Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Tradose is a social media platform that infuses African traditions into the digital world, promoting cultural heritage and values. It redefines user influence by rewarding content that aligns with African norms, fostering a respectful and positive online

01.01 Describe your startup in more detail

Tradose is an innovative social media platform dedicated to integrating and celebrating African traditions online. "Tradose," derived from "Traditional" and "Dose," reflects our mission to infuse African cultural values into digital interactions. Our platform addresses the moral decline seen on mainstream social media by rewarding content that aligns with African norms through unique features like the Charisma Score and Cultural Content Filters. We also offer educational resources on African traditions and role model programs that highlight users who exemplify these values. Tradose aims to preserve African heritage, promote positive role models, and foster a respectful, culturally rich online community. By joining Tradose, users contribute to a platform that honors and upholds Africa's rich traditions, setting a global example of a values-based social media environment.

01.02 What is the main problem you are trying to solve?

The main problem Tradose addresses is the moral decline and cultural erosion observed on mainstream social media platforms. These platforms often glorify behaviors that contradict traditional African values, promoting sensationalism, exhibitionism, and superficiality. This shift has led to a significant increase in anxiety, depression, and a decline in respect and community values, particularly among young users. Tradose seeks to counter these negative trends by creating a social media platform that celebrates and reinforces African cultural norms. We aim to redefine user influence through a unique Charisma Score based on adherence to traditional values, promoting content that fosters respect, integrity, and cultural pride. By doing so, Tradose preserves African heritage, promotes positive role models, and fosters a respectful, values-based online community, providing a healthier and more meaningful social media experience.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Cultural Preservation: Tradose helps preserve and celebrate African traditions by promoting content that aligns with cultural norms and values. This ensures that African heritage is maintained and respected in the digital age, providing a platform for users to engage with and learn about their cultural roots. Positive Community: Tradose fosters a respectful and values-based online community. By rewarding content that exemplifies traditional values through the Charisma Score, we create an environment that prioritizes integrity, respect, and cultural pride, countering the negative influences prevalent on other social media platforms. Educational Resources: Tradose offers a wealth of educational materials on African traditions, history, and values. This empowers users to educate themselves and others about the rich cultural diversity of Africa, promoting cultural awareness and appreciation both within and outside the African community.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Tradose is aimed at serving a diverse audience that includes: 1. African Youth: Young individuals seeking a positive and culturally enriching social media experience that aligns with their traditional values, providing them with role models and content that promotes integrity and respect. 2. Cultural Enthusiasts: Individuals interested in African culture, history, and traditions, both within Africa and the global diaspora, who want to engage with and learn more about African heritage. 3. Educators and Scholars: Teachers, researchers, and students focused on African studies who can use Tradose as a resource for authentic cultural content and educational materials. 4. General Social Media Users: Those disillusioned with the sensationalism and moral decline on mainstream platforms, seeking a community that prioritizes respect, cultural pride, and positive role models. By targeting these groups, Tradose aims to create a platform that preserves African heritage, fosters

01.05 When was your company established?

2022-06-15

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

The co-owners of Tradose bring diverse expertise and passion to the team. Thelma Agwuoke, a seasoned marketer with a background in digital strategy, drives user acquisition and engagement. Edet Uboho, a technology innovator, leads product development with his extensive experience in software engineering. Together, they collaborate with a shared vision to revolutionize social media by infusing African traditions and values into the digital landscape.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Tradose creates economic opportunities through cultural and digital engagement. Our platform empowers African content creators, educators, and cultural advocates to monetize their work, thus generating income. By promoting traditional crafts, music, art, and cultural events, Tradose helps artisans and performers reach a global audience, increasing their earnings and visibility. Additionally, Tradose offers educational resources that provide valuable skills in digital literacy, content creation, and entrepreneurship. This knowledge equips users, especially young Africans, with the tools needed to succeed in the digital economy, fostering job creation and financial independence. Our community-driven initiatives also support local businesses and cultural tourism, driving economic growth and reducing poverty in African communities. Through these efforts, Tradose not only preserves cultural heritage but also creates sustainable economic opportunities that contribute to poverty alleviation

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Tradose supports "Zero Hunger" by promoting sustainable agricultural practices and local food systems through its platform. We highlight traditional farming methods and local food products, connecting farmers with wider markets to increase their income. Our educational resources provide information on sustainable farming, crop diversification, and resource efficiency, helping farmers boost productivity and reduce waste. By fostering a community for knowledge sharing and collaboration on agricultural projects, Tradose enhances food security. Additionally, by economically empowering farmers and local food producers through greater market access, Tradose indirectly addresses hunger by strengthening local food production and distribution.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Tradose contributes significantly to the goal of "Good Health and Well-being" by promoting positive and culturally relevant content that fosters mental and emotional wellness. Our platform prioritizes content that aligns with African cultural values, promoting respect, integrity, and community engagement. By countering the negative influences often found on mainstream social media platforms, Tradose creates a supportive and uplifting online environment that enhances users' mental and emotional well-being. Additionally, through educational resources on African traditions and values, Tradose fosters cultural pride and a sense of belonging, which are essential components of overall well-being.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Tradose strongly contributes to the goal of "Quality Education" by providing extensive educational resources on African traditions, history, and values. Through articles, videos, and courses, Tradose offers a platform for learning about diverse African cultures, promoting cultural understanding and appreciation. By highlighting traditional knowledge and practices, Tradose enriches educational experiences, empowering users to explore and engage with their cultural heritage. Additionally, our emphasis on positive role models and community engagement fosters a supportive learning environment that encourages curiosity, critical thinking, and lifelong learning.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Tradose contributes to the goal of "Gender Equality" by providing a platform that celebrates and amplifies diverse voices, including those of women. Our platform actively promotes content that showcases the achievements, perspectives, and contributions of women in African societies, challenging traditional gender stereotypes and promoting inclusivity. Through role model programs and community engagement initiatives, Tradose highlights female leaders, entrepreneurs, and cultural advocates, inspiring others and fostering gender equality. Additionally, by providing educational resources that address gender issues and promote women's empowerment, Tradose contributes to creating a more equitable and inclusive society.

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Tradose indirectly contributes to the goal of "Clean Water and Sanitation" by promoting economic empowerment and community development, which are essential factors in improving access to clean water and sanitation facilities. Through our platform, we support local businesses, artisans, and entrepreneurs, creating economic opportunities that can ultimately lead to investments in water infrastructure and sanitation projects. Additionally, Tradose fosters community engagement and collaboration, which are crucial for mobilizing resources and advocating for improved water and sanitation services. By empowering individuals and communities, Tradose plays a role in addressing the underlying factors that contribute to water and sanitation challenges, ultimately contributing to the achievement of this Sustainable Development Goal.

02.07.01 My startup contributes to the Affordable and clean energy goal

6

02.07.02 Affordable and clean energy - Justification for my startup

Tradose indirectly contributes to the goal of "Affordable and Clean Energy" by promoting economic empowerment and community development, which are essential factors in facilitating access to clean energy solutions. Through our platform, we support local businesses, artisans, and entrepreneurs, creating economic opportunities that can lead to investments in renewable energy projects. Additionally, Tradose fosters community engagement and collaboration, which are crucial for advocating for policies and initiatives that promote the adoption of clean energy technologies. By empowering individuals and communities, Tradose plays a role in addressing the underlying barriers to accessing affordable and clean energy solutions, ultimately contributing to the achievement of this Sustainable Development Goal.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Tradose strongly contributes to the goal of "Decent Work and Economic Growth" by creating economic opportunities through cultural engagement and digital empowerment. Our platform supports local artisans, content creators, and entrepreneurs, providing them with a platform to showcase their talents and reach a wider audience. By promoting traditional crafts, music, and cultural events, Tradose stimulates economic growth in communities, generating income and employment opportunities. Additionally, our emphasis on digital literacy and entrepreneurship skills equips users with the tools needed to succeed in the digital economy, fostering job creation and sustainable economic development. Through these efforts, Tradose empowers individuals and communities to achieve economic prosperity and build a brighter future.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Tradose significantly contributes to "Industry Innovation and Infrastructure" by pioneering a novel approach to social media that integrates African cultural values. Our platform introduces innovative features like the Charisma Score and Cultural Content Filters, which redefine user influence and prioritize culturally relevant content. This innovation fosters a more inclusive and respectful online environment, driving positive engagement and community building. Additionally, Tradose's emphasis on digital empowerment and entrepreneurship skills equips users with the tools needed to innovate and thrive in the digital economy. By promoting cultural diversity and leveraging technology for social good, Tradose contributes to the development of robust digital infrastructure and fosters innovation in the social media industry.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Tradose strongly contributes to "Reduced Inequalities" by providing a platform that amplifies diverse voices and promotes inclusivity. Our platform celebrates cultural diversity and highlights the contributions of marginalized communities, challenging stereotypes and promoting understanding. By empowering individuals to share their stories and perspectives, Tradose fosters empathy and empathy, fostering a more equitable society. Additionally, our focus on digital literacy and entrepreneurship skills provides opportunities for economic empowerment, helping to bridge the digital divide and reduce inequalities in access to technology and opportunities. Through these efforts, Tradose promotes social cohesion and empowers marginalized communities, contributing to the reduction of inequalities in society.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Tradose contributes to "Sustainable Cities and Communities" by fostering cultural pride and community engagement, essential elements for building resilient and inclusive urban environments. Our platform promotes cultural heritage and traditions, encouraging residents to embrace their cultural identities and celebrate diversity. By creating a sense of belonging and shared identity, Tradose strengthens social cohesion and promotes a culture of inclusivity within cities and communities. Additionally, our focus on economic empowerment and entrepreneurship skills supports local businesses and artisans, contributing to the economic vitality of urban areas. Through these efforts, Tradose helps create sustainable and vibrant cities where residents can thrive socially, culturally, and economically.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Tradose strongly contributes to "Responsible Consumption and Production" by promoting cultural sustainability and conscious content consumption. Our platform encourages users to engage with content that aligns with their cultural values and respects the environment. By highlighting traditional crafts, sustainable practices, and ethical production methods, Tradose promotes responsible consumption choices. Additionally, our emphasis on digital empowerment and entrepreneurship skills encourages users to create and share meaningful content, reducing reliance on mass-produced, environmentally harmful media. Through these efforts, Tradose fosters a culture of mindful consumption and production, contributing to a more sustainable and environmentally conscious society.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Tradose strongly contributes to "Climate Action" by promoting cultural sustainability and environmental awareness. Our platform highlights traditional practices and knowledge that encourage harmonious coexistence with nature. By fostering a deeper connection to cultural heritage and the environment, Tradose inspires users to adopt eco-friendly behaviors and support initiatives that mitigate climate change. Additionally, our emphasis on digital engagement reduces the carbon footprint associated with traditional media consumption, contributing to overall environmental conservation efforts. Through education, advocacy, and community action, Tradose empowers individuals to take meaningful steps towards addressing climate change and building a sustainable future.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

Tradose contributes to "Life Below Water" by promoting cultural awareness and environmental stewardship. Through our platform, we raise awareness about the importance of marine conservation and the preservation of aquatic ecosystems. By highlighting traditional practices that emphasize respect for marine life and coastal resources, Tradose encourages sustainable behaviors that protect life below water. Additionally, our educational resources provide information on marine biodiversity and the impacts of human activities on aquatic environments, empowering users to make informed decisions and take action to safeguard marine ecosystems. Through these efforts, Tradose fosters a deeper appreciation for life below water and promotes collective efforts to preserve and protect our oceans for future generations.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Tradose strongly contributes to "Life on Land" by promoting cultural sustainability and environmental conservation. Our platform highlights traditional land stewardship practices and indigenous knowledge that emphasize harmony with nature. By fostering a deeper connection to cultural heritage and the environment, Tradose inspires users to adopt sustainable land management practices and support initiatives that protect terrestrial ecosystems. Additionally, our educational resources provide information on biodiversity conservation, habitat preservation, and the impacts of human activities on land ecosystems, empowering users to make informed decisions and take action to safeguard life on land. Through education, advocacy, and community action, Tradose empowers individuals to play an active role in preserving and restoring terrestrial ecosystems, ensuring the health and well-being of life on land for present and future generations.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Tradose contributes significantly to "Peace, Justice, and Strong Institutions" by fostering cultural understanding, promoting respect for diversity, and empowering communities to address social injustices. Our platform serves as a forum for dialogue, collaboration, and education, where users can engage in meaningful discussions about social issues and advocate for positive change. By highlighting traditional values of peace, reconciliation, and community harmony, Tradose promotes peaceful coexistence and strengthens social cohesion. Additionally, our emphasis on digital literacy and entrepreneurship skills equips users with the tools needed to advocate for their rights and participate in civic engagement. Through these efforts, Tradose supports the development of strong and inclusive institutions that uphold human rights, promote justice, and ensure peace for all members of society.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Tradose strongly supports "Partnerships for the Goal" by collaborating with diverse stakeholders to advance sustainable development initiatives. We partner with cultural organizations, NGOs, educational institutions, and local communities to amplify our impact and reach. These partnerships enable us to leverage resources, expertise, and networks to promote cultural sustainability, economic empowerment, and social inclusion. By working together towards common goals, Tradose fosters collective action and maximizes our ability to effect positive change. Additionally, our platform serves as a hub for connecting like-minded individuals and organizations, facilitating collaboration and knowledge-sharing. Through strategic partnerships, Tradose strengthens our capacity to address complex challenges and contribute to the achievement of the Sustainable Development Goals.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

7 - Strongly Agree

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

4

06.08 Justification for my startup

Tradose, my startup represents a significant improvement on existing social media platforms by incorporating African cultural values and traditions into the online experience. This unique approach distinguishes Tradose from its competitors, offering users a more culturally relevant and meaningful social media experience. Tradose can be described as an extension of the range of social media platforms available, but with a distinct focus on African cultural heritage and values. By offering a platform specifically tailored to the African community, Tradose expands the options available to users seeking a culturally enriching online environment. Tradose responds to a demand for a social media platform that reflects and celebrates African cultural identity. Many existing platforms lack cultural diversity and fail to adequately represent the experiences and values of African users.

06.09 Competitive Analysis

Tradose's main competitors are mainstream platforms like Facebook, Instagram, and Twitter, and niche platforms focused on cultural content. What sets Tradose apart is its unique focus on African cultural values. It offers a dedicated space for African users to connect, share, and engage in a culturally rich environment. Features like the Charisma Score prioritize culturally resonant content. Additionally, Tradose provides educational resources on African heritage, promoting cultural awareness. This holistic approach distinguishes Tradose, making it the preferred choice for users seeking meaningful connections and cultural immersion.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, Tradose will actively promote the role of female entrepreneurs within our community: Feature Spotlight: We regularly feature female entrepreneurs on our platform, highlighting their achievements, stories, and businesses to inspire others and provide visibility. Networking Events: Tradose organizes networking events specifically focused on female entrepreneurship, providing opportunities for women to connect, collaborate, and share experiences. Educational Workshops: We host workshops and seminars covering topics such as business development, leadership, and marketing, tailored to the needs and interests of female entrepreneurs. Mentorship Programs: Tradose facilitates mentorship programs pairing experienced female entrepreneurs with aspiring ones, offering guidance, support, and valuable insights to navigate challenges and achieve success. These initiatives aim to empower and support female entrepreneurs, fostering an inclusive and supportive ecosystem within our community.