Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Adgenius Hub, a government-authorized digital marketing powerhouse in Nigeria, offers strategic campaigns and cutting-edge advertising services to boost brand visibility, drive traffic, and generate leads for sustainable growth.

01.01 Describe your startup in more detail

Adgenius Hub, a government-Authorized digital marketing powerhouse based in Nigeria, specializes in strategic campaigns and cutting-edge advertising services. Our tailored approach maximizes brand visibility, drives traffic, and ensures optimal lead generation to boost sustainable growth for specialized product brands and professional services firms. Operating at the intersection of innovation and expertise, we help our clients reach a wider audience, attract new prospects, and accelerate revenue growth. Fueled by a diverse team of professionals with extensive work experience, Adgenius Hub harnesses their distinctive skill sets and broad expertise cultivated through roles in advertising, graphic design, public relations, media, marketing, and corporate communications. This dynamic combination enables us to effectively address the requirements of discerning clients.

01.02 What is the main problem you are trying to solve?

Adgenius Hub is trying to solve the problem of helping specialized product brands and professional services firms reach a wider audience, attract new prospects, and accelerate revenue growth through strategic digital marketing campaigns and cutting-edge advertising services.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. *Increased Brand Visibility*: Adgenius Hub's strategic campaigns and cutting-edge advertising services help specialized product brands and professional services firms reach a wider audience, maximizing their online presence and visibility. 2. *Accelerated Revenue Growth*: By driving traffic and generating optimal leads, Adgenius Hub's services enable businesses to attract new prospects and accelerate revenue growth, leading to sustainable business success. 3. *Expert Solutions*: Adgenius Hub's diverse team of professionals with extensive experience in advertising, graphic design, public relations, media, marketing, and corporate communications provides businesses with effective solutions tailored to their specific needs, helping them address their unique marketing challenges.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Small business owners using physical Marketing

01.05 When was your company established?

2023-11-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I'm a Biochemistry Graduate from Ladoke Akintola University of Technology. I've also gained expertise in digital marketing, holding certifications as a Digital Marketing Associate (Facebook, 2023) and Digital Marketing Specialist (LinkedIn, 2020). Additionally, I've completed courses in Online Marketing Foundation, Leadership and Team Development, Business Advancement and Entrepreneurship, Open Source Leadership, Digital Marketing (Google, 2019), and Inbound Social Media Strategy (Hubspot, 2019). I've received a scholarship from KAP Film and Television Academy and the Mastercard Foundation Young Africa Works, and a Business Support grant from The Podium to Adgenius Hub.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://adgeniushub.com.ng/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

AdgeniusHub contributes to the No Poverty goal (SDG 1) by: 1. _Empowering small and medium-sized enterprises (SMEs)_: By providing digital marketing services, AdgeniusHub helps SMEs reach a wider audience, increase their online presence, and attract new customers, leading to increased revenue and economic growth. 2. _Creating job opportunities_: AdgeniusHub's services help businesses grow, leading to the creation of new job opportunities, reducing unemployment, and increasing economic stability for individuals and families. 3. _Promoting financial inclusion_: By helping businesses reach a wider audience, AdgeniusHub's services enable more people to access goods and services, promoting financial inclusion and reducing poverty. 4. _Supporting entrepreneurial development_: AdgeniusHub's services support entrepreneurs and start-ups, enabling them to develop and grow their businesses, creating new economic opportunities and reducing poverty.

02.02.01 My startup contributes to the Zero hunger goal

1 - Strongly Disagree

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Adgenius Hub contributes to Quality Education (SDG 4) through Adgenius hub Marketing Academy, its training anddevelopment arm, in the following ways: 1. *Digital Skills Training*: Adgenius Marketing Academy provides training and upskilling programs for individuals and businesses, enhancing their digital marketing skills and knowledge, and preparing them for the modern workforce. 2. *Capacity Building*: The academy builds capacity for entrepreneurs, SMEs, and professionals, enabling them to effectively utilize digital marketing tools and strategies, leading to improved business performance and economic growth. 3. *Access to Quality Education*: Adgenius Marketing Academy makes quality education accessible to a wider audience, including those in remote or underserved areas, through online courses and training programs. 4. *Industry-Relevant Curriculum*: The academy's curriculum is industry-relevant, ensuring that learners acquire practical skills and knowledge that meet the demands

02.05.01 My startup contributes to the Gender equality goal

2

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

3

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Promoting Transparency and Accountability_: Adgenius Hub's digital marketing services help businesses and organizations communicate their values and actions clearly, promoting transparency and accountability.

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

Marketing Agencies. What makes us standout is the fact that we are very affordable, we let people pay only for result gotten

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Through our Initiative called “Digital literacy” It enhances digital education for both Male and female under 18 children