Nigeria - Startup under 3 years old

Describe your project or startup in a few words

The Lagos Grill project is a Nigerian themed barbecue and street food restaurant targeted at order and delivery of Nigerian street foods in a tray, hygienically prepared and attractively packaged in a variety of platter to events, offices and households.

01.01 Describe your startup in more detail

There are popular street food in Nigeria such as “Barbecue and boli (grilled plantain), Dundu (Fried yam/potato), Akara (fried beans)”. This food often times are prepared on the roadside without proper hygiene and may not be in line with health standards, which maybe difficult for a large number of people to want to eat it or uncomfortable to access. The purpose with Lagos Grill is to provide this dish in the finest of servings on a tray platter, finely packaged and sealed. The tray platter will be delivered to anyone who like to order at a time, just like what we have with pizzas or you can come into a proper local grill restaurant (sit in) which is more convenient and comfortable than on the gutter side road like we have in operation.

01.02 What is the main problem you are trying to solve?

I was surfing through the internet one day when I saw a post from someone bemoaning about buying boli and groundnuts on the roadside but always love to eat the food, and that post garnered some reactions from a lot of people. Hence, it became increasingly apparent that a lot of people will like to have a taste of the popular street food but would feel uncomfortable to be by the unhygienic street or junction where the vendor sits. Then I thought to myself to make a delivery service system for these street foods. I did my research and developed a recipe for an hot sauce and a pepper level standard for a barbecue meal targeted at Lagos people and made a product called “Lagos Grill Platter”. We started with marketing it on social media particularly X and Instagram, you can easily hit our DM to place an order and get it to your doorstep. The project is set out to solving the problem of unhygienic street foods and preservation safety.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Food is a necessity, all humans must consume to stay alive and with varieties of food to choose from, the better for the body, health and environmental protection. This products are locally sourced and grown and the availability encourages local farmers and the production of this products into “Lagos Grill” can also effect the tourism industry through tourists attraction to the food packaging and the craving to taste what a local diet taste like. This will create job opportunities and help reduce poverty in the region of its establishment, local food is not predominant to any area every community has its own and having your local food in your area is a big flex so with multiple outlets in multiple locations means multiple jobs for multiple people.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Since this is a restaurant dealing with local food, the targeted beneficiary is everyone but the most important target will be people in the corporate sector, middle class, tourists and the elite. Everyone who’s local and would like to eat what is great.

01.05 When was your company established?

2022-12-15

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

I am the only owner, I am a chef and a broadcaster. I started this project in the later part of 2022 with marketing online through social media platforms like google, instagram and X and within that time and now I can proudly say we have sold over 5k platters and grown to over 10k followers across medium.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://twitter.com/LagosGrill

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

This project strongly supports the no poverty goal because this will create a number of new roles and opportunities for men and women and also will be motivated to feed the communities through social cooperation.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

This project is poised towards promoting and protecting our local food economy, from the sourcing of the products to the production of healthy foods, it is all inline with zero hunger measures because this are affordable products.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

This is a major one why this project is an important one, because the preparation of the normal street food can contribute to bad health, that is why this initiative is intended towards sustaining healthy food for people’s wellbeing.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

The process of preparation, packaging and distribution is a quality form of education and a source of lifelong learning experience for everyone involved in the development process.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

This is a restaurant, it is an inclusive place, all gender equality goal is a must because, cooking in itself is a gender equality goal because most believe it to be a woman’s job but here I am all can be involve in the preparation of the meal process.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

This will be achieved through proper running of water supply and disposal systems in and out of every outlets where preparations are made.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Affordability is a key factor in the creation of this project, local farm products are majorly in use, sweet potatoes, yam, plantain etc this product are a natural and will be grilled and through conserved coals and minimal smoke ensuring through a direct chimney.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Cooking or grilling as the case maybe is a decent job, all preparation of cooking must be decent and clean. In other to enable this effect, the use of gloves, kitchen caps and aprons are encouraged. Through the purchase and sale, employees and customers satisfaction, preservation and food security, all of these ensures and factors that this project uses to improve and enhance economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

It can be stated that not a lot of companies offer this service to the people, it is another part of the ocean to fish from which will in turn enable infrastructure through integration of multiple outlets or storefronts in the country and outside of it.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

In developing countries like Nigeria, some foreign food producers have taken over the market, children are more conversant with pizzas and cakes at hangouts or events because of the inaccessibility attached to our own local food. The repackaging of these foods reduces inequality that comes with the shortage of healthy foods.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Let’s use an instance of like how KFC (Kentucky Fried Chicken) can make its way across ocean to Nigeria, sustaining its reputation and building on another community in African markets. Lagos Grill Platters has the same motive to sustain the food culture of a country and community.

02.12.01 My startup contributes to the Responsible consumption and production goal

6

02.12.02 Responsible consumption and production - Justification for my startup

The consumption of our products are not injurious to the health but customers are advised on the healthy lifestyle and benefits of eating healthy and healthy production is major space to the creation of this start up as stated in the purpose.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

6

02.17.02 Partnerships for the goal - Justification for my startup

This startup is a sustainable business model for growth because it is a common necessity in food, production and manufacturing of this product entirely encourage all participants for sustainable goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

3

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Lagos Grill is an idea of a new way to make an old dish get on the tables of customers. This idea is an answer to a demand which is not met by a lot of people, this is a means to reduce the discomfort that comes with the distribution of grilled and fried foods. Which is different from the normal diet we have in most restaurants.

06.09 Competitive Analysis

The main potential competitors are baking business involved in cakes and flour production, pizza production, fast food restaurants, bar and lounge. What makes us different from all of this business is the unique nature of the meal we serve, which is a total deviation from the typical meal served at restaurants or events and the finely crafted flavors, and also the delicate packaging that appeal to the local masses.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?