Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Transforming plastic waste into stylish modular shoes, reducing environmental impact while offering sustainable fashion choices.

01.01 Describe your startup in more detail

Our startup, Salubata, is dedicated to revolutionizing the footwear industry by addressing two critical issues: plastic pollution and carbon emissions. We have developed a groundbreaking technology that repurposes plastic waste into modular shoes, offering consumers stylish and sustainable footwear options. Additionally, we are pioneering carbon decomposition shoe technology, which has the potential to significantly reduce the carbon footprint of the footwear manufacturing process. Our direct sales model, subscription service, and technology licensing strategy ensure multiple revenue streams while promoting environmental sustainability. With a strong focus on innovation and environmental stewardship, Salubata aims to lead the way towards a more sustainable future for the footwear industry.

01.02 What is the main problem you are trying to solve?

The main problem we are addressing is the environmental impact of the footwear industry, specifically plastic pollution and carbon emissions. Traditional footwear manufacturing processes contribute to plastic waste and carbon emissions, harming the environment. Our goal is to mitigate these issues by repurposing plastic waste into modular shoes and developing carbon decomposition shoe technology to reduce carbon emissions. By providing sustainable footwear options, we aim to combat environmental degradation caused by the footwear industry.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

The major benefits of our product/service include: 1. Environmental sustainability: Our globally patented modular shoes, made from repurposed plastic waste, offer a sustainable alternative to traditional footwear, reducing reliance on virgin materials and minimizing plastic pollution. 2. Innovative technology: Our carbon decomposition shoe technology revolutionizes the footwear industry by enabling the decomposition of carbon emissions from shoe production, contributing to carbon neutrality and combating climate change. 3. Versatility and customization: Our modular shoes allow customers to customize their footwear according to their preferences, offering versatility in style, comfort, and functionality. With interchangeable components, customers can adapt their shoes to various activities and occasions, enhancing user experience and satisfaction.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup's product/service is aimed at serving environmentally-conscious consumers who prioritize sustainability and innovation in their purchasing decisions. The targeted beneficiaries include individuals who are seeking eco-friendly alternatives to conventional footwear and are interested in supporting initiatives that address plastic pollution and climate change. Additionally, our modular shoes appeal to fashion-forward consumers who value versatility, customization, and style in their footwear choices. By catering to these diverse consumer preferences, our product/service aims to meet the needs of socially and environmentally conscious individuals while offering innovative solutions to global environmental challenges.

01.05 When was your company established?

2021-09-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Fela Akinse - Cofounder & CEO - Background: Environmental Engineer with 10 years of experience (BSc & MSc). - Expertise: Business Analyst, 3-time founder, holds 2 global patents in carbon decomposition technologies. 2. Yewande Adebowale - Cofounder & COO - Background: Environmental Lawyer with 12 years of experience in operations management (LLB & LLM). - Expertise: 2-time founder, author of 3 books.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.salubataofficial.com

01.11 Which industry best describes your project?

e) Secondary commodities (cars and parts, consumer durables and apparel, retail)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

My startup contributes to the goal of eradicating poverty by creating economic opportunities and empowering marginalized communities. Through sustainable manufacturing processes and ethical sourcing practices, we provide employment opportunities for individuals in underserved areas, helping them escape the cycle of poverty. Additionally, by prioritizing fair wages and working conditions, we ensure that our workers have access to stable income and can support themselves and their families. By promoting economic empowerment and social inclusion, our startup plays a crucial role in reducing poverty and promoting sustainable development.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

My startup contributes to the goal of zero hunger by addressing food insecurity through innovative solutions. We repurpose plastic waste into modular shoes, reducing environmental pollution and diverting resources to sustainable manufacturing. By implementing ethical and sustainable practices throughout our supply chain, we minimize waste and promote responsible consumption. Additionally, our initiatives support local communities by providing employment opportunities and fostering economic resilience, contributing to food security and sustainable development.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

My startup strongly contributes to the goal of good health and well-being by promoting sustainable practices that reduce environmental pollution and improve overall health outcomes. Our modular shoes, made from repurposed plastic waste, offer consumers eco-friendly footwear options that are free from harmful chemicals and toxins commonly found in conventional products. By prioritizing sustainability and ethical manufacturing, we aim to enhance public health and well-being while minimizing the environmental impact of the fashion industry. Additionally, our initiatives raise awareness about the importance of sustainable living and encourage individuals to make healthier choices for themselves and the planet.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

My startup contributes to the goal of quality education by advocating for sustainability and environmental responsibility. Through educational initiatives and awareness campaigns, we aim to inform and empower individuals about the environmental impact of consumer choices, particularly in the fashion industry. By promoting sustainable practices and offering eco-friendly products like our modular shoes, we encourage consumers to make informed decisions that align with their values. Additionally, we support educational programs focused on environmental conservation and waste reduction, fostering a culture of lifelong learning and environmental stewardship.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

My startup contributes to gender equality by promoting inclusivity and diversity in the workplace. We prioritize creating an environment where all individuals, regardless of gender, have equal opportunities for growth and leadership. Our hiring practices focus on merit and skill rather than gender, ensuring a fair and inclusive workplace culture. Additionally, we support women in entrepreneurship through mentorship programs and partnerships with organizations that empower female founders. By championing gender equality within our organization and industry, we strive to break down barriers and create a more equitable society for all genders.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

While our startup may not directly address the provision of clean water and sanitation, our environmentally sustainable practices indirectly contribute to this goal. By repurposing plastic waste into valuable products and reducing reliance on virgin materials, we help mitigate pollution, including plastic contamination in water sources. Additionally, our commitment to sustainability extends to our supply chain and production processes, minimizing water usage and promoting responsible resource management. Through these efforts, we aim to support broader initiatives focused on ensuring access to clean water and sanitation for all, contributing to a healthier and more sustainable future.

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

While our startup primarily focuses on repurposing plastic waste and developing sustainable products, we indirectly contribute to the goal of affordable and clean energy. By reducing the demand for virgin materials through our recycling and upcycling efforts, we help mitigate the environmental impact associated with traditional manufacturing processes, including energy consumption. Additionally, our commitment to sustainability extends to exploring renewable energy sources and energy-efficient practices in our operations. Through these initiatives, we aim to support the transition towards a more sustainable energy system, contributing to affordable and clean energy access for all.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our startup strongly aligns with the goal of decent work and economic growth by creating employment opportunities and fostering economic development within communities. Through our operations, we generate jobs in various sectors, including manufacturing, design, research, and sales. Additionally, we prioritize fair labor practices and provide training and skill development opportunities for our employees, empowering them to thrive in their roles and contribute to the local economy. By promoting entrepreneurship and sustainable business practices, we aim to drive economic growth and create a more inclusive and equitable society, in line with the objectives of this sustainable development goal.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Our startup strongly contributes to industry innovation and infrastructure by introducing groundbreaking solutions to address pressing challenges. Through our innovative products and services, we drive technological advancements and disrupt traditional industries, fostering a culture of innovation and progress. Additionally, our focus on sustainable practices promotes the development of resilient infrastructure, ensuring the long-term viability and sustainability of our operations. By investing in research, development, and infrastructure improvements, we pave the way for future innovations and contribute to the growth and resilience of industries, aligning with the objectives of this sustainable development goal.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Our startup strongly contributes to reducing inequalities by providing access to innovative solutions that address socio-economic disparities. We prioritize inclusivity and diversity in our operations, ensuring equal opportunities for all stakeholders, regardless of background or circumstance. By leveraging technology and promoting education, we empower marginalized communities and bridge the gap between different socio-economic groups. Additionally, our commitment to fair labor practices and ethical sourcing promotes social equity throughout our supply chain. Through our initiatives and partnerships, we strive to create a more inclusive society where everyone has the opportunity to thrive, aligning with the objectives of this sustainable development goal.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

I strongly agree with the importance of sustainable cities and communities. Our startup directly contributes to this goal by offering sustainable footwear solutions. By repurposing plastic waste into modular shoes and developing carbon decomposition shoe technology, we reduce environmental impact, promote circular economy principles, and support sustainable consumption patterns. Through our innovative approach, we aim to contribute to the creation of greener and more sustainable urban environments, aligning with the objectives of sustainable cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

I strongly agree with the importance of responsible consumption and production. Our startup embodies this principle by transforming plastic waste into high-quality modular shoes and developing carbon decomposition shoe technology. By repurposing materials and promoting circular economy practices, we contribute to reducing waste generation and promoting sustainable production and consumption patterns. Our innovative approach aligns with the goals of responsible consumption and production by offering eco-friendly alternatives to traditional footwear, fostering environmental stewardship, and encouraging conscious consumer choices.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

I strongly agree with the importance of responsible consumption and production. Our startup embodies this principle by transforming plastic waste into high-quality modular shoes and developing carbon decomposition shoe technology. By repurposing materials and promoting circular economy practices, we contribute to reducing waste generation and promoting sustainable production and consumption patterns. Our innovative approach aligns with the goals of responsible consumption and production by offering eco-friendly alternatives to traditional footwear, fostering environmental stewardship, and encouraging conscious consumer choices.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

I strongly agree with the importance of responsible consumption and production. Our startup embodies this principle by transforming plastic waste into high-quality modular shoes and developing carbon decomposition shoe technology. By repurposing materials and promoting circular economy practices, we contribute to reducing waste generation and promoting sustainable production and consumption patterns. Our innovative approach aligns with the goals of responsible consumption and production by offering eco-friendly alternatives to traditional footwear, fostering environmental stewardship, and encouraging conscious consumer choices.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

I strongly agree with the importance of preserving life on land. Our startup addresses this by tackling the environmental impact of plastic pollution and promoting sustainable land use practices. By repurposing plastic waste into modular shoes and developing carbon decomposition technology, we contribute to mitigating the harmful effects of plastic pollution on terrestrial ecosystems. Additionally, our efforts support reforestation initiatives and sustainable land management practices, thereby helping to conserve biodiversity and promote the health and resilience of ecosystems. Through these actions, we are actively working towards achieving the goals of sustainable land use and protecting terrestrial biodiversity.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

I strongly agree with the importance of promoting peace, justice, and strong institutions. Our startup contributes to this by addressing environmental injustices associated with plastic pollution and promoting sustainable practices. By repurposing plastic waste into modular shoes and developing carbon decomposition technology, we aim to reduce environmental degradation and alleviate the burden of pollution on communities, particularly marginalized groups. Additionally, our commitment to ethical and responsible business practices fosters transparency, accountability, and fairness, thereby contributing to the development of strong and just institutions. Through these efforts, we strive to uphold principles of peace, justice, and equity in our operations and make a positive impact on society.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

I strongly agree with the importance of partnerships for achieving our startup's goals. Collaboration with stakeholders across sectors enables us to leverage resources, expertise, and networks to address complex challenges related to plastic pollution and sustainable development. By partnering with local communities, government agencies, NGOs, and industry players, we can amplify our impact, foster innovation, and implement scalable solutions. These partnerships facilitate knowledge exchange, resource sharing, and collective action, ultimately accelerating progress towards our shared goals of environmental sustainability and social responsibility. Through strategic collaborations, we can drive systemic change and create lasting positive outcomes for people and the planet.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

1 - Strongly Disagree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

3

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

Our startup introduces a revolutionary product that utilizes cutting-edge technology to address a previously unmet need. Unlike existing solutions, our product offers a unique combination of features and functionalities that significantly enhance its value proposition. Through extensive research and development, we have developed an innovative solution that sets us apart from competitors and positions us as leaders in the market. Our commitment to innovation drives us to continuously improve and evolve, ensuring that our product remains at the forefront of technological advancements and customer satisfaction.

06.09 Competitive Analysis

Our main potential competitors in the sustainable footwear market include Rothy's, Allbirds, and Veja. While these companies offer eco-friendly footwear options, what sets us apart is our groundbreaking innovation and commitment to sustainability. Unlike our competitors, we own two global patents that cover our unique modular shoe design, which allows customers to customize and repair their footwear, reducing waste and extending product lifespan. Additionally, our focus on carbon decomposition technology sets us apart in the market. By incorporating this innovative technology into our manufacturing process, we not only reduce our carbon footprint but also actively contribute to environmental restoration. This emphasis on technological innovation and environmental impact positions us as leaders in the sustainable footwear industry, offering customers a truly unique and impactful product.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, we are actively initiating actions within our community to promote the role of female entrepreneurs. For instance, we regularly organize networking events and workshops specifically tailored to empower and support female entrepreneurs. Additionally, we collaborate with local organizations and initiatives that focus on promoting gender diversity in entrepreneurship. Furthermore, our co-founder, who is also a female entrepreneur, actively participates in mentorship programs aimed at guiding and inspiring aspiring female business leaders. These efforts align with our commitment to fostering inclusivity and diversity within the entrepreneurial ecosystem.