Nigeria - Startup under 3 years old

Describe your project or startup in a few words

EDEN by MO is a journal brand, with innovative ideas to bring back the reading and writing culture and make Journalling great to do.

01.01 Describe your startup in more detail

EDEN is a journal brand. The Journals are in different categories and of different materials. There's the Fabric Journal; making use of Local fabrics like Ankara, Jeans and even silk for Journals. There's also the Leather Journals; I different shapes and sizes. Also there are Custom Journals. For now, there is the Bible Study Journal that is Designed to help Believers In their walk with God and help them Journal their thoughts and feelings along the way. Later on, I hope to add more to the collection; like a Gratitude Journal, Daily Planner Journal and Affirmation cards.

01.02 What is the main problem you are trying to solve?

In the world that we are now, Social Media has taken over!. Embraced by everyone; from all works of life; the traditional writing culture had been thrown out of the window. Journalling is a way of putting your thoughts together and bringing them out of your mind and on paper. It helps to calm your head and organize your mind.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

With Journals, individuals are able to put their thoughts on paper; get stuffs off their mind and also, it helps to reduce depression.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Journals are for everyone!. From the young mother with a lot on her plate and needs to set her priorities. To the young boy who has big plans and aspirations and the Gen-Z who life is dealing with and needs to clear his or head.

01.05 When was your company established?

2022-09-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

It's just me in the business. I have a certificate from the FUCAP Entrepreneur training.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/edenbymo_?igsh=cTU2YThtams5Y2kx

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Journalling helps to rates of depression and helps to stabilize the Mental Health.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Journalling helps to bring back the reading and writing culture.

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

3

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

A lot of people have Journals but they're mostly souvenirs. Unlike mine, there are no much Customized Journals. When the Journal is customized, it helps the owner to feel attached.

06.09 Competitive Analysis

My potential competitors are people to sell and create Journals. What makes me Stand out is how affordable my products are and how I relate with my clients.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Not yet.