Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Pill4rs is a Marketing Technology platform that helps marketing agencies and Creators streamline campaign management processes.

01.01 Describe your startup in more detail

Pill4rs Digital Company Limited have developed a robust platform that allows brands / marketing agencies and creators collaborate seamlessly. We have developed an MVP that helps brands ensure the right brand stories are told by the ideal creator-fit. Our algorithms analyze Creator niche, demographics, lifestyle, and engagement metrics for optimal alignment. Our platform provides cutting-edge analytics and reporting tools to ensure pre-set KPIs and OKRs that ensure campaign goals are actualized.

01.02 What is the main problem you are trying to solve?

Optimized and cohesive campaign management solutions. Hitherto, social media campaigns are nearly analog; agencies have to manually or depend on webscraping (very ineffective) tools to retrieve campaign data across each social media platform. Pill4rs solves this problem by providing them with a dashboard that allows brands to run and monitor their campaigns running simultaneously across multiple social media platforms in real time.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Brands can now monitor all their active social media campaigns across platforms from one single dashboard, and do so in real time. 2. Brands no longer have to deal with overbearing Creators as our solution also provides them with a Creator marketplace with filters to refine and ensure the right Brand-Creator fit as well giving KPIs. 3. Our solution helps to ensure that only the befitting brand stories are told by leveraging our smart content management software tools and professionals. 4. Our diverse Creator-base allows us to help Brands concentrate their campaigns in hard to reach regions.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our solution is tailored to help two user types: 1. Creators: we provide a marketplace, collaboration and earning opportunities to creators, influencers, and celebrities to help streamline brand-creator collaboration complexities. 2. Marketing and Growth Agencies: our platform serves brands and ensure they get all the resources they need for campaign management at their disposal.

01.05 When was your company established?

2023-11-28

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

6

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Olusegun (Founder): Senior level project manager with extensive experience in business management. 2. Jelil (Co-Founder): Digital marketing expert with over a decade experience across 14 Sub-Saharan African markets. 3. Moses (CTO): Senior fullstack software developer who led the engineering team to building the product. 4. Sinminsola (Product Manager): She's very experienced and heads of the product management team. 5. Ibrahim (Legal): He's a business lawyer and is responsible for ensuring compliance, resolution and contracts. 6. Ifeoluwa (Accountant): Top of his class in college, helps with financial modeling and Valuation and infrastructure.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

http://pill4rs.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Pill4rs serves as a marketplace for Creators to earn more from collaborating with local and foreign businesses.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

With the increased earning potential Pill4rs provides, creators are able to afford food security for themselves and immediate relatives.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

With the increased earning potential Pill4rs provides, creators are able to afford improved quality of life for themselves.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

By serving as a Creator marketplace potential Pill4rs ensure creators are selected based on efficiency and not gender differences.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

With the increased earning potential Pill4rs provides, creators are able to afford decent economic growth for themselves and immediate relatives.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Given our prelaunch marketing campaigns and growing waitlist, Pill4rs platform is fast proving to being a much needed innovation in the marketing technology industry.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Pill4rs is a technology and innovative product that offers marketing solutions that can be applied in every country globally.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

Pill4rs can be Leveraged by the Health Ministry of governments to actively engage in meaningful conversations around healthy eating on social media by using the right opinion influencers.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

Pill4rs can be Leveraged by the relevant parastatals of governments to actively engage in meaningful conversations around climate change on social media by using the right opinion influencers.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

Pill4rs can be Leveraged by the relevant parastatals of governments to actively engage in meaningful conversations around the ocean life on social media by using the right opinion influencers.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Pill4rs can be Leveraged by the relevant parastatals of governments to actively engage in meaningful conversations around life on land on social media by using the right opinion influencers.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Pill4rs can be Leveraged by the relevant parastatals of governments to actively engage in meaningful conversations around promoting peaceful and inclusive societies on social media by using the right opinion influencers.

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Hitherto, fetching analytics of social media campaigns takes a lot of time is done in analog fashion to ensure integrity of data. Pill4rs allows brands to have that data in a split second. Not only so, influencer campaigns are usually coordinated on the platforms that don't serve the specific purpose but Pill4rs changes the narrative.

06.09 Competitive Analysis

IndaHash and Aspire are the only two companies who possess tech similar to ours. Upon careful inspection, we've built on their flaws and have created better advanced technologies to enhance user experience and comfort.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I provide internship and mentorship to female undergraduates.