Nigeria - Startup under 3 years old

Describe your project or startup in a few words

At Makemouth, we are shaking up real-money betting with our peer-to-peer platform. Bet on your terms—anytime, anywhere, on anything. We are moving beyond traditional sports betting, giving you total control and endless options for a unique experience.

01.01 Describe your startup in more detail

Mouth is a startup focused on shaking up the betting industry by tackling a major problem with traditional platforms: they do not give users enough control. These old-school systems box users into rigid structures and limited options, making the whole experience feel restrictive with little fun. We are here to change that. At Makemouth, we believe in giving users the freedom to bet on their own terms. Our platform lets you set your own odds and choose from endless options, giving you total control. Also, we are introducing peer-to-peer betting, so you can place bets directly with other users, adding a new layer of excitement. By addressing the lack of user control and introducing peer-to-peer options, Makemouth is creating a more personalised, satisfying, and dynamic environment. We're breaking down old barriers and making betting an innovative, user-driven experience. With Makemouth, you're in the driver's seat, crafting your own unique betting journey.

01.02 What is the main problem you are trying to solve?

Mouth aims to tackle a big problem with traditional betting platforms: they do not give users enough control or flexibility. These platforms often force users into rigid structures and limited options, making the whole experience feel restrictive and less enjoyable. Makemouth wants to change all that. We believe users should have the freedom to bet on their own terms, setting their odds, with endless options and total control over their betting experience. By addressing this lack of user control, Makemouth is working to create a more personalized, satisfying, and dynamic environment for bettors everywhere.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Makemouth puts you in full control of your betting experience by allowing you to set your own odds and choose from endless betting options. Unlike traditional platforms that confine you to rigid structures and limited choices, Makemouth offers the flexibility to bet on your own terms. Our platform introduces peer-to-peer betting, enabling you to place bets directly with other users, adding a new layer of excitement and personalization. With the ability to tailor your bets to your preferences and strategies, Makemouth ensures a more satisfying and engaging betting journey. We create a dynamic, user-centric environment that makes betting more enjoyable and innovative. At Makemouth, you are not just another user; you’re in the driver’s seat, crafting a unique and personalized betting experience. This user-driven approach sets us apart, making betting not only more interactive but also more aligned with what you truly want.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Makemouth is designed for anyone who loves betting but feels restricted by traditional platforms. Our main audience includes: Casual Bettors: People who enjoy placing occasional bets and want more control and flexibility in their betting options. Serious Gamblers: Those who bet regularly and are looking for a platform that allows them to set their own odds, customize their bets, and engage with others through peer-to-peer betting. Tech-Savvy Users: Individuals who appreciate innovative solutions and want a modern, user-driven betting experience that breaks away from the old, rigid structures. Sports Enthusiasts: Fans who follow sports closely and want to leverage their knowledge by placing bets in a more dynamic and personalized environment. Social Bettors: People who enjoy the social aspect of betting and want to connect with others directly through peer-to-peer betting.

01.05 When was your company established?

2023-08-02

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

My cofounder is Salam Abiola. He is a software engineer with 5 years of experience. He has worked with Wazobia Technologies as a Fullstack engineer, Medillery LTD as a fullstack enginner, Jekalo as a fullstack enginner, Paycoins as a frontend enginer, Bomzak as a frontend engineer, Hiosoft as a fullstack engineer, Jekalo as a fullstack engineer.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://makemouth.com

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

3

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

3

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

4

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

3

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

3

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Innovation and Entrepreneurship: By introducing a flexible and user-centric betting platform, Makemouth stimulates economic activity and fosters innovation in the betting industry. This contributes to economic growth by creating new opportunities and attracting a diverse user base. Job Creation: As Makemouth grows, it will generate employment opportunities in various sectors such as technology, customer support, marketing, and operations, contributing to decent work and economic development.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

At Makemouth, we are about innovation and skill development. We help our employees grow their skills and embrace entrepreneurship. This boosts job satisfaction and gets our team ready for future opportunities in the digital world. We are also driving entrepreneurship. Our flexible, user-friendly betting platform will spark economic activity, creating new opportunities and drawing in a diverse user base. This helps fuel economic growth. As we grow, Makemouth will create jobs in tech development, customer support, marketing, and operations. This aligns with our goal of promoting sustained, inclusive, and sustainable economic growth, offering productive employment and decent work for all. We’re dedicated to fair employment practices, ensuring fair wages and maintaining an inclusive work environment.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Makemouth helps reduce inequalities by making betting more accessible and fair for everyone. We level the playing field with user-controlled odds and peer-to-peer betting, ensuring everyone has a shot at success based on their skills. Our platform welcomes a diverse community of users, offering a variety of betting options to cater to both casual and serious bettors. By empowering users to make responsible betting choices, we aim to empower individuals socially and economically, promoting fairness and inclusivity in the betting experience.

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

At Makemouth, we prioritize responsible betting. We give users tools and information to help them make smart decisions, including options to set limits on their betting activities and promoting awareness of gambling risks. This helps ensure everyone bets responsibly. We also believe in ethical business conduct. We operate with integrity and transparency, ensuring fair play and ethical behavior in all our dealings with users and stakeholders. This builds trust and enhances our credibility in the betting industry. Community engagement is key for us. We actively gather feedback from our users to continuously improve our services. This collaborative approach helps us stay accountable and responsive, aligning with sustainable consumption and production principles.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

2

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

6

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

At Makemouth, integrity is at the heart of everything we do. We prioritize fair play and ethical conduct to establish a platform that users trust. This commitment to ethics fosters a sense of justice and fairness in the betting community. Transparency is key to our approach. We provide clear, honest information about our services, odds, and practices. This transparency builds trust with our users and stakeholders, fostering a culture of accountability and reliability. Community engagement is vital. We actively seek feedback from our users to enhance our services. By involving them in decision-making and listening to their concerns, we promote inclusive governance that aligns with strong institutional principles. Security and fairness are non-negotiable for us. We employ robust security measures to safeguard user data and ensure fair betting practices. This dedication to security enhances the reliability of our platform and upholds legal standards in our operations.

02.17.01 My startup contributes to the Partnerships for the goal

4

02.17.02 Partnerships for the goal - Justification for my startup

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

3

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

Makemouth is not just about placing bets but about giving users unprecedented control and flexibility. This is not a new technology per se, but an innovative application of existing technology to give a better user experience in betting. What sets Makemouth apart is the way we enhance traditional betting services. Our platform allows users to set their own odds and engage in peer-to-peer betting, a level of customization and user autonomy not typically found in conventional betting sites. This improvement on existing services meets a demand that has been largely ignored: the need for a more personalized, user-driven betting experience. In essence, while Makemouth builds on the foundation of current betting technologies, it addresses a gap in the market by prioritizing user control, flexibility, and responsible betting practices. This response to unmet needs positions us uniquely in the industry, offering a service that is both innovative and highly demanded.

06.09 Competitive Analysis

Our main potential competitors include traditional betting platforms like bet9ja, Nairabet, Bet365. What sets Makemouth apart is our commitment to user control and flexibility. Unlike these established platforms, we empower users to set their own odds and place peer-to-peer bets, offering a level of personalization and freedom that others don’t provide. Additionally, we emphasize responsible betting by offering tools for users to manage their betting habits and promote awareness of gambling risks. Our platform also prioritizes transparency and fairness, fostering trust and loyalty among our users. While competitors often follow rigid structures, Makemouth thrives on innovation and adaptability, ensuring our services evolve with user needs. Our approach, where we actively engage with users for feedback and improvements, creates a more dynamic and user-driven betting environment. This combination of flexibility, responsibility, and user engagement is what truly makes Makemouth stand out

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?