Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Grabb Livestock is an online platform that connects local vendors directly with customers, eliminating middlemen, ensuring fair prices, and promoting transparency. Our platform fosters economic stability and growth by bridging the demand and supply gap.

01.01 Describe your startup in more detail

Grabb Livestock is an innovative online platform dedicated to revolutionizing the livestock market by connecting local vendors directly with customers. Our mission is to eliminate the middlemen who often inflate prices and reduce the profits for vendors, ensuring fair pricing for both sellers and buyers. Through our platform, we provide a transparent marketplace where vendors can list their livestock with detailed descriptions and Grabb Livestock backend AI photo health verification, enabling customers to make informed purchasing decisions. We focus on bridging the gap between supply and demand, not only locally but also across Africa, expanding market access for vendors, and offering a wider selection to customers. Secure transactions and reliable logistics are integral to our operations, ensuring the safe and timely delivery of livestock. Grabb Livestock also emphasizes continuous support and education for both vendors and customers, fostering a community of informed participants.

01.02 What is the main problem you are trying to solve?

Grabb Livestock is tackling the inefficiencies and inequities in the livestock market. The livestock industry is worth 30 trillion Naira. In Nigeria, the livestock sector is crucial, contributing about 12% to the agricultural GDP. However, local vendors often face significant barriers, including lack of market access, price manipulation by middlemen, and insufficient infrastructure. For instance, it is estimated that middlemen inflate livestock prices by up to 45%, reducing profits for farmers and increasing costs for consumers. Moreover, over 60% of local vendors struggle with limited access to broader markets, resulting in unsold livestock and financial losses. By providing an online platform that directly connects vendors to buyers, Grabb Livestock aims to eliminate these barriers, ensuring fair pricing, enhancing market reach, and improving the livelihoods of local livestock farmers.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Grabb Livestock offers several benefits: 1. Fair Pricing and Increased Profits: Since our launch in October 2023, Grabb Livestock has boosted vendors' income by over 40%. By eliminating middlemen, our platform ensures that local vendors receive fair prices for their livestock, which directly increases their profits. This fair trade approach supports economic stability and growth for small-scale farmers and vendors. 2. Transparency and Trust: The platform provides transparent pricing and detailed livestock listings with AI-powered photo health verification. This transparency builds trust between vendors and customers, reducing the risk of fraud and enhancing the overall market experience. 3. Convenience and Accessibility: Grabb Livestock bridges the demand-supply gap by allowing customers to browse, purchase, and have livestock delivered from reliable vendors anywhere in the country. 4. Secure Transactions and Reliable Logistics: guaranteeing the safe and timely delivery of livestock.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Grabb Livestock's product is aimed at serving several key groups: 1. Local Livestock Vendors: Small and Medium-scale farmers and vendors who need a fair and transparent platform to sell their livestock. These vendors benefit from direct access to a larger customer base, fair pricing, and increased profits without the interference of middlemen. 2. Customers/Buyers: Individuals, businesses, and organizations looking to purchase livestock conveniently and reliably. Customers benefit from transparent pricing, detailed information about livestock, and the convenience of home delivery. 3. Communities: Rural and agricultural communities that benefit from economic stability and growth as local vendors increase their incomes and reinvest in their local economies. 4. Logistics and Support Workers: Individuals employed in logistics, customer service, and platform management, benefiting from job opportunities created by the platform's operations. 5. Veterinarians and Quality Inspectors

01.05 When was your company established?

2023-10-27

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Grabb Livestock's other co-founder, Mohammed Kabir, is a serial entrepreneur and a professional architect. He holds a Master's degree in Interior Design from the University of Wolverhampton and an MBA. Mohammed grew up with his grandparents, who were local livestock farmers, engaging in traditional livestock trading practices. This background gave him over 20 years of hands-on experience in livestock farming. His unique blend of entrepreneurial skills, professional expertise, and deep-rooted knowledge of the livestock industry makes him an invaluable asset to our startup.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://grabb247.com/grabb-livestock/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Grabb Livestock contributes to the "No Poverty" SDG by empowering local livestock vendors with fair pricing and direct market access, eliminating the need for middlemen who typically take a significant portion of profits. This direct access increases vendors' incomes and economic stability, helping lift them out of poverty. The platform also offers educational resources and continuous support, enabling vendors to improve their business practices and productivity, further enhancing their earnings potential (40% income increase in 9 months). By fostering economic stability in rural and agricultural communities, Grabb Livestock helps vendors invest back into their local economies, creating a multiplier effect that generates additional income opportunities and reduces poverty levels. Additionally, by creating jobs in logistics, customer support, and platform management, Grabb Livestock provides employment opportunities for community members, further contributing to poverty reduction.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Grabb Livestock contributes to the "Zero Hunger" SDG by supporting sustainable agricultural practices and enhancing food security. By providing local livestock vendors with a fair and transparent marketplace, we ensure they receive better prices for their animals, which encourages them to invest in quality feed, healthcare, and better breeding practices. This, in turn, leads to healthier and more productive livestock, increasing the overall supply of meat and dairy products. The platform also helps reduce food waste by optimizing the supply chain and ensuring that livestock reaches the market efficiently and in good condition. Additionally, by bridging the gap between supply and demand, Grabb Livestock makes it easier for consumers to access a diverse range of livestock products, contributing to improved nutrition and food security. Educational resources and continuous support provided to vendors enhance their knowledge and skills, promoting best practices in livestock management.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Grabb Livestock contributes to the "Good Health and Well-Being" SDG by ensuring that livestock sold on our platform undergo thorough health checks and certifications. This guarantees that customers receive healthy, disease-free animals, reducing the risk of zoonotic diseases and improving public health. The transparency in health records and animal history builds trust and ensures the well-being of both animals and consumers. Additionally, the platform promotes better living standards for vendors by increasing their incomes, enabling them to access better healthcare services. Educational resources provided by Grabb Livestock also teach vendors best practices in animal husbandry, leading to healthier livestock and safer products for consumers. By fostering a healthier livestock market and improving the well-being of both vendors and consumers, Grabb Livestock actively supports the goal of ensuring good health and well-being for all stakeholders involved.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Grabb Livestock contributes to the "Quality Education" SDG by providing educational resources and training programs for local livestock vendors. Through our platform, vendors gain access to information on best practices in livestock management, animal health, and sustainable farming techniques. By empowering vendors with education, we enhance their productivity and profitability, promoting lifelong learning and professional development.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Grabb Livestock promotes gender equality by providing equal opportunities for both men and women to participate in the livestock market. Our platform empowers female livestock vendors by giving them direct access to a broader customer base and fair pricing, which helps to increase their income and economic independence. Through educational resources and support, we encourage and enable women to improve their livestock management skills and business practices. This empowerment helps to break down traditional gender barriers in the agricultural sector, fostering a more inclusive and equitable environment. Moreover, Grabb Livestock creates job opportunities in logistics, customer support, and platform management, actively encouraging the employment of women in these roles. By promoting equal participation and economic opportunities for women, Grabb Livestock supports the goal of achieving gender equality and empowering all women and girls in the community.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Grabb Livestock contributes to the "Decent Work and Economic Growth" SDG by fostering fair trade practices and creating diverse job opportunities in the livestock market. By eliminating middlemen, our platform ensures that local vendors receive fair prices, boosting their incomes and economic stability. This empowerment allows vendors to reinvest in their businesses, stimulating local economies. Additionally, Grabb Livestock generates employment in logistics, customer support, and platform management, supporting decent work conditions and fair wages. The platform also provides educational resources and continuous support to vendors, helping them improve their business practices, productivity, and profitability. By promoting fair trade, creating jobs, and supporting sustainable business practices, Grabb Livestock drives decent work and economic growth, enhancing the resilience and prosperity of rural and agricultural communities.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Grabb Livestock contributes to the "Industry, Innovation, and Infrastructure" SDG by modernizing the livestock market through a digital platform that connects local vendors directly with customers. This innovation eliminates middlemen, ensuring fair pricing and transparency. Our platform leverages technology for secure transactions, real-time tracking, and efficient logistics, enhancing market infrastructure. By providing educational resources and continuous support, we empower vendors to adopt best practices, boosting productivity and sustainability. Additionally, Grabb Livestock creates job opportunities in logistics, IT, and customer support, contributing to economic growth and industry development. Our efforts promote a more resilient, efficient, and inclusive livestock market, driving sustainable development and technological advancement in the agricultural sector.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Grabb Livestock contributes to the "Reduced Inequalities" SDG by providing equal market access for small-scale livestock vendors, including those in remote and underserved areas. Our platform eliminates the need for middlemen, ensuring fair prices and higher profits for local vendors, regardless of their geographical location or economic background. This inclusivity helps bridge the economic gap between large producers and small farmers. We actively support gender equality by empowering women vendors, offering them the same opportunities and resources as their male counterparts, which helps to level the playing field in the livestock market. Additionally, Grabb Livestock collaborates with local organizations to provide training and support to marginalized communities, enhancing their skills and economic prospects. By fostering an equitable and transparent marketplace, Grabb Livestock reduces income disparities and promotes social and economic inclusion, aligning with the global goal.

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

Grabb Livestock contributes to the "Sustainable Cities and Communities" SDG by promoting sustainable agricultural practices and supporting local economies, which are essential components of building resilient and livable cities. By empowering local livestock vendors, our platform stimulates economic activity in rural areas, reducing rural-to-urban migration and easing pressure on urban infrastructure. Through our platform, consumers in urban areas have access to high-quality, locally sourced livestock products, reducing the carbon footprint associated with long-distance transportation. Additionally, Grabb Livestock encourages sustainable land use and animal husbandry practices among vendors, promoting environmental conservation and biodiversity. Moreover, our emphasis on transparency and fair trade fosters trust between rural producers and urban consumers, strengthening social cohesion and community resilience.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Grabb Livestock contributes to the "Responsible Consumption and Production" SDG by promoting transparency, sustainability, and efficiency in the livestock market. Our platform ensures that all livestock listed meet stringent health and quality standards, providing detailed information and health certifications to buyers. This transparency helps consumers make informed decisions, promoting responsible consumption. We encourage sustainable production practices by providing educational resources and continuous support to vendors, helping them adopt environmentally friendly and economically viable methods. By optimizing the supply chain and reducing the need for middlemen, we minimize waste and enhance the efficiency of livestock distribution. Additionally, Grabb Livestock fosters a culture of accountability and best practices among vendors, ensuring that livestock farming is both sustainable and ethical. Our efforts support a balanced and responsible approach to livestock production.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Grabb Livestock contributes to the "Life on Land" SDG by promoting sustainable livestock farming practices that protect and enhance terrestrial ecosystems. We provide local vendors with access to educational resources and training on sustainable land use, responsible animal husbandry, and biodiversity conservation. By encouraging these practices, we help mitigate the environmental impact of livestock farming, such as soil degradation, deforestation, and water pollution.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Grabb Livestock contributes to the "Peace, Justice, and Strong Institutions" SDG by promoting transparency, fairness, and accountability in the livestock market. Our platform ensures that all transactions are conducted transparently, with clear pricing and detailed information about each livestock product, thereby reducing opportunities for fraud and corruption. By eliminating middlemen and ensuring fair trade practices, we help build trust between vendors and customers, fostering a more equitable marketplace. This trust and fairness contribute to social stability and cohesion within the communities we serve. Moreover, we collaborate with local authorities and institutions to ensure compliance with regulatory standards and to promote ethical business practices. This collaboration helps strengthen local institutions and supports the enforcement of laws and regulations, contributing to a more just and well-governed society.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Grabb Livestock contributes to the "Partnerships for the Goals" SDG by fostering collaborations between various stakeholders, including local vendors, customers, logistics providers, veterinarians, and regulatory bodies. Our platform creates a network that enhances market access and operational efficiency through strategic partnerships. We work closely with local governments and NGOs to support small-scale farmers, ensuring they have the resources and knowledge to succeed. Additionally, we collaborate with financial institutions to provide vendors with access to credit and financial services, further empowering them economically. By integrating educational institutions, we offer training and capacity-building programs to improve livestock management practices. These partnerships create a holistic support system that drives sustainable development, economic growth, and technological innovation in the livestock sector, aligning with the global goals of fostering sustainable industry.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Grabb Livestock introduces a unique approach to the livestock market by directly connecting vendors and customers through an online platform. This innovative solution addresses the need for transparency, fair pricing, and reliable market information, setting it apart from traditional markets and other agricultural marketplaces. Our platform provides detailed information about each animal's health and quality, catering to a demand that has not been fully met by existing products or services. By leveraging technology to streamline transactions and promote sustainable practices, Grabb Livestock revolutionizes the livestock trading industry.

06.09 Competitive Analysis

Our main potential competitors include traditional livestock markets, online agricultural marketplaces (e.g. Livestock247, AgriHub, Livestock Kenya, etc.), and regional livestock trading platforms. However, what sets Grabb Livestock apart is our emphasis on transparency, fair pricing, and direct vendor-to-customer transactions. Unlike traditional markets where middlemen can inflate prices, our platform ensures that vendors receive fair compensation, and customers gain access to accurate information about livestock quality and health. Additionally, our focus on logistics and delivery services provides a convenience that traditional markets and some online platforms do not offer. Our commitment to sustainable practices and community education further distinguishes us, as we not only facilitate trade but also promote better farming practices and economic stability within the community.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, as a female co-founder and CEO of Grabb Livestock from Northern Nigeria, where women often have limited access to opportunities, I am actively promoting the role of female entrepreneurs. We offer mentorship programs, networking events, and training workshops specifically designed to support women in the livestock sector. By collaborating with local organizations and advocating for policies that empower female entrepreneurs, we address gender disparities and enhance access to resources. Our efforts aim to create an inclusive and supportive environment where women can thrive, contributing to the economic growth and development of our community.