Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Hermplify, meaning “Amplify Her”, is a business, financial and productivity app that enables millions of marginalized female-owned businesses and girls prosper across Africa.

01.01 Describe your startup in more detail

Hermplify, meaning “Amplify Her”, is a powerful product that helps female entrepreneurs build better businesses, grow faster, sell more, reach a global market, increase their digital presence and empower communities with the provision of business tools, financial tools and education resources to empower girls in underserved communities across Africa. Hermplify aims to bridge the digital divide experienced by women by providing simple business, financial, technology and productivity tools to underserved girls and women in Africa. Hermplify boosts growth, financial independence, productivity and market reach. It also fosters a supportive community for networking and mentorship for girls. What we are building has never existed before, unique and very scalable. Our revenue model is very profitable and our product is positioned for global impact!

01.02 What is the main problem you are trying to solve?

Over 100 million female-owned small and medium scale businesses in Africa are offline. The problem is that millions of these female owned businesses consider technology either expensive or too complex to adapt, and so they are marginalized and only operate physical stores. Today, more than 60% of Africa's population is under the age of 25. By 2030, young Africans are expected to constitute 42% of global youth. What lies ahead is a disaster if the education of these girls are not taken seriously. The average African girl child lacks relevant global in demand digital and tech skills for a digitally-enabled future. This is where Hermplify comes in. With respect to the United Nations' SDGs, Hermplify tackles gender inequality, eradicates poverty, increases access to quality education for women and girls.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Hermplify (Amplify Her) is the only app that truly cares about women’s businesses and their lives. The benefits are derived from the 3 use-cases of the product. 1. Hermplify gives women the wings to fly! Hermplify provides women with business, financial and productivity tools to enable female businesses prosper across Africa. 2. Hermplify helps amplify the typical African girl child by giving them access to quality digital and tech skills through empowerment programs in underserved African communities. 3. With Hermplify, female owned businesses in Africa can receive payments, open an online stire, prepare invoices, get branding materials to start their businesses, have a dedicated social media manager, design social media posts, grow their businesses, reach a global market and so much more.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Our startup is aimed at serving over 25 million marginalized female owned businesses in Africa, who are limited in their ability because of the complexity of applying technology in their daily business processes. 2. Our startup is also aimed to empowering girls in underaged communities across Africa with quality digital and tech skills

01.05 When was your company established?

2023-08-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Precious Eniayekan - CMO and Co-founder: She brings a dynamic blend of strategic marketing expertise and entrepreneurial spirit. With a proven track record in marketing leadership roles, Precious drives Hermplify's brand development, customer engagement strategies, and market expansion initiatives. Ruth Titilope Abolarin - COO and Co-founder: She brings extensive experience from Le Cordon Bleu London and holds a Master's in Hospitality and Tourism Management from Coventry University, With certifications in Strategic Management and Leadership from the Chartered Management Institute, Ruth oversees operations at Hermplify Anthony Olanrewaju - CEO and Co-founder: He is a serial entrepreneur, a seasoned Digital Communications Manager and IT professional with a rich background at Microsoft, MTN, and Friesland Campina. As CEO of Hermplify, Anthony leverages his expertise in strategy and IT infrastructure to drive technological innovation and operational efficiency.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://hermplify.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Hermplify helps women entrepreneurs build and grow their businesses, leading to increased income and economic stability, which directly contributes to poverty reduction. When you train a boy, you educate a family, when you train a woman, you transform a whole community..

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

By enabling women to create and expand agricultural businesses or food-related enterprises, Hermplify indirectly supports food security and better nutrition.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Economic empowerment through Hermplify can lead to better access to healthcare and improved living conditions for women and their families. This will enhance overall well-being

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Hermplify’s financial literacy and business training programs provide valuable education, enhancing the skills and knowledge of women entrepreneurs.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Hermplify directly addresses gender equality by empowering women entrepreneurs, promoting their economic independence, and supporting their leadership in business.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

By supporting female-owned businesses, Hermplify contributes to economic growth and the creation of decent jobs, fostering inclusive economic development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Hermplify promotes innovation and technological adoption among women entrepreneurs, helping them build resilient businesses and modern infrastructure.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Hermplify aims to reduce economic disparities by providing equal opportunities for women entrepreneurs to succeed in a traditionally male-dominated business environment.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

By supporting local businesses, Hermplify contributes to the development of sustainable and resilient communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Hermplify fosters collaborations and partnerships with financial institutions, tech companies, and other stakeholders to create a supportive ecosystem for women entrepreneurs. In summary, Hermplify’s comprehensive support for female entrepreneurs aligns with multiple SDGs, promoting economic empowerment, reducing inequalities, and fostering sustainable development.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

1 - Strongly Disagree

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Our product is new. Particularly domiciled in an area that has been long neglected and underserved. What we are building is totally different from what has ever existed. Hermplify addresses the specific needs of female entrepreneurs in Africa, providing comprehensive business, financial, and technological tools tailored to their challenges and aspirations. it builds upon existing business support models with a distinct focus on gender empowerment and community building.

06.09 Competitive Analysis

Hermplify's competitors include general business support platforms and localized initiatives. What sets us apart is our dedicated focus on empowering female entrepreneurs across Africa with tailored tools and a supportive community.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes!