Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Prime 9ja Online Pidgin, launched in 2023, is an online newspaper providing content in West African Pidgin English published by P9O Media. It is the first online newspaper in Nigeria to publish in Pidgin English, a language that resonates with Africans.

01.01 Describe your startup in more detail

Prime 9ja Online Media is a digital newspaper published by Prime 9ja Online Media and delivering content in Pidgin, making information more accessible to a broader Nigerian audience. We focus on local news, educational content, and community stories to engage and inform our readers.

01.02 What is the main problem you are trying to solve?

Our startup addresses the challenge of language barriers in media. By providing news in Pidgin, we make information accessible to Nigerians who find English less relatable, thus fostering inclusivity and understanding.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Accessibility: Pidgin content breaks language barriers. 2. Community engagement: Localised news fosters community spirit. 3. Education: Informative content educates and empowers readers.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our service targets the Nigerian population, especially Pidgin speakers who are underserved by traditional English media. This includes the youth, urban workers, and rural communities seeking relatable news and information.

01.05 When was your company established?

2023-03-18

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Nil

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://pidgin.prime9ja.com.ng/

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Prime 9ja Online Pidgin provides a platform for local content creators and journalists, potentially providing them with income opportunities and contributing to poverty reduction.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

While our startup does not directly address hunger or agriculture, we can use our platform to raise awareness about these issues and promote initiatives that aim to end hunger.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Our startup can contribute to good health and well-being by promoting health-related content and raising awareness about important health issues.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Prime 9ja Online Pidgin promotes lifelong learning by providing informative content in Pidgin, making it accessible to a wide audience and contributing to quality education for all.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Our platform promotes gender equality by providing equal opportunities for men and women to contribute content and voice their opinions.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

While our startup does not directly contribute to clean water and sanitation, we can use our platform to raise awareness about these issues.

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

Our startup does not directly contribute to affordable and clean energy. However, as a digital media, we operate with relatively low energy consumption compared to traditional media.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Prime 9ja Online Media, through its publication of Prime 9ja Online Pidgin, provides a platform for local content creators and journalists, promoting employment and contributing to economic growth. By publishing in Pidgin, we also ensure inclusivity, reaching a wider audience and giving a voice to communities that might otherwise be overlooked.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our startup leverages digital technology to innovate in the media industry, providing a unique platform for Pidgin content. While we may not directly build infrastructure, our online presence contributes to the digital infrastructure and promotes its use in Nigeria.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

By publishing in Pidgin, we reduce language barriers and make information more accessible to all, thereby reducing inequalities. We also provide a platform for diverse voices, further promoting equality.

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

Our startup contributes to building sustainable communities by providing a platform for local news and stories, fostering a sense of community and shared identity. Our online platform also reduces the need for physical infrastructure, contributing to sustainability.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

As a digital media, we promote responsible consumption by providing an eco-friendly alternative to traditional paper-based media. Our production processes are also digital, reducing waste and resource use.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

While our startup does not directly address climate change, our digital platform reduces the need for paper-based media, contributing to lower carbon emissions and deforestation. We also have the potential to raise awareness about climate issues through our publications.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

While our startup does not directly contribute to life below water, we can use our platform to raise awareness about marine conservation issues.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Our startup contributes to life on land by promoting environmental awareness through our content. We can highlight issues related to land degradation, deforestation, and biodiversity loss.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Prime 9ja Online Media promotes peaceful and inclusive societies by providing unbiased news and information. We contribute to building strong institutions by holding them accountable through our journalism.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

Our startup fosters partnerships by collaborating with local content creators, businesses, and institutions. We believe in the power of collaboration for sustainable development.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Prime 9ja Online Media represents an entirely new type of product/service in the region by providing a unique platform for Pidgin content. While there may be other media companies, our focus on Pidgin content sets us apart and responds to a demand that has not been satisfied by other products/services.

06.09 Competitive Analysis

Our main potential competitors are other media companies in the region. What sets Prime 9ja Online Pidgin apart is our focus on Pidgin content, which makes information more accessible to a wide audience and gives a voice to communities that might otherwise be overlooked. We also provide a platform for local content creators and journalists, promoting employment and contributing to economic growth.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

We use our platform to highlight successful female entrepreneurs in the region. Share their stories and achievements to inspire others. We ensure that our platform promotes equal opportunities for men and women to contribute content and voice their opinions. We can also collaborate with local women’s organisations to provide resources and support for female entrepreneurs.