Nigeria - Startup under 3 years old

Describe your project or startup in a few words

African Folder is the most comprehensive resource for African culture, history, music, fashion, movies, and more.

01.01 Describe your startup in more detail

With African Folder, we are out to build an ecosystem for the proper documentation of African pop culture events, African history, culture, tourism among others. African Folder is a forward-thinking media company tasked with connecting a global audience to African culture and its diaspora through authentic content and immersive experiences in order to create a highly engaged community of empowered black people worldwide.

01.02 What is the main problem you are trying to solve?

African pop culture is finally gaining the attention it deserves. It has now drawn the world closer to African culture and Africans as a whole. However, while this has opened even more doors for African creatives, it is lacking behind in proper documentation of our stories as Africans are mainly being told by non-African media companies. We are looking to create audio, video and written content to document events in African pop culture, highlighting our culture, and businesses, and promoting African tourism.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

- Authenticity: We pride ourselves on producing and providing factual stories - Relatability: Our contents are consumable as it is properly and carefully curated and rolled out in a way that appeals to the younger generation. - Quality: Our contents are synonymous with high quality

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

My target audience are African pop culture enthusiasts, tourists with interests in Africa, and angel investors between the ages of 18-45.

01.05 When was your company established?

2022-06-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Onyema Courage is a media personality with over eight years of experience. Before founding African Folder, he has worked with Pulse Nigeria, Culture Custodian, NotJustOk with affiliations with Okay Africa and more.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://africanfolder.com

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

4

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

5

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

06.09 Competitive Analysis

My main competitor is Okay Africa. But unlike Okay Africa, we cover

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?