Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Creating affordable "web and graphic design" services centered on low-income earners.

01.01 Describe your startup in more detail

My website and graphic design business startup focuses on delivering innovative, aesthetically pleasing, and user-friendly designs. I aim to help brands stand out and connect with their target audiences through custom websites and graphics. Combining creative vision with technical skills, I provide tailored solutions that drive success and make a lasting impact.

01.02 What is the main problem you are trying to solve?

My low-cost web design service is focused on small business owners who can't afford a website. Without an online presence, these small businesses miss out on opportunities for effective marketing and promotion, hindering their ability to compete with larger corporations. With my cutting-edge tools, I can create custom websites quickly without compromising quality. These sites improve visibility, reach more customers, and boost sales. Another advantage clients have is they get their "corporate branding" and "graphic designs" on the same package without additional cost, encouraging small business owners.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1) Small business owners can afford a website they can use to showcase their products to millions of people through online ads. 2) Clients get their "corporate branding" and "graphic designs" on the same package without additional cost. 3) It helps small businesses obtain increased market share in their industry as a result of their improved credibility.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

The primary beneficiaries of my startup are typically small to medium-sized businesses (SMBs), startups, entrepreneurs, and organisations seeking to establish or enhance their online presence. These buyers recognise the critical importance of a professionally crafted website in today's digital landscape for attracting customers, building credibility, and driving business growth. They often lack the expertise or resources to design and develop websites in-house and therefore seek external assistance from specialised firms.

01.05 When was your company established?

2021-11-14

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

0

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Buchi Diamond Vitalis Is a skilled web and graphic designer with over five years of experience in the industry. An expert in creating visually compelling and user-friendly websites, blending artistic creativity with technical expertise. Proficient in Adobe Creative Suite, HTML, CSS, and JavaScript.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://www.smardein.com/

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

1 - Strongly Disagree

02.01.02 No poverty - Justification for my startup

A lot of low-income earners couldn't go digital to advertise their business because they couldn't afford costly design services.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

1 - Strongly Disagree

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

As long as small businesses start thriving, it increases employability, which in turn improves economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

4

02.09.02 Industry innovation and infrastructure - Justification for my startup

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

4

02.12.02 Responsible consumption and production - Justification for my startup

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

1 - Strongly Disagree

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

1 - Strongly Disagree

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

06.09 Competitive Analysis

Freelancers Strength: Personalized service and direct communication with the client, allowing for greater flexibility and customization. Weakness: Limited capacity to handle large-scale projects or provide round-the-clock support due to being a one-person operation. Web Design Agencies Strength: Comprehensive services with teams of experts in design, development, and marketing, offering a one-stop solution for clients. Weakness: Higher costs compared to freelancers or DIY solutions, and potential for communication challenges or delays due to the larger team structure. DIY Website Builders Strength: Easy-to-use platforms with drag-and-drop interfaces, enabling users to create a basic website quickly and affordably without technical skills. Weakness: Limited customization options and flexibility compared to hiring a professional designer, resulting in less unique or sophisticated websites.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?