Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Using natural and nutrient-rich grains, nuts, fruit and more to combat malnutrition among growing children.

01.01 Describe your startup in more detail

I faced a challenging situation with my youngest daughter being mistaken for a much younger age due to her slow growth. The financial strain of constant visits to the was overwhelming. Thankfully, my mother introduced us to a grain mix cereal known as 'tombrown.' Within a short time of incorporating this into her diet, people were astonished by her rapid growth and improvement. I was Inspired by this transformation and began making the tombrown cereal myself. My personal experience became a catalyst for change. Witnessing my daughter's growth thrive after introducing the nutrient-rich 'tombrown' cereal motivated me to act. I have got lots of positive feedbacks from those I recommended it to. This drives me in the establishment of 'ROLARTZ Foodies.' Our company specializes in crafting nutritious food options and cereals by blending a mix of grains, soybean, dates, fruits and crayfish into versatile powder and paste forms. These offerings are tailored for infants, lactating mothers, a

01.02 What is the main problem you are trying to solve?

Combating malnutrition among growing children, substituting natural healthy treat for weaning babies, infants, growing children, lactating mothers, pregnant women, fitness enthusiasts, diabetes patient and individuals who desires a staple balance diets.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Rolartz Foodies impact extends beyond mere business success. It resonates deeply within the community, the nation and the economy at large. At the community level, our commitment to combating malnutrition directly improves the health and well-being of families. By providing nutritious food options, particularly for children, lactating mothers and diabetes patient. We contribute to healthier lifestyles and reduced instances of food-related ailments. On a national scale, we plays a pivotal role in addressing pressing issues such as malnutrition and food insecurity, aligning with national health and nutrition agendas. Our emphasis on local sourcing and production also bolsters the agricultural sector, supporting farmers and promoting sustainable practices. Economically, our operations create employment opportunities, empowering individuals and families. Through partnerships with distributors and suppliers, we contribute to the growth of local businesses and stimulate economic activity.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Is aimed at serving malnourished growing children, substituting natural healthy treat for weaning babies, infants, growing children, lactating mothers, pregnant women, fitness enthusiasts, diabetes patient and individuals who desires a staple balance diets.

01.05 When was your company established?

2022-05-10

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

My Personal Profile By name Ottan Robiat Abodunrin,the visionary behind Rolartz Foodies. I have passion for nutritious foods, dedicated to promoting healthy eating habits and I embarked on this journey to revolutionize the food industry. I was driven by a personal experience with my youngest daughter's nutritional needs who was mistaken for a much younger age due to her slow growth. I pivoted from baking snacks and selling fruity beverages to curating nutrient-rich food options. This transformational personal experience on my daughter inspired me to create mixed grains cereal while witnessing it's positive impact on health and growth. I am hardworking, honest, good timekeeper and always willing to learn new things.I am friendly, helpful, polite and have a good sense of humor. I am a punctual and motivated individual that is able to work in a busy environment. I have good interpersonal and communication skills, keen, willing to learn, develop new skills and I work well with team.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.instagram.com/reel/C8OnHGkuvLO/?igsh=MW9pMTRqdHJqa2lobg==

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

At Rolartz Foodies, we directly addresses hunger by providing nutritious and convenient food options, particularly for children suffering from malnutrition. Our focus on diverse grains, fruits, and nuts contributes to a balanced diet.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

By offering healthy food options for various demographics such as weaning babies, pregnant women, diabetes patient and individuals. At Rolartz Foodies, we promotes good health and well-being. Our products cater to specific dietary needs and potentially contributing to a healthier population.

02.04.01 My startup contributes to the Quality education goal

6

02.04.02 Quality education - Justification for my startup

When we partner with educational and health institutions we will promote healthy eating habits mostly among the children.

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

We creates job opportunities through our production and sales processes. The growth will further contribute to economic development in our community.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

2

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Through usage of sustainable packaging and sourcing ingredients ethically, will further contribute to this SDGs.

02.13.01 My startup contributes to the Climate action goal

3

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

3

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

6

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Rolartz Foodies wouldn't be classified as a business using new technology. It's a food processing business that focuses on using locally sourced ingredients and potentially incorporating regional recipes. While using fresh and local ingredients as a positive aspect. It's not a new technology in the food industry. We imbibed to create a better product or service for customers through new technology utilized in our operations such as; Online ordering systems for convenient purchase and automated inventory management systems to optimize local sourcing and reduce waste.

06.09 Competitive Analysis

Our main competitors within co vendors are D'ahrah Signature, Baytul Tejmeel Natural Resources Organic foods and Feeli foods Rolartz Foodies offers convenient meal options and fast food chains that could be seen as competitors. We promote the nutritional benefits of fruits alongside the energy-boosting qualities of pap. We also offer sugar-controlled or all-natural fruity pap varieties for health-conscious customers. Providing options like pre-mixed fruity pap blends, wholesome grains cereals and natural sweetener for convenient on-the-go breakfast options

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes Rolartz Foodies is a female-owned business creating fruity pap and more which has a potential opportunity to empower women in our community. Since our target market includes mothers, we can connect with a demographic that often includes pregnant, lactating, and everyday women. By highlighting female-owned suppliers or partnering with organizations that support female food entrepreneurs. At Rolartz Foodies we can create a positive social impact. This can further strengthen our brand image and allow us to develop products that cater more specifically to the needs of mothers and children.