Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Oxtra - We are a technology-driven company dedicated to advancing sustainability e-transportation solutions in Africa.

01.01 Describe your startup in more detail

Oxtra is a technology-driven company revolutionizing transportation for commuters in urban and peri-urban areas. We focus on adopting electric and compressed natural gas (CNG) vehicles, reducing carbon emissions and promoting eco-friendly travel. Target Audience: - Commuters in urban and peri-urban areas - Working professionals and students - Environmentally conscious individuals - Tech-savvy individuals seeking convenient and efficient transportation solutions Market Opportunity: - 70% of Nigeria's population lives in urban and peri-urban areas, with a growing demand for efficient transportation solutions. - The global EV market is projected to grow to $802.81 billion by 2027, and Nigeria's EV market could grow to $1 billion by 2030. Products and Services: - Car Rental - Ride Hailing - Carpooling Team: - 13 team members, including 4 founders (3 males and 1 female) and 9 team members.

01.02 What is the main problem you are trying to solve?

Oxtra aims to solve the problem of inefficient, unsustainable, and polluting transportation in urban and peri-urban Africa, by providing eco-friendly, integrated, and tech-enabled mobility solutions that reduce carbon emissions and promote environmentally friendly travel.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Oxtra's product/service offers: - Reduced carbon emissions and environmentally friendly travel - Efficient and integrated mobility solutions combining different transportation modes - Convenient, tech-enabled, and cost-effective transportation options for commuters in urban and peri-urban areas.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Oxtra's product/service is aimed at serving: - Commuters in urban and peri-urban areas, including working professionals, students, and environmentally conscious individuals - Businesses seeking sustainable and efficient transportation solutions for their employees and operations Our targeted beneficiaries are individuals and businesses seeking efficient, sustainable, and cost-effective transportation solutions that reduce carbon emissions and promote environmentally friendly travel.

01.05 When was your company established?

2023-02-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

4

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Ndukwu Obinna (Co-founder and Chief Executive Officer): 10+ years of sales, brand, business development and marketing strategist with both indigenous and international background and leadership and entrepreneurial experience. Umoru Samuel (Co-founder and Chief Product Officer, Head of Research Development): 5+ years designing digital solutions that solve meaningful problems. Ahon Success (Co-founder and Chief Technology Officer): Experienced software engineer with over 7+years of expertise in developing innovative tech solutions.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.oxtra.africa

01.11 Which industry best describes your project?

c) Industry (equipment, commercial, logistical and professional services, transport)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Our startup reduces transportation costs, making it easier for people to access employment and education opportunities, thereby helping to alleviate poverty.

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

We somewhat agree that our startup contributes to the Zero Hunger goal (SDG 2). While our primary focus is on sustainable transportation solutions, our rental service may be used by individuals or organizations in the agricultural sector, potentially improving efficiency, reducing costs, and increasing access to markets. This could indirectly contribute to food security and sustainable agriculture, aligning with the Zero Hunger goal. However, our impact would depend on specific use cases and partnerships we develop in the agricultural sector.

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Our startup promotes Good Health and Well-being by reducing air pollution through sustainable transportation solutions, improving air quality, and minimizing the negative impacts of transportation on mental health. By providing efficient and reliable transportation options, we also enable people to access healthcare services and facilities more easily, contributing to better health outcomes. Additionally, our platform encourages active transportation modes like carpooling and ride-sharing, promoting physical activity and social connections, which are essential for overall well-being.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

Our startup contributes to Quality Education by providing reliable and affordable transportation solutions for students, teachers, and staff, ensuring access to education for all. By reducing transportation costs and increasing mobility, we enable students to reach schools and educational resources more easily, promoting equal access to quality education. Additionally, our platform can facilitate transportation for extracurricular activities, field trips, and community engagement, enriching the overall educational experience.

02.05.01 My startup contributes to the Gender equality goal

6

02.05.02 Gender equality - Justification for my startup

Our startup embraces Gender Equality with a diverse team that includes women in key leadership and strategic roles. Our founding team has a female member, and our marketing and communications department is significantly influenced by another female team member. We foster an inclusive culture, ensuring equal opportunities, pay, and voice for all team members, regardless of gender. By promoting gender balance in our leadership and operations, we contribute to breaking gender stereotypes and biases, aligning with the Gender Equality goal.

02.06.01 My startup contributes to the Clean water and sanitation goal

5

02.06.02 Clean water and sanitation - Justification for my startup

Our startup contributes to Clean Water and Sanitation by reducing carbon emissions and footprint through sustainable transportation solutions. By decreasing air pollution and greenhouse gas emissions, we help protect water resources and sanitation infrastructure from the impacts of climate change, ensuring more resilient and sustainable water management systems.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Our startup strongly aligns with Affordable and Clean Energy, as we promote sustainable transportation solutions that reduce dependence on fossil fuels and decrease greenhouse gas emissions. By encouraging the adoption of electric and hybrid vehicles, we contribute to a cleaner energy mix and decreased air pollution, making energy more affordable and sustainable for all. Our platform also optimizes energy consumption, reducing waste and promoting efficient energy use, further supporting this goal.

02.08.01 My startup contributes to the Decent work and economic growth

5

02.08.02 Decent work and economic growth - Justification for my startup

Our startup agrees with Decent Work and Economic Growth by providing access to reliable transportation, enabling people to commute to work, and stimulating local economies through our car rental and carpooling services. By reducing transportation costs and increasing access to markets, we contribute to economic growth and development. Our platform also creates job opportunities in the transportation sector, supporting decent work and economic prosperity.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our startup strongly agrees with Industry, Innovation, and Infrastructure by developing a cutting-edge transportation platform that promotes sustainable infrastructure and innovative mobility solutions. Our carpooling and car hailing services reduce the number of vehicles on the road, decreasing congestion and emissions. By leveraging technology and data analytics, we optimize routes and improve transportation efficiency, supporting industrial development and sustainable infrastructure growth.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Our startup agrees with Reduced Inequalities by providing accessible and affordable transportation solutions, bridging the mobility gap for underserved communities and individuals. Our platform offers equal access to transportation opportunities, regardless of gender, age, or socio-economic status. By connecting people to employment, education, and healthcare, we promote social inclusion and reduce inequalities in access to essential services.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Our startup agrees with Responsible Consumption and Production by promoting sustainable transportation solutions that reduce waste and emissions. Our carpooling and car-hailing services optimize routes and reduce the number of vehicles on the road, decreasing fuel consumption and associated emissions. Additionally, our car rental services offer eco-friendly options like electric and CNG vehicles, encouraging responsible consumption and production patterns. By leveraging technology and data analytics, we minimize energy waste and support sustainable urban development.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Our startup strongly agrees with Climate Action by developing a transportation platform that reduces greenhouse gas emissions and supports sustainable mobility. Our carpooling and car-hailing services decrease the number of vehicles on the road, resulting in lower emissions and air pollution. Additionally, our car rental services offer electric and CNG vehicles, promoting cleaner energy alternatives and reducing dependence on fossil fuels. By encouraging shared transportation and sustainable vehicle options, we contribute to global efforts to combat climate change and mitigate its impacts.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

While our startup's primary focus is not directly related to ocean conservation, we somewhat agree with Life Below Water as our transportation platform can indirectly contribute to reducing marine pollution. By promoting sustainable transportation options and reducing the number of vehicles on the road, we can decrease the amount of oil and chemical runoff that enters waterways and harms marine ecosystems. Additionally, our platform's data analytics and education features can raise awareness about the impact of human activities on ocean health, inspiring users to make environmentally conscious choices.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Our startup agrees with Life On Land as our transportation platform can contribute to reducing air pollution and greenhouse gas emissions, which have a positive impact on terrestrial ecosystems and biodiversity. By promoting sustainable transportation options like carpooling, electric, and CNG vehicles, we reduce the harmful effects of transportation on the environment, protecting natural habitats and wildlife. Additionally, our platform's focus on efficient routes and reduced energy waste supports sustainable urban development, preserving green spaces and promoting eco-friendly land use practices.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Our startup agrees with Peace, Justice, and Strong Institutions as our transportation platform promotes safety, accessibility, and equal opportunities for all users, regardless of gender, age, or socio-economic status. By providing reliable and secure transportation services, we contribute to the well-being and social inclusion of marginalized communities, fostering a more just and peaceful society. Additionally, our platform's data analytics and reporting features support evidence-based policy-making, enabling governments and institutions to create more effective transportation policies and regulations, promoting strong and accountable institutions.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Our startup strongly agrees with Partnerships for the Goals as we believe collaboration and partnerships are crucial for achieving sustainable development. We foster strategic partnerships with governments, private sector companies, and civil society organizations to promote sustainable transportation solutions, share knowledge, and leverage resources. By working together, we can accelerate the transition to eco-friendly transportation, promote social inclusion, and support economic growth. Our platform's data analytics and reporting features facilitate knowledge sharing and monitoring progress, ensuring our partnerships drive meaningful impact and collective success in achieving the Sustainable Development Goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

6

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

Oxtra's innovative approach sets us apart from existing transportation services. By integrating electric and CNG vehicles into a comprehensive mobility ecosystem, we address a significant demand for sustainable transportation options. Our timing is opportune, as Nigeria is undergoing a national shift towards clean energy. The recent ban on purchasing petrol-dependent vehicles by President Tinubu and the removal of fuel subsidies have created a pressing need for alternative transportation solutions. Our technology and sustainability focus make us a unique player in the market, improving upon existing services and meeting an unsatisfied need for eco-friendly transportation solutions. By launching Oxtra now, we are poised to capitalize on this growing demand and contribute to Nigeria's clean energy transition.

06.09 Competitive Analysis

Our main potential competitors are Uber, Bolt, Shuttlers, INDRIVER, and RIDA. However, Oxtra stands out from them with its unique selling proposition of integrated mobility solutions, combining EV and CNG vehicles to create a comprehensive and sustainable transportation ecosystem. Unlike our competitors, we prioritize sustainability and offer a first-mover advantage by leading the integration of CNG and electric vehicles in car rental, ride-hailing, and carpooling services. Our commitment to sustainability and innovative technology integration sets us apart, making Oxtra a distinct and attractive option for environmentally conscious consumers.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, I am initiating actions within my community to promote the role of female entrepreneurs through the "Let's Talk" annual meeting, which provides a platform for female entrepreneurs and career professionals to connect, share ideas, and support one another. Additionally, "Project Pick up a Course" empowers stay-at-home moms and youths to acquire digital skills, fostering a more inclusive and diverse entrepreneurial ecosystem. These initiatives aim to encourage, support, and celebrate female entrepreneurs, helping them grow and succeed in their endeavors.