Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Creating a trustworthy and reliable platform for consumers to share their experiences and for businesses to build credibility through authentic feedback. With a Scam Search Encyclopaedia to identify scam business accounts by our team and users.

01.01 Describe your startup in more detail

CeeTrust is dedicated to building a secure and trustworthy online marketplace. Our platform enables vendors to gather verified reviews, consumers to rate products/services, and users to report fraudulent businesses. With a focus on transparency, we empower consumers to make informed purchasing decisions by offering a comprehensive list of trusted vendors, categorized by location, ratings, price, and more.

01.02 What is the main problem you are trying to solve?

CeeTrust aims to address the lack of trust, transparency, and reliability in the online marketplace. In an era where purchasing decisions are heavily influenced by online reviews, many businesses struggle to collect authentic feedback, resulting in a scarcity of credible reviews that accurately reflect their products or services. This lack of trust can deter potential customers and hinder business growth. Moreover, the rise of fake reviews and scam businesses makes it difficult for genuine businesses to stand out. Consumers also struggle to identify legitimate businesses due to the absence of a reliable verification platform, leaving them vulnerable to scams and financial losses. CeeTrust tackles these issues by offering a platform where businesses can gather genuine feedback, consumers can rate businesses, and users can report and discover scam businesses through our Scam Search Encyclopedia.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Enhanced Trust and Transparency: CeeTrust fosters credibility and visibility for businesses while empowering consumers to make confident purchasing decisions. This leads to increased sales and customer satisfaction by providing a transparent platform for transactions. 2. Informed Decision-Making: CeeTrust empowers consumers by offering vital information and real-life experiences through user feedback. Rather than relying solely on marketing, shoppers can make informed choices based on genuine reviews and recommendations, enhancing their overall shopping experience. 3. Fraud Protection: With a commitment to transparency, CeeTrust addresses reported cases of scams openly, providing a secure environment for online transactions. This instills confidence in the marketplace and encourages more people to engage in online commerce without fear of being deceived.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

CeeTrust is designed to serve the following primary beneficiaries: 1. Vendors and Businesses: CeeTrust helps vendors gather verified reviews, enhancing their credibility and visibility. By showcasing authentic feedback, businesses can attract more customers and boost sales. 2. Consumers and Shoppers: The platform empowers consumers to make informed purchasing decisions by providing access to genuine reviews, ratings, and reports on fraudulent activities. This transparency helps shoppers choose trustworthy vendors and products, ensuring a safer online shopping experience. 3. Community of Online Users: CeeTrust also serves the broader community of online users who contribute to the platform by rating products/services and reporting scams. This collective effort helps maintain a trustworthy and transparent online marketplace for everyone.

01.05 When was your company established?

2024-04-25

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Rita Chukwuka COO. With a degree in Banking and Finance and more than 5 years of front-line experience in Sales Management, Operations and Account Analysis, Rita is an expert at managing finances, nurturing and maintaining partnership, spearheading teams, building strong work ethics, strategizing, ensuring alignment and quality ,all aimed at boosting the day-to-day operations of the online market place. Collins Omoruyi. Product Manager. Collins is a seasoned Info-System specialist with experience in the Information System Solutions spanning over 5 years, developing and designing Software solutions for both public and private sectors. As a startup founder, he has worked as a business analyst, a product manager and a chief operating officer for 3 years and has several product-market fits to his credit. Collins brings a mix of technical know-how and strategic introspection to handle to technicalities of the online market place.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://instagram.com/ceetrustofficial https://facebook.com/ceetrustofficial #https://twitter.com/CEETRUSTECH

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We contributes to the UN's No Poverty goal by fostering economic growth and financial stability for both consumers and businesses. Here's how: Empowering Small and Medium Enterprises (SMEs): By providing a platform for SMEs to gather verified reviews and build credibility, CeeTrust helps these businesses attract more customers and increase sales. This, in turn, can lead to higher revenues and job creation, directly impacting poverty reduction by providing more employment opportunities and boosting local economies. CeeTrust protects consumers from financial losses due to scams and poor-quality products. This protection can help low-income consumers make safer and more informed purchasing decisions, preserving their limited financial resources and reducing the risk of falling into deeper poverty. By supporting SMEs and protecting consumers, CeeTrust plays a role in creating a more equitable and sustainable economic environment, which is essential for achieving the UN's No Poverty goal.

02.02.01 My startup contributes to the Zero hunger goal

6

02.02.02 Zero hunger - Justification for my startup

We contributes to the Zero Hunger goal of the UN in several meaningful ways: 1. Supporting Local and Sustainable Businesses: Provides a platform for small and medium enterprises (SMEs), including local farmers and food producers, to gain visibility and credibility. This support helps them reach a broader customer base, increase sales, and contribute to local economies. 2. Promoting Transparency and Ethical Practices: Vendors engaged in fair trade, organic farming, and environmentally friendly practices are more likely to receive positive reviews and gain consumer trust, ensuring more sustainable and equitable food production. 3. Facilitating Access to Reliable Food Sources: By enabling users to report fraudulent businesses, CeeTrust maintains the integrity of the food supply chain, ensuring access to safe and nutritious food. Overall, We fosters a transparent, ethical, and sustainable marketplace, supporting broader goals of food security and sustainability essential for 0 hunger goals

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

CeeTrust contributes to the Good Health and Well-Being Sustainable Development Goal by ensuring that consumers have to access reliable information about health-related products and services. By allowing users to rate and review products and services, we ensure that only trustworthy and high-quality options are available to our users. By reducing the risk of fraudulent health products and services, we help consumers make safer, more informed choices, ultimately promoting healthier lives and well-being.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

CeeTrust contributes to the Quality Education goal of the United Nations in several impactful ways: Promoting Consumer Literacy: By providing verified reviews and transparent information, CeeTrust educates consumers about making informed purchasing decisions. This fosters critical thinking and discernment, essential components of lifelong learning and informed citizenship. Encouraging Ethical Business Practices: By enabling users to report fraudulent businesses and share genuine experiences, CeeTrust promotes ethical business practices. Building a Knowledgeable Community: Through user feedback and community engagement, CeeTrust fosters a culture of sharing knowledge and experiences. This collective intelligence benefits all users by creating a repository of reliable information, thus contributing to a more informed and educated society.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

CeeTrust contributes to the Gender Equality Sustainable Development Goal by promoting a transparent and inclusive marketplace that empowers all users, including women and girls. Our platform ensures that businesses are rated and reviewed fairly regardless of gender, thereby providing equal opportunities for female entrepreneurs to succeed. By highlighting trustworthy vendors and products, we support women in making informed decisions and encourage female participation in the marketplace, promoting economic empowerment and gender equality.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

CeeTrust contributes to the UN's Affordable and Clean Energy goal in the following ways: Promoting Transparent Reviews for Clean Energy Products: By enabling consumers to rate and review clean energy products and services (like solar panels, energy-efficient appliances, and green technologies), CeeTrust helps build trust in these products. This transparency encourages more consumers to invest in sustainable energy solutions. Supporting Sustainable Businesses: CeeTrust provides a platform for vendors offering affordable and clean energy solutions to gain visibility and credibility. Small and medium enterprises (SMEs) specializing in renewable energy technologies can leverage verified reviews to attract more customers and scale their operations.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

CeeTrust contributes to the Decent Work and Economic Growth Sustainable Development Goal by promoting a transparent and trustworthy online marketplace that supports economic activity and employment. Our platform enables businesses to gain credibility through verified reviews and ratings, which helps them attract more customers and grow sustainably. By promoting fair and transparent business practices, we support inclusive economic growth and create opportunities for productive employment and decent work for all, enhancing the overall economic well-being of communities.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

CeeTrust contributes to the UN's Industry, Innovation, and Infrastructure goal in several impactful ways: Enhancing Industry Standards: By providing a platform for verified reviews and ratings, CeeTrust helps establish higher standards for product and service quality. This encourages businesses to improve their offerings to meet consumer expectations, fostering overall industry growth and development. Promoting Innovation: CeeTrust’s transparent review system and Scam Search Encyclopedia stimulate competition among businesses to innovate and differentiate themselves. The platform supports the digital infrastructure necessary for a secure online marketplace. Supporting Small and Medium Enterprises (SMEs): CeeTrust provides SMEs with the tools to gain credibility and visibility through genuine customer feedback. This levels the playing field, allowing smaller businesses to compete with larger enterprises, thereby promoting inclusive and sustainable industrialization.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

CeeTrust contributes to the Sustainable Cities and Communities Sustainable Development Goal by promoting transparency and trust within urban and human settlements. By providing a platform where businesses can gain visibility and credibility through verified reviews and ratings, we help create inclusive and safe environments for consumers. With a focus on trustworthy information, residents are empowered to make informed decisions about local businesses, promoting resilient and sustainable urban economies. Through these efforts, we support the development of inclusive communities and contribute to the overall sustainability of cities and human settlements.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

CeeTrust contributes to the Responsible Consumption and Production Sustainable Development Goal by promoting sustainable consumption and production patterns within the circular economy. Our platform encourages responsible purchasing decisions by providing users with verified reviews and ratings, guiding them towards sustainable products and services. By introducing businesses that prioritize eco-friendly practices and promote circularity, we support the shift towards more sustainable consumption habits. Additionally, by promoting transparency and trust, we incentivize businesses to adopt environmentally friendly production processes and reduce waste, greatly contributing to a more sustainable and circular economy.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

CeeTrust contributes to the Peace, Justice, and Strong Institutions Sustainable Development Goal by fostering transparency, accountability, and inclusivity within the marketplace. By providing a platform where businesses are held highly accountable through verified reviews and ratings, we promote fair and transparent practices. Our commitment to transparency and trust helps build stronger institutions by empowering consumers to make informed decisions and hold businesses accountable for their actions. Additionally, by promoting inclusivity and providing equal opportunities for businesses of all sizes and backgrounds, we contribute to the creation of peaceful and inclusive societies that support sustainable development.

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

CeeTrust contributes to the Partnerships for the Goal Sustainable Development Goal by encouraging collaboration and partnership within the sustainable development ecosystem. Our platform serves as a catalyst for meaningful partnerships between businesses, consumers, and other stakeholders committed to sustainable development. By providing a transparent and trustworthy marketplace, we simplify the exchange of ideas, resources, and best practices, thereby strengthening the means of implementation for sustainable development initiatives. Through our commitment to transparency, accountability, and inclusivity, we help revitalize the Global Partnership for Sustainable Development, driving collective action towards achieving the SDGs.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

2

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

1. Trustpilot 2. Review.io While these platforms has been around for a while and made their marks in the industry, CeeTrust aims to take it up a notch high. Trustpilot for example focuses on mainly established brands and businesses which makes it impossible for small businesses to be able to list their products/services on their platform. Their pricing plans isn't friendly for small businesses who barely make up to have of their basic plan in monthly revenue. So again, it's impossible for most small businesses to be a part of their platform. CeeTrust on the other hand is a home for SMEs irrespective of the niche. Our competitive pricing plans and most importantly our scam encyclopedia which allows users to seamlessly fish out scam businesses sets us apart from top competitors.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, as a woman in business, I am committed to promoting the role of female entrepreneurs within my community. My team and I have initiated several actions to support and empower women in business, including: *Hosting regular webinars focused on topics such as leadership, entrepreneurship, and overcoming challenges specific to female entrepreneurs. These webinars would feature successful female entrepreneurs who will share their experiences & insights. *Establishing a mentorship program that pairs aspiring female entrepreneurs with experienced mentors who provide guidance, advice, and support as they navigate their entrepreneurial journey. *Organizing networking events and meetups exclusively for female entrepreneurs, providing opportunities for connection, collaboration, and knowledge-sharing in a supportive environment. *Partnering with organizations that offer funding and resources specifically for women-led startups as well as providing access to educational materials