Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Planet Emmy Media is a multi-faceted entertainment project offering filmmaking, talent management, event hosting, content creation, marketing, and branding services.

01.01 Describe your startup in more detail

Planet Emmy Media, founded in 2021 and headquartered in Benin City, Nigeria, is a one-stop shop for the "New World" of entertainment. We leverage 21st-century skills to breathe new life into classic entertainment experiences. Here's a breakdown of what we offer: Production: We offer filmmaking services, likely encompassing everything from script development and production to post-production editing. Talent Management: We assist artists and entertainers in navigating the industry, potentially including services like career guidance, representation, and securing bookings. Event Hosting: We provide show hosts and event compères, ensuring a smooth and engaging experience for audiences at live events. Content Creation: We produce media content, which could encompass various formats like videos, social media content, or even writing scripts. Marketing & Branding: We help clients build and promote their image through sporadic marketing and branding.

01.02 What is the main problem you are trying to solve?

Planet Emmy Media aims to simplify the entertainment creation and promotion process, particularly for those new to the industry or with limited resources. 1. Limited Resources for Branding & Promotion: Creating high-quality content and effectively marketing it can be resource-intensive. Planet Emmy Media offers a suite of services to address these needs for clients. 2. Difficulty in Breaking into Entertainment: For aspiring entertainers, navigating the industry can be complex. Planet Emmy Media's talent management services can provide guidance and support. 3. Fragmented Entertainment Experience: Traditionally, clients might need to hire separate specialists for filmmaking, talent management, event hosting, and marketing. Planet Emmy Media offers all these services under one roof, streamlining the process for clients.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Here are the major benefits of using our services: Streamlined Entertainment Journey: We act as your one-stop shop, eliminating the need to juggle multiple vendors for filmmaking, talent management, event hosting, content creation, marketing, and branding. This simplifies the process, saves you time, and potentially reduces costs through bundled services. Personalized Approach: Being a potentially small team allows us to offer close collaboration and personalized service. You'll have a dedicated point of contact who understands your specific needs and goals within the entertainment industry. Expertise Across Entertainment: We offer a comprehensive range of services, allowing you to leverage our expertise in various aspects of entertainment creation and promotion. This ensures a cohesive and strategic approach to achieving your entertainment goals.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Planet Emmy Media targets a specific audience within the Nigerian entertainment industry: 1. Emerging Artists & Entertainers: Aspiring actors, musicians, filmmakers, or entertainers who need help navigating the industry. We can provide career guidance, talent management, and potentially secure bookings to help them launch their careers. 2. Content Creators & Businesses: Individuals or businesses looking to create high-quality media content, such as videos or social media content. We can handle the entire production process, from scriptwriting to editing. 3. Event Organizers: Those planning live events who need experienced show hosts and event compères to keep the audience engaged. 4. Brands & Businesses Entering Entertainment: Companies or individuals looking to establish a presence in the entertainment industry. We offer branding, marketing, and production services specifically tailored to entertainment projects.

01.05 When was your company established?

2022-08-16

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Ebube Nwaguru is a multiple award-winning filmmaker, actress and brand influencer with over 7 rich years in the Nollywood industry. Her competence and experience in the craft of Filmmaking, branding and digital marketing makes her one of the most sourced filmmakers and brand influencer in Nigeria. Her debut film, 'Is God Dead?' has received positive reviews from pundits.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://LinkedIn.com/company/planetemmy, https://TikTok.com/@planetemmymedia

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

2

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

2

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

2

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

By creating jobs in the entertainment industry and supporting aspiring artists and entertainers, Planet Emmy Media directly contributes to SDG 8. This impact is evident on our specific practices, such as offering fair wages and opportunities for professional development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

With the evolving innovations of Artificial intelligence, Planet Emmy Media strongly contributes to the growth of infrastructure and industry development.

02.10.01 My startup contributes to the Reduced inequalities goal

3

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

3

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

2

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

2

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Improvement on Old Ideas: One-Stop Shop: Traditionally, clients might need to hire separate specialists for filmmaking, talent management, event hosting, and marketing. Planet Emmy Media combines these services, streamlining the process and potentially offering cost savings.

06.09 Competitive Analysis

Planet Emmy Media faces competition from several corners in Nigeria's entertainment industry: Established Production Studios: Larger studios might offer similar filmmaking services, but Planet Emmy Media could stand out with its bundled services (talent management, event hosting) and focus on new talent. Freelance Marketplaces: Platforms connecting clients with freelance filmmakers, event hosts, or marketers exist. Planet Emmy Media offers a curated team and potentially a more personalized approach. Planet Emmy Media's advantage lies in its comprehensive service suite, eliminating the need for clients to manage multiple vendors. Additionally, our focus on supporting new talent and potentially offering closer collaboration (due to a smaller team size) could differentiate us.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes. I started an online training for female filmmakers which I tagged HERction. It's an online class where I teach aspiring female filmmakers on how to pitch their ideas and understand the basics of Filmmaking.