Nigeria - Startup under 3 years old

Describe your project or startup in a few words

We created an agency that can facilitate SMEs in the SUB-SAHARAN to create, own and manage their own digital assets, thereby establishing and competing for a share of ecommerce capital while not breaking off their wallet

01.01 Describe your startup in more detail

Option Naija Digitals is a digital assets partner that targets SMEs with website design, programmatic ads, software and app development for their products and services. We are motivated by the research of how large the ecommerce economy is and yet SMEs can largely not afford owning their own digital assets because of how expensive having one can be. Also it's our aspirations to help over 1000 SMEs in the SUB-SAHARAN to break off from renting digital assets entirely as that from our research has proven to businesses to be too costly, many has lost their CRM, customer datas, and even in some cases finances because they found their assets off, outdated, logged out, liquidated or whatever. So we've been able to come up with a mode in the last year that do not just solve marketing needs but also create assets such as website, apps and convert existing services to softwares for businesses while also maintaining international competitiveness by leveraging our numerous partnerships.

01.02 What is the main problem you are trying to solve?

We are trying to eliminate the fear of businesses using rented media and digital assets to owning their own assets where they're able to create, manage and own their own digital assets

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Businesses get to own their own assets at affordable prices Manage and control how and what they want to expose their businesses datas to Compete with big and established businesses for a share of digital economy with a reliable, dependable and self-owned, self-runned digital assets such as websites and apps and softwares whilst been able to take payments in foreign currencies too.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our existing solutions is targeted at SMEs - every businesses that wants to have - own, create and manage their own digital assets such as websites and apps Our new solutions is targeted at Medium sized businesses that could afford building softwares for their existing businesses and using our omnichannel programmatic ads

01.05 When was your company established?

2022-05-11

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

He's an experienced sales person and manager.. My direct elder brother, he was added to make up the number. His skills includes sales, planning, health and safety and project management.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.linkedin.com/company/optionnaija

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

At the moment we are a team of 4 directly and we have almost 12 indirect teams working with us remotely. Our intention as a company is with the launch of our new partnership deals begin rural digital evangelism and empowerment for the girls child and women

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Yes, we do not have the intention of jeopardizing people's health or well being as we focus on mental well being and awareness at work

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

This is the core of what we intend to achieve with our CSRs and free digital outreaches partnering with organization such as fate foundation to increase digital girl child awareness and empowerment for tech use and responsible tech use campaigns in collaboration with Responsible AI

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

Our focus is basically to empower and enable the local and remotest SUB-SAHARAN children with particular emphasis on the girl girl. We have a clause to look at 60-40 in particular respect to recruitment favouring young ladies as they'll help us connect more with our campaigns for the out of school girl child

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

As a for profit organization, our direct interaction with both our clients base and staff has a direct contribution to our host region GDP growth In the last year, we've paid out over 3.8 million naira as salary and have generated with our clients over 20 Million naira through the use of their own digital assets

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our solutions are innovation and technological based in nature since we operate, create and explore the new breaking technological breakthroughs.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Yes, 100%.. We have at the forefront of what we're trying to do to increase towards a female dominated workforce as we have about 3 of them in our organizations which accounts for over 50% of full staff already

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

We abide by every constitutions and law of

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

All our new product partners are multinationals and they are fully complaint with the UN goals

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Yes, our solution is a an Inproved tech solution and an upgrade on existing solutions. For instance on the immediate, we provide website design project, social media management and marketing using lifetime tools for our projects, that's entirely not new but what new is that by employing the use of lifetime tools, we're able to considerably compete to helping SMEs on our own terms while delivering better results and value for a limited amount. Our new products includes the programmatic ads which businesses haven't necessarily heard of or explore in Africa and thi sis something we're trying to see how we can really help businesses to take advantage of programmatic ads and beat competition easily by buying the space and algorithm to their favor.

06.09 Competitive Analysis

Our potential competitors includes traditional digital marketing agencies but our own strength is our USP which helps to create the entire digital assets, helps existing businesses to digitize their entire traditional business process and help them to sell using programmatic ads using all digital platforms for just one solution

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes... I currently have two groups where I share opportunities to learning buy them free courses and share my wins, lessons and failures in my own entrepreneurial journey, albeit it's not just for females but for male and females alike.