards that consume paper and energy. By harnessing renewable energy sources like solar power and promoting digital advertising, StareNow minimizes environmental impact while maximizing advertising effectiveness. This aligns with SDG 13: Climate Action, promoting sustainable practices in the advertising industry.

02.14.01 My startup contributes to the Life below water goal

6

02.14.02 Life below water - Justification for my startup

StareNow contributes to the preservation of life below water by minimizing the environmental impact of traditional advertising methods. By utilizing drone and hot air balloon technology equipped with LED screens, we reduce the need for physical billboards and signage, thus preventing pollution of marine ecosystems from plastic waste. Additionally, our platform can be used to raise awareness about marine conservation efforts and promote sustainable practices among our audience, furthering the goal of protecting life below water.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

StareNow contributes to Sustainable Development Goal 15: Life on Land by offering eco-friendly advertising solutions that minimize environmental impact. Utilizing drone and hot air balloon technology, StareNow reduces reliance on traditional, resource-intensive advertising methods like billboards. By minimizing land use and emissions, StareNow helps preserve terrestrial ecosystems, biodiversity, and natural habitats, aligning with SDG 15's objectives of land conservation and sustainable land management.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

StareNow promotes peaceful and inclusive societies by offering dynamic advertising solutions that foster community engagement and connection. By providing accessible and eye-catching advertising platforms, StareNow contributes to building effective, accountable, and inclusive institutions at all levels. Additionally, our innovative approach to outdoor advertising helps create opportunities for diverse voices to be heard, thereby supporting access to justice and ensuring equitable representation in public spaces.

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

StareNow seeks partnerships to amplify its reach and impact. By collaborating with event organizers, advertisers, and technology providers, StareNow can access new markets, enhance its technological capabilities, and deliver innovative advertising solutions. These partnerships enable StareNow to leverage expertise, resources, and networks to achieve mutual growth and success, driving forward its mission to revolutionize outdoor advertising.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

StareNow stands out through its innovative approach to outdoor advertising, leveraging drone and hot air balloon technology equipped with high-resolution LED screens. This unique solution offers unparalleled flexibility, reaching audiences in diverse locations with captivating visual displays. By combining cutting-edge technology with creative advertising strategies, StareNow revolutionizes the outdoor advertising landscape, setting a new standard for engagement and impact.

06.09 Competitive Analysis

Our main potential competitors include traditional outdoor advertising companies and emerging tech-based advertising platforms. However, what sets us apart is that we are pioneers in combining drone and hot air balloon technology with high-resolution LED screens for outdoor advertising. This innovative approach allows us to offer unparalleled flexibility, visibility, and engagement, revolutionizing the way brands connect with their audience in outdoor spaces.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

no