Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Iyewo offers a subscription-based primary care through an optimized mix of clinic, telemedicine and home/ community care leveraging technology to expand access to quality health service.

01.01 Describe your startup in more detail

Iyewo is a subscription based primary health care service that provides care through an optimized mix of clinic, telemedicine and home/ community care leveraging technology to expand access to quality health service.

01.02 What is the main problem you are trying to solve?

The lack of accessible primary healthcare in underserved communities leads to delayed diagnoses, untreated chronic conditions, and avoidable hospitalizations. This results in poorer health outcomes, increased financial burden on individuals and families in the informal sector, and a greater strain on the healthcare system as a whole.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Iyewo's subscription-based primary care model seamlessly integrates clinic visits, telemedicine consultations, home, and group community care to provide comprehensive healthcare services. Here's how it works: Accessibility: Through a digital platform, patients can complete doctors’ visits, get answers to pressing questions and keep in touch with healthcare handler, thereby improving their access to care. Affordability: Iyewo’s health wallet serves as a dedicated health savings account for microsavings which leverages local thrift culture to ease financial burden for planned and unplanned health expenses. Accomodation & Acceptability: Iyewo is using community health extension workers who understand local sub-culture to take healthcare to patients, so as to accommodate their lifestyle and schedule. We emphasize preventive care through personalized care plans and medication delivery.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

People in the informal sector who are in the market 6 days a week, 10-12 hours each day preoccupied with their daily earnings to provide daily needs for their families. They are either located far from health facilities, or the accessible facilities are over crowded, under staffed and still expensive. Many of these people not only fall into the “unbanked” but also mostly under the poverty line, making healthcare a non priority till catastrophic events ensue. Many of these people are market traders, artisans, freelancers or self employed persons who are not covered by traditional health insurance in Nigeria where penetration is less than 10% of the population.

01.05 When was your company established?

2023-05-01

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Kamal Thompson, is the Operations Manager at Iyewo. His passion for our mission and deep understanding of our community's needs led him to become our Operations Manager. Kamal's dedication and innovative ideas have been instrumental in driving our organization forward and making a real impact. He joined us in May 2023 since the inception of Iyewo, prior to registration of the company in March 2024. Ololade Olaleye is our Product Manager due to her product building expertise and passion for building customer-centric solutions. Her deep understanding of our target audience and commitment to social impact make her an invaluable asset to the Iyewo team. Dr. Folake Kofo-Idowu is an infectious diseases consultant, Double Board certified by the American Board of Internal medicine and medical specialties . She began her career with a medical education from Lagos State University, College of Medicine before proceeding to complete a residency in internal medicine at the University of Maryland.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://iyewo.com

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

We are aimed at helping individuals save towards planned and unplanned medical expenses, which in turn helps them to avoid poverty.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

A big part of what we do is preventative care, which helps our patients detect medical conditions early and treat it before it affects their well being.

02.04.01 My startup contributes to the Quality education goal

5

02.04.02 Quality education - Justification for my startup

We charge ourselves with providing health education through our men's and women's health program and partnerships with non profits.

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

2

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

4

02.08.02 Decent work and economic growth - Justification for my startup

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Our target market are the unbankable daily earners, we are bringing healthcare to people without health insurance to keep their communities sustained.

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

2

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

4

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

2

06.08 Justification for my startup

While we have a lot of healthtech startups in Nigeria already, very few of them serves the underserved and are built in a way that allows daily earners to save towards their healthcare. Iyewo is an improvement on what exists.

06.09 Competitive Analysis

Our competitors are Health tech startups Private Hospitals Public Hospitals Local drug stores Unlike many healthcare providers that focus solely on clinic-based services, Iyewo combines clinical care with community health initiatives and a financial tool (the health savings wallet). This comprehensive approach addresses not just immediate health needs but also underlying social determinants of health and financial barriers to care.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?