Nigeria - Startup under 3 years old

Describe your project or startup in a few words

MICANTHO INTERIORS: Expansion from dropshipping to wholesale supply of interior décor accessories & addition of interior design services, transforming into a comprehensive interior solutions provider.

01.01 Describe your startup in more detail

MICANTHO INTERIORS is a dynamic company evolving from a dropshipping model to a comprehensive interior solutions provider. We aim to stock and supply a wide range of interior décor accessories (such as; rug, mirror, furnitures, planters, kitchen cabinets etc) at competitive wholesale prices, catering to retailers, designers, and consumers. Additionally, our expert team will offer bespoke interior design services, including space planning, product selection, and installation. Our mission is to provide a one-stop-shop for interior design needs, fostering long-term relationships with clients and partners. With a strong online presence and a physical showroom, MICANTHO INTERIORS is poised to become a leading player in the interior design industry, capitalizing on the growing demand for stylish and functional spaces.

01.02 What is the main problem you are trying to solve?

MICANTHO INTERIORS solves the interior design industry's fragmentation by providing a one-stop-shop for décor accessories & expert design services, addressing: - Limited access to affordable & stylish products - Lack of comprehensive design solutions - Difficulty finding expert design services - Inefficient online presence - Disconnection between suppliers, designers, & clients Offering wholesale supply & bespoke design services, MICANTHO INTERIORS streamlines the design process, making high-quality interior design accessible to all.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Patronizing MICANTHO INTERIORS offers: - One-stop shopping for interior design needs, saving time and effort - Competitive wholesale prices for high-quality products, making design more accessible - Expert design guidance and support for a seamless design experience Additional benefits include: - Convenience, time-saving, and access to a wide range of products - Personalized service, competitive pricing, and streamlined design process MICANTHO INTERIORS provides a comprehensive solution for interior design needs, making high-quality design more affordable and accessible.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

MICANTHO INTERIORS targets: - Retailers: seeking wholesale prices and bulk purchases - Interior Designers: looking for a one-stop shop and expert support - Homeowners: seeking stylish and affordable décor accessories - Commercial Clients: hotels, restaurants, offices, and other businesses - Contractors and Builders: seeking wholesale prices and design services Beneficiaries include: - Individuals seeking stylish and functional spaces - Businesses aiming to enhance their brand and customer experience - Design professionals seeking expert support and resources MICANTHO INTERIORS aims to serve a wide range of clients, providing comprehensive interior design solutions and expert support.

01.05 When was your company established?

2023-09-14

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

1. Dureke, Ogechi Anthonia: Holds an MSc in Management and has a strong business background. Although new to the interior design industry, I have a passion for design and have gained foundational knowledge through online courses (including a free interior design course). 2. Dureke, Michael: Brings extensive experience in furniture manufacturing and interior design, with years of industry expertise. His knowledge and network will be invaluable in driving the business forward. Together, we combine business acumen and industry expertise, creating a strong foundation for MICANTHO INTERIORS' success.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

c) Industry (equipment, commercial, logistical and professional services, transport)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

MICANTHO INTERIORS contributes to SDG 1: No Poverty by: - Creating jobs and employment opportunities - Stimulating local economic growth - Offering affordable interior design solutions - Partnering with local organizations to support poverty reduction initiatives By generating income and economic opportunities, MICANTHO INTERIORS helps reduce poverty and improve livelihoods.

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

MICANTHO Interiors contributes to SDG 3: Good Health and Well-being by: - Designing healthy and safe spaces, promoting physical and mental well-being - Incorporating natural elements and materials, improving indoor air quality - Creating functional and accessible spaces for healthcare facilities and services - Supporting clients' health and wellness goals through tailored design solutions By prioritizing healthy and safe design, MICANTHO INTERIORS supports the well-being of individuals and communities.

02.04.01 My startup contributes to the Quality education goal

4

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Does MICANTHO interiors contribute to the quality education goal

02.06.01 My startup contributes to the Clean water and sanitation goal

3

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

MICANTHO Interiors contributes to SDG 7: Affordable and Clean Energy by: - Incorporating energy-efficient lighting and design solutions - Specifying sustainable materials and energy-saving products - Supporting clients who invest in renewable energy sources - Designing spaces that maximize natural light and reduce energy consumption Through energy-conscious design, MICANTHO INTERIORS promotes sustainable energy solutions and reduces carbon footprint.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

MICANTHO INTERIORS contributes to SDG 8: Decent Work and Economic Growth by: - Creating jobs and employment opportunities in the design and manufacturing sectors - Fostering a safe and healthy work environment for employees and clients - Promoting fair labor practices and ethical business standards - Supporting local economic growth through partnerships with local suppliers and contractors - Encouraging innovation and entrepreneurship in the design industry By generating employment and promoting ethical business practices, MICANTHO INTERIORS contributes to sustainable economic growth and decent work for all.

02.09.01 My startup contributes to the Industry innovation and infrastructure

6

02.09.02 Industry innovation and infrastructure - Justification for my startup

MICANTHO Interiors contributes to SDG 9: Industry, Innovation, and Infrastructure by: - Embracing innovative design technologies and materials - Investing in research and development to stay ahead in the industry - Collaborating with other businesses to drive innovation and growth - Designing and building sustainable and resilient infrastructure - Supporting local infrastructure development through partnerships and community engagement By driving innovation and investing in infrastructure, MICANTHO Interiors helps build a more sustainable and connected community."

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

MICANTHO Interiors contributes to SDG 10: Reduced Inequalities by: - Designing inclusive and accessible spaces for diverse users - Promoting diversity and inclusion in the design industry - Supporting marginalized groups through design services and partnerships - Advocating for equitable access to resources and opportunities - Creating spaces that foster social connection and community building By designing inclusive spaces and promoting diversity, MICANTHO INTERIOS helps reduce social and economic inequalities.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

MICANTHO INTERIORS contributes to SDG 12: Responsible Consumption and Production by: - Adopting sustainable design practices and materials - Reducing waste and minimizing environmental impact - Specifying products with sustainable and ethical supply chains - Encouraging clients to adopt circular economy principles - Designing spaces that promote resource efficiency and reduce consumption By embracing sustainable design and production practices, MICANTHO INTERIORS helps reduce waste and promote responsible consumption.

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

MICANTHO INTERIORS contributes to SDG 13: Climate Action by: - Designing energy-efficient and carbon-neutral spaces - Incorporating renewable energy sources and sustainable materials - Reducing carbon footprint through sustainable design practices - Promoting sustainable transportation and commuting options - Educating clients and stakeholders on climate-resilient design By designing sustainable and climate-resilient spaces, MICANTHO INTERIORS helps mitigate climate change and its impacts.

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

MICANTHO INTERIORS contributes to SDG 15: Life On Land by: - Sourcing sustainable and certified materials from responsibly managed forests - Designing spaces that promote biodiversity and connectivity to nature - Incorporating biophilic design elements and natural materials - Supporting conservation efforts and sustainable land use practices - Educating clients and stakeholders on sustainable design and land use By incorporating sustainable design practices and materials, MICANTHO INTERIORS helps preserve and protect life on land.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

5

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

MICANTHO INTERIORS contributes to SDG 16: Peace, Justice, and Strong Institutions by: - Promoting ethical business practices and transparency - Supporting fair labor standards and safe working conditions - Designing spaces that foster inclusivity, diversity, and social cohesion - Encouraging community engagement and social responsibility - Advocating for policies and practices that support human rights and dignity By upholding ethical standards and promoting social responsibility, MICANTHO INTERIORS contributes to building just and peaceful societies.

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

MICANTHO INTERIORS contributes to SDG 17: Partnerships for the Goals by: - Collaborating with suppliers, contractors, and clients to achieve sustainable development - Partnering with local communities and organizations to promote social and environmental responsibility - Supporting multi-stakeholder initiatives and industry partnerships for sustainable design - Sharing knowledge and best practices to advance sustainable development goals - Fostering long-term relationships built on trust, transparency, and mutual benefit By building partnerships and collaborations, MICANTHO INTERIORS helps drive collective progress towards the Sustainable Development Goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

MICANTHO Interiors projects are one-of-a-kind and innovative because we combine stylish design, sustainability, and community love. We use eco-friendly materials, cutting-edge tech, and creative problem-solving to craft spaces that inspire and uplift. Plus, our interior décor accessories are carefully selected to add a personal touch, like artwork from local artists, unique textiles, and natural elements that bring warmth and character to each room. It's a holistic approach that makes our designs truly special and functional.

06.09 Competitive Analysis

MICANTHO Interiors stands out from other design firms like fabz exclusive interiors, bees interiors, and uniquely luxury design , who focus on functionality and aesthetics. What sets us apart is our passion for sustainability, community engagement, and unique interior décor accessories like handcrafted furniture, artisanal textiles, and locally sourced artwork. We don't just design spaces, we tell stories that reflect our clients' values and personality. Our holistic approach, attention to detail, and commitment to sustainability make us the go-to choice for those seeking more than just a beautifully designed space.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?