Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Birthday Fest Naija Ltd is an indigenous event planing company . We seek to connect birthday mates using technology .

01.01 Describe your startup in more detail

Birthday Fest Naija Ltd is an indigenous Nigerian company that seeks to connect birthday mates using the tinder app geo algorithm model. Tinder , a dating app with its head quarter in United States of America , uses geographical algorithm to match lovers . The app generates billions of dollars through in app-purchases yearly . In our case, we want to implement this feature for birthday mates who reside nearby . We have been operating through WhatsApp since 26th of June 2022 till date . But we registered with Cooperate affairs commission on the 16th of August 2023. And have since been developing the idea . As the name of the company implies , we hope to use the birthday festival and an inbuilt entertainment mart as a marketing strategy strategy for the app and our eco friendly initiatives . The festival is a blend of entertainment(sports misic) by birth month,with a robust partnership with big multinationals brands who share the vision of a better and healthy social media space .

01.02 What is the main problem you are trying to solve?

We have identified some negative impacts of social media including the social disconnect that has brought about significant division, racism and tribalism . we seek to use our app in solving this problem by integrating features that would help us be more patriotic and eco friendly. Our app will have an inbuilt reward system that will reward users based on their social and eco-friendly impacts . The economic downward spiral has immensely reduced birthday celebrations and this has left a negative impact on families. Overall it has reduced sales for lounges, event centers and the hospitality industry as a whole . With our app and the festival , we believe we can give our celebrants a more creative way to celebrate their birthdays without robbing the bank . Parents who cannot afford to celebrate their kids birthday will have the opportunity to cohost and lift the financial burden of hiring artist, bakers all alone . This will keep event creators and entertainers in business.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Our project seeks to amplify the dividend of social media and geo- algorithm for users all over the world . By linking birthday celebrants to their birth mates nearby and lounges who in turn partner with our company , we are sure we can boost businesses within tourism and hospitality industry. Birthday celebration is about celebration of life , in our era a lot of people go years without celebrating their lives or essence of existence because they are far from friends and family , with this people would no longer need to look far as they’d be sure of having birth mates who meet their specifications close by , this fosters trust and a sense of well-being , an overall antidote for depression With this invention , people can create wish list within the app and have random users or celebrants pay for them . There will be features that helps people go up the app visibility by the number of good initiatives they’ve embarked on and users can team up for more eco-friendly initiatives.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our target beneficiaries cuts across people from all works of life . We are setting up birthday camps all over the world through our app by unifying the world to the realistic essence of our existence. In terms of target audience , our app and festival is for everyone as long as they were born to planet earth. We also understand that the younger generation might adapt easily to the app interphase aswell as the festival. . At the same time we want to ensure that the older generation are not left out . We want a unified social media space where the old can impact positively through our platform . We would love to see people of all ages create meaningful bonds that grow into real time friendship and having a people co-celebrating their birthday with users who live nearby would be an accomplishment for us . In terms of specifications , the app Ai tool will let celebrants get matched with the age gender and location preferences they want for their birthday, mostly nearby.

01.05 When was your company established?

2023-08-16

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The second director of my company is a female , she’s Mrs. Maris Ojong . My wife . She owns 20% shares of the company. She’s got her masters in cardiovascular physiology. And we are actually birthday mates . Both of us were born on the 11th of March , and this gave birth to our innovation She plays a vital role in organizing these ideas which we run by our business development manager . Miss Ester Etuo. In the next few months , we will be having a chattered account as one of our share holders. When things I finalized we would relate her details and other expertise here if requested for .

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/birthdayfestnaija?mibextid=kFxxJD

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Overall , we are indirectly creating a support systems that’s cuts across every tribe culture and race . With the app , event creators , graphic designers vendors including bakers chefs and entertainers will be in business. The concept will boost the air bnb, brewery, hospitality and tourism , mobile communications, data acquisition and fashion industry. We believe that through our festival the tourism and hospitality sector will gain immensely as people from all over the world will be on the destination Africa/ Nigeria during our festivals . This project will drive a lot of investors into Africa and Nigeria as a whole , as we will be integrating the birth month tournament into our festival alongside the Face of Birthday fest naija / africa . We believe that the economy will be significantly boosted as this will attract a lot of investors from within and outside the country. Our young talents will easily have hope as we they’d be getting support for their career from mentors.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Currently , we have a concept where we go to the slumps to feed the homeless kids . Just recently we visited the lemna dumpsite , a dump yard in Calabar that houses over 500 homeless children ,both boys and girls . We want to use our platform to drive more of this initiative including advocating for them through random pop-ups on our application, as well as push the narrative during our festival . Birth month camps during the festival would pledge and redeem vows to support these kids out of the slumps aswell as have volunteers that would get them involved in tech , teach and incorporate them back into the society. We will also drive a narrative for celebrants to add visiting of the less privilege as part of their to-do-list . We want this and many other humanitarian driven initiatives to be the bedrock of our technology . We will have agro initiatives setup to motivate campers from different month to go into farming and production that will inturn eradicate hunger .

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our technology is aimed at giving users inspiration to healthy lifestyles by initiating healthy lifestyle targets and challenges for birthmates to beat . Our app will have an inbuilt feature that lets users countdown to their next birthday and suggest healthy routines and redirect them to our Mart where they can shop and get items that boost their health . We want birth mates who live nearby to setup challenges on our app .. that would be visible to others who live around .. that way they can easily get inspired ,to link up and have workout routines, health campaigns such as mental health awareness public health amongst others.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

The app will have an integration of educational modules for teenagers as well as parental guidance for kids who use the app for gaming and e-learning purposes. There will be a learning suit , including modules for event creators who intend to build their experience in event planning .. this however will improve the experience they share with celebrants during event hosting and their output in their respective fields.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We are a gender friendly organization. We believe that all genders especially females who hardly have the chance to lead in organizations , play highly significant roles in our kinds of event . We want both men and women to get involved in all sorts of event planing that will in-turn serve our target audience(celebrants ) . For eg , Women light up any space they get into , and with our plan, we will be partnering and giving both males and females who work as waiters an opportunity to earn while they market our project . We also setup themes for every event that reflect respect for every gender .

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Clean water and sanitation is one of our eco friendly concepts. Although we haven’t implemented largely yet. At our little startup phase we ensure that our guest who attend our events get good drinking water . We ensure this by getting our supplies from reputable water bottling companies . For the larger audience , when we get an expansion and commence the festival, we would include these initiatives and set them as standards for third party contractors such as lounges chefs amongst others that would be partnering with us . We hope to partner with reputable NGOs that have proven track records of giving back to the society . Our goal in this line will be to amplify the humanitarian mission . We will also have these campaigns advertised during our festivals to imbibe the culture of humanitarian services for all our campers. And recognize those who build initiatives to create good drinking water outlets for the less privileged .

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Through debates we can educate and setup campaigns in schools and have them draw up campaigns during our festivalsand also integrate fundraising for this and other eco-friendly initiatives as earlier stated . We will have themes that each birth month camp would represent during the festival . And this would be integrated into our social media application as a way of making our society more socially responsible.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

So far , we have linked up with several lounges and event creators including photographers MCs djs , chefs in our current phase . We hope to partner with as many others out there , and create a means of more earnings for them as they’d be would be our marketing agents . This will be on a point earned basis . And they’d get rewarded in cash for every conversion they make to the social app. Theyd get bonuses for every in app purchase or tickets made by users who they bring to the app. The entertianment mart which will be integrated into our app will help millions of entertainers and event creators earn from their crafts. We are literally creating a big market for them to be hired from within.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

For our festival we can drive the need for state of the art infrastructure for this concepts all over Africa . This will also include productions and setting up and subsidizing equipments that would be needed to facilitate the crafts of our event creators within our platform . We will setup challenges that will be geared towards supporting their setup goals.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

We allow Women to be part of our organization . Currently we get ladies involved in almost everything we do . From sports to hangouts to planning . We currently have a sports team that is a blend of both male and female . Our organization is gender friendly and we demonstrate it even in our company’s structure . We have a director who is a woman, she owns 20% of the company’s shares . Our business development manager is a woman. Other positions held by women ; Secretary , Digital analyst , Editor , public relations, Social media manager ,Content creator , accountant. Positions held by males ; Chief executive officer Sports director Graphics designer Project manager

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Connecting people using the sentiments of atrological similarities has a way of making the society safe as they tend to see that they’re divine connections. The concept fosters a healthy competition which in-turn drives need for a positive change and patriotism . People begin to see the need to live again , the ones in the slums see the effort the society puts in to rehabilitate them . With this we are certain that peace would ensue.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

we would be partnering with many agro companies to help educate our users on the need for planting in a bid to sustain our economy. For our economy to grow immensely , we have to eat what we grow. We will reflect this in our campaigns and influence birthmates/ celebrants to Tag on the our the go-planting initiatives . We believe that learning campaigns such as this within the platform will help a lot of young lads understand the need for this actions. To make it more interesting, we have to involve their influencers into taking relatable actions that can help drive their minds into it.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

This is an innovation that has to do with celebration of life . Issues concerning climate affects our existence , from air pollution to deforestation . We would organize campaigns during our festivals and amplify this initiatives on our app. Our goal would be to partner with as many climate advocates there are and create new ones in a bid to identify areas that can help our climate improve while discouraging wrong practices .

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Education as an integral aspect of our organization. We will incorporate these as contents users can brag about within our platform . There will be awareness and debate campaigns that would buttress on the importance of conserving life below water .

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

These initiatives would be integrated into our celebrations. A lot of people abuse the environment because of Ignorance . We will use our platform in pushing these narratives both in schools and out of schools. Users on our platform will have prompts on co-planting ideas as an initiatives they can embark on with their birth mates or other users within the platform .

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

With the overall aim of uniting the world and dephasing racism tribalism and religious rifts , we believe that our concepts will help people of differnt race religion and culture see that they are birth day relatives regardless of their earthly affiliations . This will inturn bring a sense of well being and peace to our society . We believe when people see these realities they’d be far poised to being patriotic.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We are key on partnering with different key companies within the tourism and hospitality sector , mobile communications, lounges, recreational centers , breweries , entertainment industries , agricultural , oil and gas industries in a bid to have the best mentors in the world inspire our users esp during our festival . We believe they’d help drive our initiative faster than we can imagine

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

We are innovating the way birthdays are celebrated and at the same time giving birthmates and opportunity to meet their birth relatives close to them. While this is totally unique , the geo algorithm concepts is carved out of the tinder app model that match makes people based on their behavioral and geographical preferences . We are innovating a product for the hospitality and tourism sector . And we believe in its uniqueness will take advantage of the social media experience in driving hospitality sanity and patriotism into our society . The integration of an entertainment service within would give sellers , vendors, music artist , lounges , hotels and tourism destinations an opportunity to market to celebrants . The sports concept - the concept of a premier league or an Olympic championship would be the closest to our idea , but in our case we are standing out because it’ll sports based on birthmonth one belongs to .

06.09 Competitive Analysis

All social media platforms and festivals around the world . What makes us stand out is the fact that we are dedicating our social space to birthday celebrants . Our strategy is a blend of an advance match making concept which is derive from tinder app, in our case it’ll be for birthday celebrations, celebration of life which is a niche for everyone who cares about the day there were born . Our wish list feature integrated to users profile will help match celebrants to those who are willing to pay for their wishlist . This is an app dedicated to celebration of life , something the average social media app lacks. This is a narrowed niche that in itself would take the world by storm . Our unique partnership with event creators and hospitality and tourism sector will drive traffic and awareness to our product and as well help us standout .

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes . Presently we partner with females who work in lounges within my area to engage them as our marketing partners for our project . We believe this partnership helps them learn more about marketing . And during our events we ensure we market their products and recommend them to our customers.