Nigeria - Startup under 3 years old

Describe your project or startup in a few words

G-Wealth Apparels is a company that designs and manufactures customized Ankara suits for corporate bodies and social activities. Africa is a continent that has a rich culture and heritage, in recent years Africans have been seeking to normalize the use

01.01 Describe your startup in more detail

G-Wealth Apparels, founded by fashion designer and content creator Gospel Ezindunaku, specializes in customized Ankara suits for corporate and social activities. Recognizing a gap in the market for fashionable corporate clothing that incorporates African prints, G-Wealth Apparels aims to normalize the use of traditional African prints in professional settings. Initially focusing on wedding attire and social occasions, the company is now expanding its product portfolio to cater to both sexes and a variety of events, including business engagements. The brand is committed to promoting African heritage and encouraging appreciation for Made in Africa products. By collaborating with professional photographers, G-Wealth Apparels seeks to enhance its marketing strategy both online and offline, aiming to showcase the elegance and cultural significance of Ankara-styled apparel. The brand’s clothing aims to convey individuality, passion, and self-consciousness, embodying the spirit of modern Afri

01.02 What is the main problem you are trying to solve?

Recognizing a gap in the market for fashionable corporate clothing that incorporates African prints, G-Wealth Apparels aims to normalize the use of traditional African prints in professional settings.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The benefits and advantages of using our products are It help to promote African heritage in the fashion world. It makes Africans to start recognizing the beauty in African fashion, appreciate and be proud of being an Africa. It builds confidence and morer in you It makes you feel special and unique It makes you standout amongst the norms.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

G-Wealth Apparels aspires to become a well-known brand that enables corporate executives, professional institutes and everyday people to proudly wear African traditional prints, making a bold statement in the fashion world

01.05 When was your company established?

2022-10-08

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

There's no female co-owner it's a sole proprietorship.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/GwealthApparels?mibextid=ZbWKwL

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

I strongly agreed because I believe that my fashion brand will reduce unemployment in African by 50% because our products will be MADE IN AFRICA. So in that case will reduce poverty and improve economic growth in Africa.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

I agreed because my fashion brand is not necessarily catering food but we ensure excellent staff warfare will reduce hunger in terns of taking good care of the staffs and industry worker making sure they eat nourishing and healthy meals to keep them strong and healthy which will make them work efficiently and effectively . So in that case will reduce hunger and improve economic growth in Africa.

02.03.01 My startup contributes to the Good health and well-being goal

6

02.03.02 Good health and well-being - Justification for my startup

I agreed because my fashion brand will ensure excellent staff warfare in terns of taking good care of the staffs and industry worker making sure that they are in good health and well being by providing adequate medical insurance keep them strong and healthy which will make them work efficiently and effectively . So in that case will improve economic growth in Africa.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

I agreed because my fashion brand G-Wealth Apparels will in the nearest future build an educational systems where by all aspiring African fashion designers will be educated in everything concerning Africa fashion to gain the requisite knowledge and skills to grow and sustain in African fashion business.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

I strongly agreed because my fashion brand G-Wealth Apparels is a brand that supports gender equality. It will be an arena where any hardworking, passionate, goal driven and result orientated individual can thrive very well be it male or female.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

I strongly agreed because my fashion brand G-Wealth Apparels is committed to promoting African heritage and encouraging appreciation for Made in Africa products. By collaborating with professional photographers, G-Wealth Apparels seeks to enhance its marketing strategy both online and offline, aiming to showcase the elegance and cultural significance of Ankara-styled apparel. The brand’s clothing aims to convey individuality, passion, and self-consciousness, embodying the spirit of modern African identity.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

As time goes on in the future we intend to go into industry innovation and infrastructure whereby increasing chances for mass employment of labour which will also help in sustainable development and economic growth of Africa.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

I strongly agreed because my fashion brand G-Wealth Apparels is committed to promoting African heritage and encouraging appreciation for Made in Africa products. By collaborating with professional photographers, G-Wealth Apparels seeks to enhance its marketing strategy both online and offline, aiming to showcase the elegance and cultural significance of Ankara-styled apparel. The brand’s clothing aims to convey individuality, passion, and self-consciousness, embodying the spirit of modern African identity.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Most companies designing corporate wear are focused on the Western look, only a handful of companies offer a tailored and professional African style that is acceptable in the corporate world. G- Wealth Apparels launched the business by designing African styles for weddings and occasions as these clothing are rarely adorned, the market is underserved and comes with less risk and a greater chance for sustainable, successful market entry. G-Wealth Apparels is developing its brand with a clear goal in mind to make Africa start appreciating their own (Made in Africa). Promoting African Heritage in the fashion world.

06.09 Competitive Analysis

Louis Vuitton, Gucci, Zara and many other well known and recognized foreign fashion brands. What makes me standout from them is my unique concepts of designs. Africa is a continent that has a rich culture and heritage, in recent years Africans have been seeking to normalize the use of traditional prints in the corporate world Africa is uniquely beautiful and everything in it, so you can imagine gracing a gala night with a uniquely designed African suit adorned with African natural beautiful ornamentals or precious stones or gems and it drews the attention of everyone in the room towards the person wearing the suit. Meanwhile boosting the self confidence and morer of the person.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

As the President of Jamie Pajoel International, (JPI) Anambra State Chapter we partnered with The Enterprise Development Centre at Pan-Atlantic University, affiliated with Lagos Business School, the empowerment program is aimed at fostering entrepreneurial skills among women in Anambra State. This initiative seeks to train 20,000 women aged 18-35 who are either current or aspiring entrepreneurs. This comprehensive training program will focus on various aspects of business development and offers an invaluable mentorship opportunity for participants who successfully complete the course.