Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Aleuron is an agri-startup business that farms pigs and processes them into various materials including ham, bacon, and leather.

01.01 Describe your startup in more detail

Three Suns NG is a Nigerian agricultural startup that practices responsible pig farming and process the carcass into various products. We raise our pigs humanely and use sustainable methods throughout the entire process, from farm to the table. We offer customers a variety of meat products, including ham, bacon, pork chops, and more. In the future, we will also be producing leather, a valuable material for the leather goods industry. The focus on pigs stems from the recognition of its potential to meet Nigeria's growing demand for meat and meat products. Pigs have short breeding cycles and large litters, allowing us to efficiently scale our production and contribute to the country's food security.

01.02 What is the main problem you are trying to solve?

Per capita meat consumption in Nigeria is about 7kg per capita (Ranks bottom 6 of 185 countries); This is very low and is further exacerbated by the rapidly increasing population. Also there is low value chain generated from livestock production.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Hygienic and ready-to-cook

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The targeted beneficiaries are 1. Non-Muslim households/individuals 2. Shopping malls/grocery stores 3. Leather craftsmen

01.05 When was your company established?

2022-06-14

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Morakinyo Ayokunle (Founder): A veterinarian with 4 years of experience and a passion for improving livestock production in Nigeria. Dr. Ayokunle also leverages his expertise as an environmental and social impact consultant, working on various projects for the World Bank and the Nigerian government. This unique combination of veterinary skills and development experience positions him to address the challenges and opportunities within Nigeria's livestock sector. He is also a co-founder of a clothing brand, Zillion.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://sites.google.com/view/threesunsng/home?read_current=1

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Pig farming and processing creates jobs, providing income for the employed farmhands, and those involved in processing and distribution. This has the ability to lift families out of poverty. Increased production can lead to opportunities for small businesses,

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Our primary aim and products directly solve food shortage by increasing access to meat.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Our products provide a more hygienic alternative to the local slaughter slabs which is a major meat source in Nigeria.

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

On our farm, the waste generated from the pigs are used to generate biofuel. This energy is used in cooking some of our products, thereby offsetting some of our carbon footprint.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our business provides employment opportunities at various stages of production, from the farm hands to the workers in the processing line. Also, our business supports economic growth through the payment of tax to the government.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

We are constantly coming up with innovative ways to solve problems in the livestock production sector. One of such innovations is our Tutela project which is a farm animal biosecurity network, using thermal cameras.

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Although there are other sources of meat in Nigeria, there is the general underproduction of meat for the population. Also, there are not many businesses which have generated as much value chain from animal production generally, by offering as much variety of products.

06.09 Competitive Analysis

Local abattoirs and slaughter slabs are the major competitors. Our unique selling point is in our attractive packaging and ready-to-consume products

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I run an informal extension programme for pig farmers in my community, most of which are women.