Nigeria - Startup under 3 years old

Describe your project or startup in a few words

My project involves raising domestic birds such as chickens, ducks, and turkeys for meat or egg production. It includes planning for housing, feeding, health care, and marketing, aiming to produce high-quality poultry products efficiently and sustainably.

01.01 Describe your startup in more detail

Lead Way Family Poultry was founded in September 2021 in Bauchi, Nigeria, to support efforts of individuals and families to feed themselves and in that way build healthier communities. Lead Way provides fresh broiler chickens and eggs, goats, cattle, and sheep. We focus on quality and affordability with an aim to help the world eat healthy meats. We sell all types of chickens, form just hatched through 14 weeks, as well as processed chicken, chicken feed, medicines, and waste for manure for farm use.

01.02 What is the main problem you are trying to solve?

My project primarily aims to address the demand for affordable, nutritious protein sources in the form of meat and eggs. It seeks to provide food security and meet dietary needs for growing populations. Additionally, my project addresses economic challenges by creating employment opportunities and generating income for farmers. It also tackles issues related to resource efficiency, as poultry has a relatively low feed-to-meat conversion ratio compared to other livestock. By optimizing production processes, poultry farming can contribute to sustainable agriculture and rural development.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

(1) Nutritional Values: our start up products such as meat and eggs are rich sources of high-quality protein, essential vitamins, and minerals, contributing to a balanced and healthy diet. (2) Economic Opportunities: our products creates jobs and income opportunities for farmers, workers, and businesses involved in the supply chain, fostering economic growth and development in rural areas. (3) Sustainable Resource use; our startup products is relatively efficient in terms of feed-to-meat conversion, requiring less feed and water compared to other livestock, thus promoting sustainable agricultural practices and reducing environmental impact.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Lead Way Family Poultry was founded in September 2021 in Bauchi, Nigeria, to support the efforts of individuals and families to feed themselves and in that way build healthier communities. Lead Way provides fresh broiler chickens and eggs, goats, cattle, and sheep. We focus on quality and affordability with an aim to help the world eat healthy meats. We sell all types of chickens, form just hatched through 14 weeks, as well as processed chicken, chicken feed, medicines, and waste for manure for farm use.

01.05 When was your company established?

2021-10-14

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Name: Aisha Aliyu Baba Gender: Female Age: 35 years Higher level of education: Diploma in Social Development Experiences: 10years experience on livestock farming

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.facebook.com/leadwayfamilypoultry, https://www.instagram.com/leadwayfamilypoultry, https://www.twitter.com/leadwaypoultry, https://www.tiktok.com/leadwayfamilypoultry1, https://www.youtube.com/Leadwayfamilypoultry1

01.11 Which industry best describes your project?

l) Farming

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

It creates employment and income opportunities, particularly for small-scale farmers and rural communities, helping to alleviate poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

It provides a reliable source of affordable, high-quality nutrients such as proteins and carbohydrates through meat, eggs, and other types of food (rice, Maize, beans etc enhancing food security and nutrition for growing populations.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

It gives access to nutritious poultry products improves dietary intake and overall health, reducing malnutrition and related health issues.

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

Our projects often involves women, empowering them economically and socially by providing income and improving their status within households and communities.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

1 - Strongly Disagree

02.08.02 Decent work and economic growth - Justification for my startup

Our project stimulates economic activity through job creation, market expansion, and contributions to GDP, fostering economic development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

1 - Strongly Disagree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Urban and peri-urban can enhance local food production, reducing the need for long-distance food transport and supporting local economies.

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Our products has a lower environmental footprint compared to other livestock sectors, with efficient feed conversion and lower greenhouse gas emissions, contributing to climate mitigation efforts.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

3

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

2

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

06.09 Competitive Analysis

Most of our competitors are local poultry farms within Bauchi metropolis, including: (1) Bauchi Agro-Allied Poultry: Specializes in broiler production and supplies fresh chicken to local retailers and restaurants. (2) Adamu Poultry and Hatchery: Offers a wide range of poultry products including day-old chicks, broilers, and layers. (3) Wikki Poultry Farm: A regional competitor with a larger scale of operations. Supplies eggs and chicken meat to various parts of Bauchi State and neighboring regions. (4) Yankari Poultry Enterprises: A mid-sized poultry farm that serves both local and regional markets.Focuses on both broilers and egg production.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I used to give job opportunities to female from my company, example I have 5 sfaff in my company 3 are female.