Nigeria - Startup under 3 years old

Describe your project or startup in a few words

INED: Drive-in cinema in Maiduguri, a city rebuilding after 8 years of insurgency. Unique recreational space for the community, promoting social cohesion, economic growth, and hope. Supporting Ined means contributing to Maiduguri's rebirth.

01.01 Describe your startup in more detail

INED is a drive-in cinema project in Maiduguri, a city rebuilding after 8 years of insurgency. Our mission is to create a unique recreational space for the community, providing a forum for improved psychosocial wellbeing, enhanced social cohesion, and economic growth. The project will feature a large outdoor screen, a concession stand, and parking for 200 cars to allow for the option of a drive-in viewership, while also allowing for an open field / cluster-sitting viewership. INED will operate as it's first innovative product, a cinema that showcases a mix of blockbuster movies, classics, historicals, and documentaries. INED will also be a pltform for encouraging creatives and the Arts in Borno state, organizing live local drama / poetry shows that promote local content. INED will also host events, concerts, and workshops, fostering creativity and entrepreneurship. Our goal is to create a safe, inclusive, and fun environment for families, young people, and individuals to enjoy.

01.02 What is the main problem you are trying to solve?

INED aims to address several challenges in Maiduguri, aligning with the Sustainable Development Goals (SDGs). Limited entertainment options will be tackled by creating a new recreational space, generating jobs, and stimulating local economic growth (SDG 8). Social isolation and a lack of community engagement will be addressed through a platform for socialization, community building, and cultural exchange (SDG 11). Limited access to creative and cultural content will be resolved by showcasing diverse films, hosting workshops, and promoting local talent (SDG 4). Gender inequality and social exclusion will be mitigated by ensuring equal access and opportunities for all (SDG 5 and 10). Finally, environmental degradation will be minimized through sustainable practices like energy-efficient equipment and waste reduction (SDG 13).

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

INED's drive-in cinema offers: - Affordable entertainment for families and individuals - Unique social experience, fostering community engagement and cohesion - Safe and inclusive public space, promoting gender equality and women's empowerment - Economic opportunities for local businesses and talent, supporting economic growth and development Our drive-in cinema provides a convenient, fun, and relaxing experience, while promoting social cohesion, economic growth, and community development in Maiduguri.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

INED's drive-in cinema is designed for the community of Maiduguri, targeting: - Families seeking quality time and entertainment - Young adults and teenagers looking for a unique social experience - Couples on dates or special occasions - Individuals seeking a fun and relaxing outing Our beneficiaries include: - Low- and middle-income households seeking affordable entertainment - Women and girls seeking safe and inclusive public spaces - Youth seeking creative expression and community engagement - Local businesses and talent seeking economic opportunities Our goal is to serve the diverse population of Maiduguri, promoting social cohesion and economic growth.

01.05 When was your company established?

2024-01-01

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Given the unique context of Maiduguri's revitalization, this will be the first of it's kind, and we will bring a mix of local knowledge, entrepreneurial spirit, and transferable skills to establish a pioneering entertainment venture. We are committed to driving growth and positive impact in our community.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://web.facebook.com/praise.itodo

01.11 Which industry best describes your project?

i) Communication services (telecommunications, media, interactive services)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

INED supports SDG 1: No Poverty in the following ways: 1. Job Creation: INED generates employment opportunities in the entertainment industry, providing stable income sources for staff and crew. 2. Affordable Entertainment: Our drive-in cinema offers affordable entertainment options for low- and middle-income households, promoting social inclusion and access to leisure activities. 3. Local Economic Growth: By supporting local businesses and talent, INED contributes to the local economy's growth, reducing poverty and economic inequality. 4. Skills Development: We provide training and skills development programs for our staff, empowering them with transferable skills to break the poverty cycle. 5. Community Engagement: INED promotes community engagement and social cohesion, helping to build a more inclusive and supportive community, which is essential for reducing poverty. By addressing job creation, affordable entertainment, local economic growth, skills development, and community engagement

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

INED supports SDG 4: Quality Education in the following ways: 1. Cultural Enrichment: Our drive-in cinema showcases diverse films, promoting cultural awareness, understanding, and appreciation, which are essential for quality education. 2. Access to Information: By screening educational content, documentaries, and informative films, INED provides access to knowledge and information, supporting lifelong learning and quality education. 3. Community Engagement: Our drive-in cinema serves as a community hub, promoting social cohesion and community engagement, which are essential for quality education and personal development. By addressing cultural enrichment, access to information, and community engagement, INED aligns with the SDG goal of Quality Education, promoting inclusive and equitable learning opportunities in Maiduguri.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

INED supports SDG 5: Gender Equality in the following ways: 1. Safe and Inclusive Space: Our drive-in cinema provides a safe and inclusive public space for women and girls, promoting gender equality and empowerment. 2. Women's Empowerment: INED offers training and employment opportunities for women, enhancing their economic empowerment and independence. 3. Gender-Neutral Programming: Our film programming includes content that promotes gender equality and challenges gender stereotypes, promoting positive change. 4. Partnerships and Collaborations: INED partners with local organizations that support gender equality and women's empowerment, amplifying our impact. 5. Challenging Gender Stereotypes: By showcasing diverse films and content, INED challenges traditional gender roles and stereotypes, promoting a more inclusive and equitable society. By addressing these areas, INED contributes to the SDG goal of Gender Equality, promoting a more inclusive and equitable society for all in Maidu

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

INED supports SDG 8: Decent Work and Economic Growth in the following ways: 1. Job Creation: Our drive-in cinema generates employment opportunities in the entertainment industry, providing decent work for staff and crew. 2. Entrepreneurship: INED provides a platform for local entrepreneurs to showcase their products and services, promoting entrepreneurship and economic growth. 3. Local Sourcing: We prioritize local sourcing of goods and services, supporting local businesses and contributing to the local economy's growth. 4. Skills Development: INED offers training and skills development programs for staff and local talent, enhancing their employability and entrepreneurial capabilities. 5. Economic Opportunities: By attracting visitors and supporting local businesses, INED stimulates economic activity, promoting decent work and economic growth in Maiduguri.

02.09.01 My startup contributes to the Industry innovation and infrastructure

2

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

INED supports SDG 11: Sustainable Cities and Communities in the following ways: 1. Community Engagement: Our drive-in cinema serves as a community hub, promoting social cohesion and community engagement. 2. Urban Regeneration: INED contributes to the revitalization of urban spaces, transforming underutilized areas into vibrant community hubs. 3. Sustainable Practices: We adopt environmentally friendly practices, such as energy-efficient lighting and waste reduction, promoting sustainable urban development. 4. Accessible and Inclusive: Our drive-in cinema provides an accessible and inclusive public space, promoting social inclusion and community engagement. 5. Partnerships and Collaborations: INED partners with local organizations to support urban development initiatives, aligning with the SDG goal of Sustainable Cities and Communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

2

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

INED supports SDG 13: Climate Action in the following ways: 1. Environmental Sustainability: Our drive-in cinema adopts environmentally friendly practices, such as energy-efficient lighting and waste reduction, minimizing our carbon footprint. 2. Renewable Energy: INED explores the use of renewable energy sources, like solar power, to reduce our reliance on fossil fuels. 3. Sustainable Supply Chain: We prioritize sustainable practices in our supply chain, working with vendors who adopt environmentally friendly practices. 4. Climate Education: Our drive-in cinema screens films and content that raise awareness about climate change, promoting education and action. 5. Community Engagement: INED engages with the community on climate issues, promoting collective action and behavior change.

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

2

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

4

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

4

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

1 - Strongly Disagree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

06.09 Competitive Analysis

1. Unique Entertainment Concept: INED's drive-in cinema and entertainment complex will offer a unique experience that doesn't exist in the town, providing a new and exciting option for residents and visitors. 2. Sustainable Practices: INED's focus on environmental sustainability, recycling, and reducing waste will set it apart as a responsible and forward-thinking business. 3. Community Engagement: INED's commitment to open communication, respect for local culture, and creation of jobs will help build strong relationships with the community, making it a beloved and integral part of the town. 4. Family-Friendly Atmosphere: By offering a safe and inclusive space for families to enjoy quality time together, INED will become a go-to destination for families and children. By combining these factors, INED will stand out as a unique, sustainable, community-focused and family-friendly entertainment destination in the heart of the town.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?