Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Prudence Basic Essentials offers a range of essential home products including liquid soaps, bleach, air fresheners, and toiletries. Our goal is to provide quality products for everyday use that enhance cleanliness and freshness in homes.

01.01 Describe your startup in more detail

Prudence Basic Essentials is a startup focused on producing and selling a range of essential household and personal care products. My product line includes liquid soaps, bleach, izal, air fresheners, and various toiletries. My liquid soaps are carefully formulated to effectively cleanse while being gentle on the skin. The bleach I offer is powerful yet safe for use around the house. Izal, a disinfectant popular for its germ-killing properties, is another key product in my lineup. Additionally, my air fresheners provide long-lasting scents to keep homes and spaces smelling fresh. In addition to these cleaning products, I also offer a variety of toiletries such as shampoos, body washes, and lotions to cater to my customers' personal care needs. At Prudence Basic Essentials, I prioritize quality and affordability to ensure that my customers receive products that are both effective and budget-friendly. My goal is to provide essential items that promote cleanliness, hygiene, etc.

01.02 What is the main problem you are trying to solve?

The main problem Prudence Basic Essentials aims to address is the need for high-quality and essential hygiene products for everyday use. By producing liquid soaps, bleach, izal, air fresheners, and offering various toiletries, my business seeks to provide customers with reliable and affordable solutions to maintain cleanliness and well-being. Through these products and services, Prudence Basic Essentials contributes to promoting better personal and environmental hygiene practices, ultimately enhancing the health and comfort of consumers in their daily lives.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The major benefits of using "Prudence Basic Essentials" include: 1. Affordability: My products are priced competitively to ensure that essential hygiene and personal care items are accessible to individuals from various socio-economic backgrounds. 2. Quality and Safety: I prioritize the quality and safety of my products, sourcing from reputable suppliers and ensuring that they meet stringent standards to guarantee effectiveness and user well-being. 3. Convenience: By offering a diverse range of products under one roof, my customers can conveniently find all their basic essentials in a single shopping destination, saving time and effort usually spent on searching for individual items across multiple stores.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Prudence Basic Essentials aims to serve a wide customer base seeking high-quality hygiene products. My target beneficiaries include: households (both urban and rural), small and medium sized businesses (restaurants, hotels, cleaning services), and institutional buyers (hospitals, schools, government facilities) looking for reliable liquid soaps, bleach, izal, air fresheners, and toiletries. I cater to individuals who prioritize cleanliness, health, and well-being in their daily lives. Whether it's families wanting safe cleaning solutions, offices requiring sanitized environments, or hotels and healthcare facilities maintaining hygiene standards, my range of products is designed to meet the diverse needs of my customers effectively and affordably.

01.05 When was your company established?

2023-11-08

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I don't have other owners presently, I'm the only owner of my business. It's not quite long I started my business.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/IJdsmartLady?mibextid=ZbWKwL

01.11 Which industry best describes your project?

Other: Health Care (Toiletries And Personal Care Products)

02.01.01 My startup contributes to the No poverty goal

6

02.01.02 No poverty - Justification for my startup

Answer: Agree Justification for my startup, Prudence Basic Essentials: My startup contributes to the No Poverty goal by providing employment opportunities and economic empowerment in local communities. By producing and selling essential household products like liquid soaps, bleach, izal, air fresheners, and toiletries, I offer affordable goods that improve hygiene standards. Through my business operations, I support sustainable livelihoods and help individuals generate income to lift themselves out of poverty. Additionally, by prioritizing fair wages and working conditions, I contribute to creating a more equitable and just society, furthering the UN's objective of ending poverty in all its forms everywhere.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

Answer: Somewhat Agree Prudence Basic Essentials contributes to the Zero Hunger goal by promoting hygiene and sanitation, which are essential for overall health and well-being. Access to clean products like liquid soaps, bleach, and air fresheners can help prevent diseases and improve quality of life, particularly in underprivileged communities. By providing these essential items, my startup indirectly supports better nutrition and health outcomes, contributing to a healthier population that is better equipped to combat hunger and food insecurity. Additionally, through the production and sales of various toiletries, Prudence Basic Essentials is also supporting sustainable agriculture by creating market opportunities for farmers producing raw materials used in these products. Overall, my startup's focus on hygiene and household essentials plays a significant role in addressing the multifaceted challenges related to achieving Zero Hunger.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

My startup "Prudence Basic Essentials" strongly aligns with SDG 3 - Good Health and Well-being by providing affordable personal care products to improve health outcomes. My mission focuses on offering essential items like soap and toothpaste to enhance hygiene, prevent diseases, and bridge gaps in access to health products. By promoting practices such as proper handwashing and menstrual hygiene management, my startup aims to reduce communicable diseases in vulnerable populations and improve child health through better nutritional outcomes. Additionally, access to these products will positively impact mental well-being, self-esteem, and social inclusion, especially for marginalized groups. Prudence Basic Essentials also emphasizes sustainable supply chains to support environmentally-friendly practices. Overall, my commitment to making basic necessities available and affordable contributes directly to the goals of SDG 3, fostering individual and community well-being.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

Prudence Basic Essentials contributes to the Quality education goal by promoting hygiene and health in educational institutions. By providing essential products like liquid soaps, bleach, izal, and air fresheners, I create a clean and safe environment for students and teachers, reducing the spread of diseases. Additionally, my sales of various toiletries support personal hygiene practices among students, fostering a culture of cleanliness and well-being that is crucial for effective learning. My commitment to ensuring a healthy and hygienic educational setting aligns with the principles of quality education and lifelong learning opportunities for all.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Prudence Basic Essentials is dedicated to promoting gender equality, specifically focusing on women's empowerment and addressing challenges in personal care and reproductive health. My approach aligns with SDG 5 by: 1. Designing inclusive products like sanitary pads and menstrual cups that are affordable and accessible. 2. Conducting targeted outreach for education on personal hygiene, menstrual health, and reproductive rights. 3. Supporting women's entrepreneurship through our distribution network. 4. Advocating for improved access to menstrual health products and fighting stigma. 5. Implementing gender-inclusive practices within my community. My commitment to gender equality extends to hiring, promotion, and leadership practices, fostering diversity and equity in the workplace. By integrating gender equality into all aspects of my operations, I believe I am driving sustainable development and inclusive growth.

02.06.01 My startup contributes to the Clean water and sanitation goal

6

02.06.02 Clean water and sanitation - Justification for my startup

Prudence Basic Essentials produces and sells household items like liquid soaps, bleach, izal, air fresheners, and toiletries to promote hygiene. These affordable products enable individuals to practice proper hygiene, access clean water through disinfection solutions, and contribute to a clean environment. While not focused on water infrastructure directly, these essentials enhance overall hygiene standards, empowering people to prioritize health. The company aims to expand its product range to support global clean water and sanitation initiatives. As a small enterprise, Prudence Basic Essentials believes its efforts play a crucial role in creating a healthier, cleaner world by providing essential tools for hygiene and sanitation.

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

Prudence Basic Essentials mainly sells household items like soaps and toiletries, not directly linked to Affordable and Clean Energy Goal. Being a small business, I lack energy-intensive processes to offer sustainable energy solutions. However, I value the goal’s significance in providing clean energy access for economic and environmental benefits. While currently focused on hygiene products, I aim to potentially integrate renewable energy like solar power in the future or partner for clean energy initiatives. Even though my business doesn't impact this goal now, I stay updated on eco-friendly practices and seek ways for Prudence Basic Essentials to contribute to this vital global objective over time.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Prudence Basic Essentials, my startup, contributes to the Decent Work and Economic Growth goal by providing stable jobs with fair wages and safe conditions. I prioritize professional development, enhancing workers' quality of life. My products like soaps and toiletries promote hygiene and public health, enabling people to engage in economic activities effectively. My sustainable business model focuses on efficiency and expansion, driving local economic growth by creating more jobs and income opportunities. I strive to make a positive impact through entrepreneurship by fostering decent employment practices, offering essential products for economic participation, and ensuring sustainable business growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Prudence Basic Essentials focuses on supplying essential household products like liquid soaps and air fresheners to support sustainable communities. My mission is to ensure affordable access to these items, promoting better sanitation and hygiene practices. I employ a local production approach, creating economic opportunities within the community. While I may not lead in high-tech innovations, I am dedicated to enhancing my processes and offerings by using sustainable materials and optimizing my supply chain. My aim is to operate responsibly and foster a resilient and inclusive industrial environment through local innovation. I strive to be a responsible enterprise that indirectly contributes to Industry, Innovation, and Infrastructure goals by prioritizing sustainability, economic empowerment, and local innovation. My vision is to nurture communities and create an environment that stimulates creativity and progress.

02.10.01 My startup contributes to the Reduced inequalities goal

6

02.10.02 Reduced inequalities - Justification for my startup

Prudence Basic Essentials is dedicated to the Reduced Inequalities goal by making essential products more affordable and accessible. I offer competitive prices on items like liquid soaps, bleach, and toiletries to help low-income families bridge financial gaps. By sourcing locally, I support my community's economy, creating job opportunities and fostering skill development. My discount program benefits vulnerable groups, ensuring they can afford necessary products. Through education and outreach, I promote hygiene awareness, empowering marginalized communities. Prudence Basic Essentials is committed to fostering a fairer society where everyone can enjoy a dignified life.

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

Prudence Basic Essentials focuses on supporting Sustainable Cities and Communities through accessible hygiene products. I collaborate with local authorities to boost public health and environmental well-being. My aim is to provide essential items like soaps and bleach at reduced rates, particularly for those in low-income households. I prioritize sustainability through the use of eco-friendly materials and energy-efficient equipment. By setting an example, I hope to inspire others to adopt similar practices. Engaging in urban greening, waste management, and infrastructure projects, I strive to foster resilient communities. My vision is to cultivate inclusive, safe, and sustainable urban environments that enrich the lives of all residents.

02.12.01 My startup contributes to the Responsible consumption and production goal

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02.12.02 Responsible consumption and production - Justification for my startup

Prudence Basic Essentials is dedicated to promoting responsible consumption and production practices for a sustainable economy. I focus on using renewable and biodegradable materials, investing in energy-efficient technologies, managing waste effectively, and encouraging product reuse. My commitment extends to collaborating with suppliers who share my values and engaging with the community through educational initiatives and clean-up events. By integrating sustainability into my operations and fostering awareness, I strive to contribute to a more eco-friendly society.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

As Prudence Basic Essentials, my startup contributes significantly to the Climate action goal by emphasizing eco-friendly practices in my production processes. I prioritize using sustainable ingredients, reducing waste through efficient packaging, and minimizing my carbon footprint in all aspects of my operations. My liquid soaps, bleach, izal, air fresheners, and toiletries are carefully crafted to be environmentally conscious, promoting a healthier planet for future generations. By choosing to source responsibly, minimize energy consumption, and advocate for green initiatives, I strive to set a positive example within the industry. My commitment to sustainability not only benefits the environment but also resonates with customers who value ethical and eco-conscious products. Through these efforts, I aim to make a tangible impact on combating climate change and inspire others to follow suit in creating a more sustainable world.

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

As a household and personal care products manufacturer, Prudence Basic Essentials' operations don't directly impact marine life. My focus is on items like liquid soaps and toiletries, not marine resource extraction. However, I'm aware that my chemicals and packaging could indirectly affect aquatic environments if not managed properly. To address this, I choose eco-friendly ingredients, prioritize biodegradability, and research sustainable formulations. I've also upgraded waste management to prevent product release into water bodies. While my direct impact on marine conservation is limited, I'm dedicated to lessening any negative effects on aquatic ecosystems. I'll keep improving my environmental efforts and supporting broader initiatives for ocean protection.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Prudence Basic Essentials aims to contribute to the protection of terrestrial ecosystems by using sustainable raw materials and eco-friendly ingredients in our household and personal care products. My focus is on plant-based, biodegradable, and non-toxic substances to minimize negative impacts on soil, vegetation, and wildlife. For instance, I utilize natural ingredients in my products instead of synthetic chemicals to reduce environmental harm. I also prioritize sustainable packaging options to minimize waste. While my primary focus is not directly managing forests or preventing land degradation, I acknowledge these critical issues and support broader initiatives to safeguard terrestrial ecosystems. I encourage my customers to adopt sustainable practices to help reduce environmental impact. Though my direct influence may be limited, I am dedicated to enhancing our environmental efforts and contributing to the responsible management of terrestrial resources as much as possible.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

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02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Prudence Basic Essentials promotes peace, justice, and strong institutions. Focused on household and personal care products, my business upholds ethical practices and responsible citizenship with integrity, transparency, and respect for human rights. Supporting social initiatives and empowering marginalized groups through collaboration with local NGOs, I advocate for gender equality and human rights. Internally, my company prioritizes employees' well-being by ensuring a discrimination-free work environment. Committed to ethical standards and positive social impact, Prudence Basic Essentials contributes to the broader goal of achieving Sustainable Development Goals through its operations.

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

Prudence Basic Essentials values partnerships to achieve Sustainable Development Goals. While focusing on household and personal care products, we collaborate with suppliers and distributors who share our sustainability goals. Our relationships build an environmentally friendly and socially responsible supply chain. We also work with non-profits and community groups for initiatives promoting sustainable development. Engaging in industry forums and sustainability networks helps us stay updated on trends and regulations. Despite our smaller size, we strive to contribute to global sustainable development through strategic collaborations and shared values, aiming for a more equitable and inclusive world.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

My startup "Prudence Basic Essentials" aims to revolutionize the personal care and hygiene industry by offering a unique range of eco-friendly and biodegradable products. My focus on sustainability sets me apart from traditional brands, catering to the increasing demand for environmentally conscious goods. By creating innovative formulas and packaging designs that minimize environmental impact, I address a need not fully met by existing products in the market. My commitment to quality, affordability, and social responsibility distinguishes me in an industry where such values are becoming increasingly important to consumers. Prudence Basic Essentials strives to bring a fresh perspective to everyday essentials, making self-care both luxurious and sustainable.

06.09 Competitive Analysis

I stand out from my competitors, "Eve's Toiletries" and Destiny Supermarket, by leveraging AI and machine learning for personalized recommendations and efficient service. Unlike them, I use data analysis to understand each customer's preferences and behaviors, providing tailored suggestions and promotions that cater to their unique needs. This approach not only enhances the shopping experience but also boosts loyalty. Moreover, I focus on convenience and efficiency with features like automated checkouts, real-time inventory updates, and predictive maintenance, ensuring a smooth shopping experience. By using technology to streamline operations and prioritize customer satisfaction, I distinguish myself in the market. In essence, my edge lies in combining advanced technology with a customer-centered strategy to deliver a top-notch shopping experience that caters to each individual's preferences.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Certainly! In my community of Owalla Uratta Owerri North LGA of Imo State, Nigeria, I run a company called "Prudence Basic Essentials" where I teach women how to create useful products like liquid soaps, bleach, izal, and air fresheners at no cost. My goal is for these women to leverage the skills they acquire from my company to generate income, address their families' needs, and fulfill personal aspirations. It brings me joy to empower individuals within my community through education and practical training, enabling them to improve their lives and contribute positively to their households and society as a whole.