Nigeria - Startup under 3 years old

Describe your project or startup in a few words

The JGN CLEANING brand is a premier cleaning brand aimed at making a clean, germ free, healthy environment a reality, by manufacturing top quality cleaning agents and providing excellent cleaning and fumigation Services.

01.01 Describe your startup in more detail

JGN CLEANING is dedicated to redefining cleanliness with innovative products and services that exceed expectations. Our mission emphasizes quality, sustainability, and customer satisfaction. From household cleaners to industrial solutions, we ensure superior, quality, performance and regulatory compliance. Committed to eco-friendly options, we offer biodegradable products in recyclable packaging. Our professional cleaning services, tailored for residential and commercial clients, deliver superior results through industry-leading techniques. We prioritize customer satisfaction, open communication, and personalized service, aiming to build lasting relationships. Dedicated to corporate responsibility, we support sustainability initiatives and community causes. Looking forward, we continue to innovate, aiming for industry leadership and positive societal impact.

01.02 What is the main problem you are trying to solve?

The main problem I'm trying to solve is the difficulty and inconvenience people face when cleaning their spaces. My goal is to simplify and streamline the cleaning process through effective products and services, ultimately making it easier and more efficient for customers to maintain cleanliness in their homes or workplaces. This addresses the common challenges of time-consuming cleaning routines, ineffective products, and the need for reliable cleaning services that deliver consistent results. I am a strong believer, that, a healthy and clean environment equals positive productivity.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. EFFECTIVE CLEANING PERFORMANCE: JGN cleaning products (EASIER) are formulated to deliver top-notch cleaning results with ease, requiring less scrubbing effort from users. Our cleaning workers are detail-oriented, aiming to consistently deliver excellent results. 2. SAFE AND ENVIRONMENTALLY FRIENDLY: JGN cleaning products and services prioritize user safety and are environmentally friendly, being biodegradable and recyclable. 3. ENHANCED DURABILITY: Our products not only last long in perfect condition but also maintain and enhance the longevity and appearance of surfaces, furniture, and appliances, adding significant value for customers.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

JGN products and services primarily serve residential customers seeking effective, easy-to-use cleaning solutions that prioritize safety and environmental sustainability. They also cater to commercial establishments requiring high cleanliness standards, facility managers in institutional settings, cleaning service providers seeking reliable products, and environmentally conscious consumers preferring biodegradable and recyclable options. Identifying these target beneficiaries allows JGN to tailor its offerings to meet specific needs and enhance customer satisfaction across various sectors.

01.05 When was your company established?

2023-11-19

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I am the only owner within my start up.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/jgn_cleaning?igsh=dHk1aDh2djl6c2Y4. https://www.facebook.com/profile.php?id=61560570760654&mibextid=ZbWKwL

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

JGN CLEANING can contribute to the Sustainable Development Goal of No Poverty by creating employment opportunities with fair wages and benefits, thereby improving economic stability. Investing in local communities through initiatives like education and healthcare supports poverty reduction. Offering affordable cleaning products ensures access to essential goods for low-income households, improving hygiene and health outcomes and collaborating with stakeholders to advocate for policies that support poverty eradication.

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

JGN CLEANING brand contributes to the Sustainable Development Goal of Good Health and Well-being by promoting hygiene through safe and effective products, reducing environmental impact with eco-friendly practices. Educational initiatives enhance community health literacy, while ensuring workers well-being and advocating for public health policies further strengthens our impact. By prioritizing these efforts, the JGN CLEANING brand contributes to building healthier communities and advancing global goals for sustainable development. Our formulations are done with great caution and the health of the users at heart. Biodegradable and recyclable materials are majorly used so as to maintain a healthy environment.

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

JGN cleaning brand contributes to the Sustainable Development Goal of Gender Equality by providing equal employment opportunities and fair wages, promoting diversity in leadership roles, and supporting women-owned businesses in our supply chain. Engaging in community initiatives that empower women through education and training further enhances gender equality. By advocating for policies and practices that promote women's empowerment and inclusivity, the JGN brand drives societal change and fosters a more equitable and diverse industry landscape.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

JGN cleaning brand can provide affordable and clean energy by implementing energy-efficient practices throughout its operations. This includes using renewable energy sources like solar or wind power to run manufacturing facilities and distribution centers. Investing in energy-efficient technology and equipment reducing overall energy consumption and costs. Additionally, advocating for sustainable practices such as promoting eco-friendly products and packaging can further reduce environmental impact. JGN CLEANING prioritizes these initiatives, and not only contributes to a cleaner environment but also demonstrates a commitment to affordability through reduced operational expenses and potentially lower product prices for consumers.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

JGN cleaning brand can contribute to the Sustainable Development Goal of Decent Work and Economic Growth by creating jobs with fair wages and benefits in manufacturing, distribution, and retail sectors. Investing in employee training enhances skills and career opportunities, fostering a skilled workforce. Ethical supplier relationships and support for fair trade practices strengthen global and local economies sustainably. Community engagement through initiatives like education and healthcare promotes social well-being and economic resilience. Embracing innovation improves productivity and competitiveness, driving inclusive economic growth aligned with global sustainability goals.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

JGN cleaning brand can contribute to SDG 9 (Industry, Innovation, and Infrastructure) by innovating sustainable products such as biodegradable cleaners and reducing packaging waste. Improve infrastructure by optimizing logistics for lower carbon footprints and upgrading facilities to meet environmental standards. Embrace technology with smart cleaning devices and IoT solutions to enhance efficiency. Collaborate with partners for joint sustainability initiatives and educate consumers on eco-friendly practices. These efforts promote sustainable development through innovation, infrastructure enhancement, and responsible consumption, aligning with global goals for a greener future.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

JGN cleaning brand contributes to SDG 10 (Reduced Inequalities) by ensuring fair wages and working conditions across operations. Promoting diversity and inclusion within our workforce and supporting disadvantaged groups reduces social disparities. Engaging with communities through support programs enhances livelihoods. Offering affordable products and partnering with socially responsible suppliers ensures accessibility without discrimination. Advocating for equality policies and raising awareness further supports reducing inequalities, fostering a fairer and more inclusive society through our brand's practices.

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Cleaning is an age long exercise, and a necessary component of healthy and productive living. But, the process and act has been described by many in nit so pleasant words. For some, it is seemingly unattainable. JGN cleaning steps in to improve on the quality of the cleaning act by formulating products that does 90% of the required effort and the users just have to apply the physical 10% to achieve a result beyond their original expectations. We bring innovation to the cleaning act by providing very safe and affordable cleaning services, maintaining facilities.

06.09 Competitive Analysis

My main potential competitors could include: 1. Major Cleaning Product Brands Companies which dominate the market with a wide range of cleaning products. 2. Specialized Cleaning Services Providers, Local or national companies that focus exclusively on cleaning services. 3. Eco-Friendly Brand. What makes me stand out from these competitors are; 1. Offering both cleaning products and services, gives me a unique advantage. Customers can benefit from a one-stop-shop for all their cleaning needs, whether they prefer DIY with my products or professional service. 2. I formulate my own products, I have control over quality and can tailor formulations to meet specific customer preferences or environmental standards. 3. Providing excellent customer service both in product support and service delivery has set me apart. This includes responsiveness, reliability, and a commitment to customer satisfaction. 4. Brand Trust and Reputation 5. Sustainability Initiatives

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

As a female enthusiast, I run an organisation primarily focused on females' self awareness and growth. I organise seminars and workshops and also invite other trainers and key note speakers. I pioneer an all female platform on WhatsApp named INCREMENTUM consisting of 225 young women and counting. This community is mainly for accountability on their growth journey and mentorship. Females make up the greater percentage of my workforce in every area of my work life. I work alongside, team up with and also partner with other females to achieve time bound goals and targets for the female community.