Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Fashion By Aideesigns is a tie and accessories brand that is committed to not only accentuating the looks of men with regal accessories, but also to the well-being of men.

01.01 Describe your startup in more detail

Fashion By Aideesigns is a distinguished tie and accessories brand dedicated to enhancing men's style with regal accessories. We boost men's confidence through our ties which are a piece of royal accessories, giving them an opportunity to be a king in their own corner. Our mission goes beyond fashion; we are committed to men's well-being, knowing that a healthier male population creates a safer, more balanced and inclusive society for both women and men. Believing "it is easier to train a boy than to tame a man," we invest in the boy child through partnership with foundations like Street Mentors Network (a foundation that takes care of street children and provide them with basic life's needs), creating opportunities for them to grow into healthy men. At Fashion By Aideesigns, every man is a king.

01.02 What is the main problem you are trying to solve?

The main problem Fashion By Aideesigns addresses is the lack of confidence and regal presentation among men due to insufficient access to stylish, high-quality accessories. Additionally, the brand tackles the broader societal issue of men's well-being and the need for early investment in boys' development to ensure a healthier, more balanced, and inclusive society.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Fashion By Aideesigns ties and accessories are custom-made to fit every man's style needs, hence boosting their confidence and self perception. 2. By supporting a brand that values men's well-being and invests in the development of boys, customers contribute to a broader societal impact, promoting a healthier, more balanced, and inclusive community. 3. Fashion By Aideesigns ties are made with exceptional attention to detail and high-quality materials, ensuring durability and a luxurious feel that enhances the overall wardrobe.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Men who are seeking to enhance their style and confidence with high-quality, elegant accessories Fashion conscious men looking to elevate their wardrobe. Men who are aiming for personal growth through improved self-esteem Professional and business men looking for a polished look. The development of young boys to promote a healthier and more confident future society both for women and men.

01.05 When was your company established?

2022-10-06

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Precious Izuchukwu is graduate of Medical Laboratory Science/Biology from the Rutgers University, Newark. She is committed to gender equality, hence, her commitment to grooming young boys to become better men for the society.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/aidee.eph?mibextid=ZbWKwL

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Fashion By Aideesigns, through partnership with Street Mentors Network, addresses the No Poverty goal of the SDGs by addressing poverty among vulnerable street boys. By taking them off the streets and providing essential needs such as food, shelter, and education, the partnership directly reduces their immediate poverty. Additionally, by investing in their education and skill development, the initiative equips these boys with the tools needed to secure better employment opportunities in the future, breaking the cycle of poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Fashion By Aideesigns aligns with the Zero Hunger goal of the SDGs by addressing hunger among vulnerable street boys. By providing basic life needs, including consistent and nutritious food, the partnership ensures that these boys have access to essential nourishment.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Fashion By Aideesigns addresses Good Health and Well-being by providing street boys with basic needs like food and shelter that helps to promote both their physical, mental, and emotional health. Additionally, by boosting men's confidence through stylish accessories and mentorship, it promotes their mental and emotional well-being, contributing to a healthier, more balanced society.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Through the partnership, Fashion By Aideesigns is able to provide quality education, including skill development for the street boys

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

At Fashion By Aideesigns, we believe that if we are able to tackle the issue of unhealthy upbringing among men and educate them about the importance of gender equality, we will have a more healthy and respectful male population that respect and support women's rights and roles in society.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Fashion By Aideesigns provides decent work for the talents and people in the supply and production chain. Additionally, when we take the boys off the streets and provide them with basic education and skills needed for gainful employment, we promote economic growth and decent work because the boys who were once scavengers now have the necessary requirements to gain decent job and promote the growth of their economy

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We address the the needs of one of the most marginalized groups in society—street boys. By providing them with access to basic necessities, education, and mentorship, we work to level the playing field for these disadvantaged youths. This initiative helps reduce the disparities in opportunities and outcomes that these boys face due to their socio-economic status. By promoting social inclusion and ensuring that these boys have the same opportunities as their more privileged peers, Fashion By Aideesigns contributes to reducing inequality within the community.

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

We have had situations where women felt threatened by the presence of a man. We have also had situations where women were abused and actually threatened by men in the society making women afraid of being in the same community as men when they are not assured of security. By exposing more men to the importance of treating women right and equally, we are able to make the community a safer place for women. We also discover that street boys are the ones who are the most susceptible to becoming vices in the society. So as we take them off the streets, we reduce the number of thieves, kidnappers, rapists, etc.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

We use boxes that can be reused as storage containers to package our ties, aligning with Responsible Consumption and Production and promoting sustainability. As we encouraging reuse, the brand minimizes environmental impact and promotes a more sustainable consumption pattern, contributing to the goal of responsible production and consumption.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

3

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

Through partnership with Street Mentors Network, a foundation that is positioned for global relevance and Sustainability, we strengthen their means of achieving these goals

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

We do not just sell ties like other Tie brands; we sell confidence, royalty and societal impact. We're not just concerned with the transactions we make today, we're also concerned with the effect of our project on the society in the nearest and more distant future

06.09 Competitive Analysis

Main competitors include The Tie Bar, Brooks Brothers, Ties.com, Hermès, and Ralph Lauren. Fashion By Aideesigns stands out by focusing on men's well-being, offering regal and sophisticated designs, and partnering with Street Mentors Network to support street boys. Our use of reusable packaging promotes sustainability, and our investment in young boys' development allows for a healthier, more inclusive society. We integrate style with social responsibility.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. We recruit female students as sales reps to give them extra income and give them an understanding of entrepreneurship