Nigeria - Startup under 3 years old

Describe your project or startup in a few words

A therapeutic tele-counselling platform

01.01 Describe your startup in more detail

Welcome to our cutting-edge mental wellness application designed for corporate industries and universities in the dynamic African market. Our innovative platform integrates a host of unique features tailored to meet the specific needs of employees, students and mental health professionals, setting us apart in the competitive landscape. Tranquil Life, TL is a platform to assist people in developing skills and learning techniques to help them deal with life's challenges.

01.02 What is the main problem you are trying to solve?

Poor mental health

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. To Employees; Increased Productivity, Enhanced Job Satisfaction, Healthier Work-Life Balance, among others 2. To Students; Emotional Support, Good Academic Performance, Healthy Relationships, among others 3. To Therapists and Counsellors; Expanded Reach, Continuing Education, Convenient Practice Management, Peer Support, among others 4. To Businesses; Improved Employee Well-being, Increased Productivity, Healthier Workforce, Conflict Resolution, among others

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Employees, Students and Mental Health Professionals

01.05 When was your company established?

2023-09-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Ayomide Ajayi, the Chief Technology Officer (CTO), is a seasoned professional with a wealth of experience. With a robust background as a mobile app developer, backend developer, a database designer, he has also delved into UI/UX design. With a versatile skill set, he brings expertise from diverse industries, including e-commerce, logistics, fintech, edtech, job recruiting, quick-shopping, and healthtech.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://testflight.apple.com/join/UhQb2QKl

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

1. Promote positive mental health for all by providing accessible therapy and counselling services. Through our platform, we'll actively raise funds via donations, which will directly sponsor therapy sessions for individuals facing financial constraints. By offering affordable or free mental health support, we aim to empower individuals to overcome challenges and improve their quality of life. 2. The donations we receive will be channeled towards supporting community initiatives aimed at poverty alleviation. 3. Creating employment opportunities for young people in the mental health sector. We'll establish various physical and online forums where youth can engage in meaningful work, such as peer support programs, mental health education workshops, and advocacy campaigns. By empowering young individuals to become active participants in mental health advocacy, we not only address poverty through employment generation but also foster a more inclusive and resilient society.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

We will raise funds via donations and channel them towards supporting community initiatives aimed at poverty alleviation. For example, we'll partner with local organisations to provide essential resources such as food, shelter, and educational opportunities to those in need, thus addressing the root causes of poverty and promoting sustainable development.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Our app focuses on mental well-being, targeting Africa's vast population of 1.4 billion, especially Nigeria's 229 million. We cater to corporate, educational, and key sectors like Entertainment, Oil & Gas, Finance, and Education, recognising mental health's significance in these areas. Our app offers personalised therapy, mindfulness exercises, and self-care tools to improve mental well-being. By prioritising mental health in workplaces and educational settings, we enhance employee/student engagement and productivity, contributing to overall success. Tranquil Life ensures individuals live better lives by prioritising mental health.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

1. Continuous education for our therapists will be possible via our therapist application by offering access to diverse learning resources, including the latest research, best practices, and innovative techniques in therapy. 2. Peer to peer support feature, fostering collaborative learning and professional development among therapists

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

We are currently a team of four, consisting of two guys and two ladies

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Tranquil Life leverages advanced technology to revolutionise therapy and self-development. Our key features include virtual therapy sessions with human professionals and AI therapists, mood tracking, and self-development tools. By incorporating these cutting-edge technologies, we enhance the accessibility, personalisation, and effectiveness of mental health services. This not only improves the quality of care but also builds a robust digital infrastructure within the mental health industry, driving innovation and supporting sustainable growth.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Tranquil Life reduces inequalities by making mental health services accessible to all, regardless of socioeconomic status. Our platform provides free or subsidised services funded by donations, bridging the gap for those who cannot afford therapy. By democratising access to mental health care, Tranquil Life promotes equal opportunities for well-being and personal growth.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Inclusivity: Tranquil Life will ensure everyone, regardless of socio-economic status, age, gender, or ability, have access to the resources, opportunities, and services they need to thrive. Safety: A stable mental health will result in a reduction in crime. Resilience: Our platform will people learn to withstand and recover from adverse events

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Tranquil Life will strengthen the means of implementation and revitalise the Global Partnership for Sustainable Development by collaborating with mental health agencies, investors, and other stakeholders. Through these partnerships, we will pool resources, share expertise, and expand our reach to provide comprehensive mental health services globally. By working together, we will ensure that mental health support is accessible, affordable, and effective, contributing to the overall well-being and sustainable development of communities worldwide.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

5

06.08 Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating. Response: Nguvu is our only competitor in Nigeria,

06.09 Competitive Analysis

1. Our platform allows therapists to seamlessly integrate therapy sessions with the journal feature. Therapists can review notes shared by clients before scheduled meetings, ensuring personalised and informed sessions. 2. Mood Tracking: This feature enables therapists to closely monitor and follow up on clients' mental health progress 3. Affordable AI Therapy Sessions: For those unable to afford human therapists, we offer shorter, affordable AI therapy sessions. 4. Peer-to-Peer Support: A feature, allowing therapists to seek advice and support from their peers on the TL platform 5. Continuous Professional Education: An educational feature within our therapist app, offering resources and courses for therapists who wish to further their education in therapy and mental health. 6. AI to generate personalised affirmation messages, helping clients maintain a positive mindset. 7. A mood tracking streak with awards to motivate users frequently utilise the journaling/mood tracking feature

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I am not, but I hope to.