Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Flavor Harmony Mix aims to create a unique blend of spices that combines traditional flavors with nutritional benefits. This mix includes a carefully balanced combination of spices - locust beans and mushroom to enhance both taste and health in culinary.

01.01 Describe your startup in more detail

TruORGANIC is dedicated to improving community livelihoods by providing resources for social and economic development. We focus on building the resilience of smallholder farmers through adaptation to global agricultural methodologies and promoting food security through sustainable practices. By leveraging technology-enabled solutions, TruORGANIC aims to support smallholder farmers and SMEs, enhancing productivity and ensuring safer food systems. Our initiatives align with global standards for health, environmental sustainability, and economic growth, ensuring that our impact is both broad and deep across the agricultural value chain. Additionally, we address the impact of climate change on agricultural productivity and food systems, improve feeding practices, and tackle the societal economic disempowerment of girls, women, and children.

01.02 What is the main problem you are trying to solve?

TruORGANIC's Flavor Harmony Mix: Nutrient Spice Symphony addresses the twin problems of poor nutritional diversity and low agricultural productivity in developing regions. Many smallholder farmers struggle with inadequate crop yields and limited access to nutrient-rich food options, contributing to malnutrition and economic instability. By introducing a spice blend that combines locally sourced, nutrient-dense ingredients such as mushrooms, locust beans, ginger, turmeric, garlic, and onions, this initiative aims to enhance the dietary intake of essential nutrients while promoting sustainable farming practices. This solution not only improves food security but also empowers local farmers, particularly women and youth, by providing new market opportunities and fostering economic resilience in the face of climate change.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Enhanced Nutritional Intake: The Flavor Harmony Mix combines nutrient-dense ingredients like turmeric, garlic, ginger, and locust beans, which offer essential vitamins, minerals, and antioxidants that boost immunity and overall health. Improved Food Security and Economic Stability: By sourcing ingredients from local smallholder farmers, the product supports sustainable agricultural practices and provides economic opportunities, particularly for women and youth, enhancing food security and community resilience. Culinary Versatility and Flavor Enhancement: This spice blend enhances the taste and aroma of various dishes, making meals more enjoyable while promoting healthier eating habits by reducing the need for excessive salt and sugar

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The Flavor Harmony Mix: Nutrient Spice Symphony is aimed at serving smallholder farmers, SMEs, and vulnerable community members, particularly women and youth, in developing regions. These groups often face challenges such as low agricultural productivity, food insecurity, and economic instability due to outdated farming practices and climate change impacts. The product supports these beneficiaries by promoting sustainable agricultural practices, enhancing nutritional intake, and providing economic opportunities through local sourcing and production, thereby improving food security and fostering socio-economic empowerment

01.05 When was your company established?

2023-12-07

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

7

01.08 Among the other owners, how many are female?

3

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The ownership team of our startup is composed of diverse and highly skilled professionals: Product Manager: Skilled in product development and market strategy, experienced in managing cross-functional teams to deliver high-quality products. Product Designer: Expertise in user experience (UX) and user interface (UI) design, focused on creating intuitive and engaging product interfaces. Software Developer: Proficient in various programming languages and software development methodologies, experienced in building robust and scalable applications. Data Analyst: Specializes in data interpretation and analysis, providing valuable insights to drive business decisions. Agricultural Scientist: Focuses on sustainable farming practices and agricultural innovation to improve crop yield and quality. Mass Communicator: Experienced in strategic communication, public relations, and media outreach to effectively promote and disseminate information. Healthcare Professional: Expertise in healthcare

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://twitter.com/truorganicafric

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

TruORGANIC's Flavor Harmony Mix: Nutrient Spice Symphony contributes significantly to various Sustainable Development Goals (SDGs): No Poverty: By promoting sustainable agriculture and enhancing productivity among smallholder farmers, TruORGANIC empowers communities economically, thereby reducing poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Zero Hunger: Through nutritious, locally sourced ingredients and promoting food security, TruORGANIC helps combat hunger and malnutrition.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Good Health and Well-being: The mix incorporates health-enhancing spices like turmeric and garlic, offering health benefits and contributing to overall well-being.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Decent Work and Economic Growth: TruORGANIC supports decent work by collaborating with local farmers and promoting fair trade practices. This fosters economic growth within rural communities.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

TruORGANIC contributes to the Responsible Consumption and Production goal (SDG 12) in several ways: Sustainable Sourcing: We source all our ingredients from certified organic farms that use environmentally friendly farming practices, ensuring minimal ecological impact and promoting biodiversity. Eco-Friendly Packaging: Our products are packaged in biodegradable and recyclable materials, reducing waste and environmental pollution. Consumer Education: We engage in awareness campaigns and workshops to educate consumers on the benefits of organic products and sustainable living practices, encouraging responsible consumption habits. Efficient Production: Our production processes are designed to minimize resource use and waste, aligning with the principles of doing more and better with less

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

I strongly agree that TruORGANIC makes a significant positive impact on economic value, societal value, and environmental value. Our startup promotes economic growth by creating job opportunities and supporting local economies through the sustainable sourcing of ingredients. Societally, we address food security and improve nutrition by providing nutrient-rich spices that support health and well-being. Environmentally, our practices emphasize sustainable agriculture and eco-friendly production methods, reducing our environmental footprint and promoting biodiversity. This holistic approach ensures that we contribute meaningfully to multiple dimensions of sustainability, aligning with the broader goals of poverty alleviation, zero hunger, good health, and economic growth.

06.09 Competitive Analysis

TruORGANIC's Flavor Harmony Mix: Nutrient Spice Symphony faces competition from several established brands in the organic and health-focused spice market, including kNORR, mAGGY, rOYCO, ETC. What sets us apart is our unique blend that combines the health benefits of ginger, turmeric, garlic, onion, mushroom, and locust bean, creating a nutrient-dense and flavorful product. Our commitment to sustainable sourcing and eco-friendly packaging aligns with growing consumer demand for environmentally responsible products. Our focus on local ingredient sourcing also supports regional economies and promotes community growth, differentiating us from larger competitors that may rely on more extensive, less sustainable supply chains.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am actively promoting the role of female entrepreneurs within my community through various initiatives: Entrepreneurial Workshops: I organize workshops that provide training on business skills, financial management, and sustainable practices tailored for women entrepreneurs. Mentorship Programs: I facilitate mentorship programs where experienced female entrepreneurs guide and support aspiring women business owners, sharing their experiences and providing valuable insights. Networking Events: I host networking events that bring together female entrepreneurs, potential investors, and community leaders to create opportunities for collaboration and business growth. Awareness Campaigns: I run campaigns to raise awareness about the importance of women in entrepreneurship and highlight their successes and contributions to the local economy. I am an executive and active member of the Global Shapers Ilorin Hub, Sustainability Youth, Kwara Impact Group, among different communities