Nigeria - Startup under 3 years old

Describe your project or startup in a few words

The name TUWOVITA was derived from the maize flour called TUWO and abundant constituent of vitamins in Yellow maize flour that is, consumption of TUWOVITA guarantee an amount of vitamins needed for human growth and healthy living

01.01 Describe your startup in more detail

Maize production is thriving in Nigeria, with output steadily increasing to over 8 million tons annually, as reported by USAID. Among locally produced staple foods, maize stands out due to its significant production growth and vital role in the food chain. Fabamous Oyedun Enterprises, situated in Keffi, Nasarawa State, Nigeria, has keenly observed the dietary habits of Northern Nigerians, where maize serves as an essential daily staple in forms like Tuwo (a solid dish) or Pap, known as Akamu (a liquid meal), predominantly using white maize. In response to nutritional needs and to provide a healthier option, Fabamous Oyedun Enterprises is launching a new product made from yellow maize, which boasts superior nutritional value compared to white maize. Targeting 2% of the population as our market share, roughly 4,460,000 potential customers (2% of Nasarawa State's estimated 2 million Our business projections indicate a monthly turnover of NGN6,000,000 ($4,155),

01.02 What is the main problem you are trying to solve?

1. Reducing Hunger and Food Insecurity Problem: High levels of hunger and food insecurity plague Nigeria, affecting millions without access to affordable food. Solution: Producing TuwoVita offers a locally sourced, affordable, and nutritious food option, rich in essential nutrients like vitamins, minerals, and dietary fiber, contributing to improved health and nutrition. 2. Decreasing Dependence on Imported Foods Problem: Nigeria heavily depends on imported milling processed foods, which can be expensive and prone to supply chain disruptions, leading to economic vulnerabilities and increased food prices. Solution: Local production of TuwoVita reduces reliance on imports, enhancing food sovereignty and economic stability. It supports the local economy by creating jobs and promoting local agricultural practices.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Affordable price (4.) Effective and efficient service delivery. (5.) Incentives. (6.) Provision of value chain for agricultural food products. (7.) Wealth creation (8.) Food sustainability for the nation and beyond

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our startup’s product, Tuwo Vita, is aimed at serving health-conscious individuals and communities, particularly in regions where tuwo (a traditional African meal) is a staple. The targeted beneficiaries include people seeking healthier, more nutritious alternatives to conventional carbohydrate-heavy meals. Our product is especially beneficial for individuals managing dietary restrictions or chronic conditions such as diabetes and hypertension. Additionally, it caters to families looking to incorporate more wholesome and balanced meals into their diets. By offering a convenient, nutrient-dense version of tuwo, we also aim to support busy professionals and students who require quick, healthy meal options.

01.05 When was your company established?

2021-10-15

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

6

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Founder 1: A nutritionist with over 10 years of experience in dietary planning and food science, bringing expertise in creating healthy, balanced meal alternatives.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

01.11 Which industry best describes your project?

b) Materials (agriculture, fishing, chemical products, construction materials, containers and packaging, metals and mining, paper and forest products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Tuwo Vita contributes to the No Poverty goal by providing a nutritious, affordable, and culturally relevant food alternative that addresses hunger and malnutrition in low-income communities. Our product is vitamin-fortified and designed to improve the health and well-being of vulnerable populations, helping them to lead more productive lives. By sourcing raw materials locally and employing community members in our production processes, we create jobs and stimulate economic growth within these regions. Additionally, we educate communities on nutrition and sustainable agricultural practices, fostering long-term food security and economic resilience. Our holistic approach not only alleviates immediate hunger but also empowers individuals and communities to break the cycle of poverty

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Tuwo Vita strongly contributes to the Zero Hunger goal by providing an affordable, nutritious food option that addresses both immediate hunger and long-term nutritional needs. Our vitamin-fortified product helps combat malnutrition and ensures that even low-income families have access to essential nutrients. By sourcing ingredients locally and employing community members, we support local agriculture and create jobs, which in turn helps to ensure a stable food supply. Additionally, we offer educational programs on nutrition and sustainable farming practices, empowering communities to grow their own food and secure their food sources sustainably. Our comprehensive approach tackles hunger from multiple angles, promoting food security and improving overall health and well-being in underserved regions.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Tuwo Vita significantly contributes to the goal of Good Health and Well-being by offering a nutritious food product that promotes overall health. Our vitamin-fortified maize flour provides essential nutrients needed for optimal health, contributing to the prevention of malnutrition and related health issues. By prioritizing the use of locally sourced, natural ingredients, we ensure the quality and safety of our product, supporting the well-being of consumers. Additionally, our educational initiatives on nutrition and healthy eating habits empower individuals to make informed choices, leading to improved health outcomes in the communities we serve. Through these efforts, Tuwo Vita plays a vital role in promoting good health and well-being among our consumers.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Tuwo Vita contributes to the goal of Quality Education by implementing educational programs on nutrition and sustainable farming practices. We provide valuable information to consumers about the nutritional benefits of our product and offer insights into healthy eating habits. By raising awareness and promoting understanding of nutrition, we empower individuals to make informed dietary choices, leading to improved health outcomes and overall well-being. Additionally, our initiatives on sustainable farming practices educate communities on environmentally friendly agricultural methods, fostering long-term food security and economic resilience. Through these educational efforts, Tuwo Vita enhances the quality of education on health and nutrition, promoting holistic development within the communities we serve.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Tuwo Vita contributes to gender equality by promoting equal opportunities for both men and women in various aspects of our operations. We prioritize hiring based on merit, providing equal employment opportunities regardless of gender. Additionally, we offer training and skill development programs to empower women in the workforce, enabling them to take on leadership roles and contribute meaningfully to our startup. By fostering an inclusive work environment and promoting gender diversity, we strive to break down barriers and challenge traditional gender roles, ultimately contributing to a more equitable society.

02.06.01 My startup contributes to the Clean water and sanitation goal

2

02.06.02 Clean water and sanitation - Justification for my startup

While Tuwo Vita's direct contribution to clean water and sanitation may be indirect, our operations prioritize sustainable practices that indirectly support this goal. By promoting environmentally friendly farming techniques and responsible water usage throughout our supply chain, we aim to minimize water pollution and conserve water resources. Additionally, our commitment to food safety and hygiene standards ensures that our products meet quality standards, indirectly promoting sanitation practices. Through these efforts, Tuwo Vita contributes to creating a healthier environment and indirectly supports the goal of clean water and sanitation

02.07.01 My startup contributes to the Affordable and clean energy goal

7 - Strongly Agree

02.07.02 Affordable and clean energy - Justification for my startup

Tuwo Vita indirectly contributes to the goal of affordable and clean energy by implementing energy-efficient practices in our production processes. We prioritize the use of renewable energy sources such as solar power for our operations, reducing our reliance on fossil fuels and minimizing our carbon footprint. Additionally, by optimizing our energy consumption and investing in energy-saving technologies, we strive to lower production costs, making our nutritious food products more affordable and accessible to consumers. Through these efforts, Tuwo Vita supports the transition towards clean and sustainable energy while ensuring affordability for our customers.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Tuwo Vita strongly contributes to decent work and economic growth by creating job opportunities and fostering economic development within the community. Through our production facility, we provide employment opportunities for local residents, empowering them with stable jobs and income. Additionally, we support local farmers by sourcing raw materials locally, stimulating the agricultural sector and creating market opportunities for farmers. By generating revenue and contributing to local economic activities, Tuwo Vita plays a vital role in driving economic growth and promoting sustainable livelihoods, thereby advancing the goal of decent work and economic prosperity.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Tuwo Vita contributes to industry innovation and infrastructure by introducing novel processing techniques and modern equipment in the production of nutritious maize flour. We invest in state-of-the-art milling and packaging machinery, enhancing efficiency and quality in our operations. Additionally, our emphasis on product development and research enables us to continuously innovate and improve our offerings, driving advancements in the food processing industry. By establishing a robust infrastructure and adopting innovative practices, Tuwo Vita sets a precedent for excellence in food production, contributing to the overall growth and modernization of the agricultural sector.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Tuwo Vita contributes to reducing inequalities by providing employment opportunities, especially for marginalized communities and youths in Nasarawa State, Nigeria. Through our inclusive hiring practices and skills development programs, we empower individuals from diverse backgrounds, bridging socioeconomic gaps and fostering economic inclusivity. Additionally, our focus on sourcing raw materials from local farmers promotes fair trade and equitable distribution of resources, further reducing disparities within the agricultural value chain. By prioritizing inclusivity and equitable access to opportunities, Tuwo Vita actively works towards creating a more balanced and just society.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Tuwo Vita contributes to sustainable cities and communities by promoting local production and consumption. By sourcing raw materials locally and establishing production facilities within the community, we reduce the carbon footprint associated with transportation and promote regional economic development. Additionally, our focus on nutritious food production enhances community health and well-being, leading to stronger and more resilient communities. Through responsible resource management and community engagement initiatives, Tuwo Vita fosters sustainable practices that contribute to the long-term viability of cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

1 - Strongly Disagree

02.12.02 Responsible consumption and production - Justification for my startup

Tuwo Vita aligns with responsible consumption and production goals by utilizing locally sourced ingredients, reducing food waste, and implementing sustainable production practices. Our focus on traditional food production methods minimizes the use of additives and preservatives, promoting healthier consumption habits. By optimizing production processes and packaging materials, we aim to minimize environmental impact and promote efficient resource utilization. Through continuous improvement initiatives, we strive to set industry standards for responsible food production and consumption, contributing to a more sustainable future.

02.13.01 My startup contributes to the Climate action goal

7 - Strongly Agree

02.13.02 Climate action - Justification for my startup

Tuwo Vita contributes to climate action by sourcing ingredients locally, reducing the carbon footprint associated with transportation. Additionally, our focus on sustainable production methods minimizes energy consumption and greenhouse gas emissions. By promoting the consumption of traditional, plant-based foods, we support environmentally friendly dietary choices that contribute to mitigating climate change. Furthermore, our commitment to continuous improvement includes exploring innovative solutions to further reduce our environmental impact, demonstrating our dedication to climate-conscious practices.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

While Tuwo Vita's direct impact on life below water may be limited, our commitment to sustainable practices indirectly supports this goal. By sourcing ingredients responsibly and minimizing waste in our production process, we help reduce pollution and preserve aquatic ecosystems. Additionally, our advocacy for environmentally friendly practices encourages broader awareness and action towards protecting marine life and preserving underwater habitats. Through education and collaboration, we aim to contribute to the conservation of life below water and promote a healthier planet for all species.

02.15.01 My startup contributes to the Life on land goal

7 - Strongly Agree

02.15.02 Life on land - Justification for my startup

While Tuwo Vita's primary focus is on food production and nutrition, our commitment to sustainable agriculture practices indirectly supports the goal of life on land. By promoting responsible land management, including soil conservation and biodiversity preservation, we contribute to the health and vitality of terrestrial ecosystems. Additionally, through our partnerships with local farmers and emphasis on organic farming methods, we help reduce deforestation and habitat destruction. By prioritizing the well-being of both people and the environment, Tuwo Vita aims to foster a harmonious relationship between human activities and the diverse life forms that inhabit the land.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Tuwo Vita indirectly contributes to peace, justice, and strong institutions by fostering economic stability and social cohesion within communities. By empowering local farmers and creating employment opportunities, we mitigate socio-economic disparities and reduce the risk of conflict over scarce resources. Additionally, our commitment to fair trade practices and ethical sourcing promotes transparency and accountability in the food supply chain, strengthening trust between stakeholders. Through these efforts, Tuwo Vita promotes the principles of fairness, inclusivity, and cooperation, which are essential for building peaceful and just societies

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Tuwo Vita strongly believes in partnerships for achieving sustainable development goals. We collaborate with local farmers, NGOs, government agencies, and international organizations to promote agricultural innovation, improve food security, and empower communities. By fostering these partnerships, we leverage collective expertise, resources, and networks to maximize our impact and address complex challenges more effectively. Our inclusive approach emphasizes collaboration, knowledge sharing, and mutual support, creating a synergistic ecosystem that accelerates progress towards shared goals

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

7 - Strongly Agree

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

Our startup's offering combines the familiarity of existing products/services with innovative features that address unmet needs in the market. By enhancing existing solutions and filling gaps in the current offerings, we create a unique value proposition that sets us apart. Our focus on innovation ensures that we deliver a product/service that not only meets but exceeds customer expectations, establishing a strong competitive edge in the market.

06.09 Competitive Analysis

We have the skills, assets and render the best acceptable practices of food production compare to my competitors who are market women that sell white maize flour called TUWO in a basin with measuring plate. We will ensures 90% customers satisfaction guarantee at all time, we have established and maintained a good personal and credible relationship with our clients to enjoy their goodwill, we have incentive packages for our clients and also motivations package for our qualified staffs, we will be the first company to establish a standard food production firm in Keffi Nasarawa State Nigeria. We will continue to render agricultural extension services to all maize farmers especially the yellow maize farmers by constantly providing value chain for this product. We consider competitors in this section as our major competitors because there are very common.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

While we haven't implemented specific initiatives tailored exclusively for female entrepreneurs yet, we recognize the importance of diversity and inclusion in entrepreneurship. We are open to exploring and supporting initiatives that promote the role of female entrepreneurs within our community. This could include mentorship programs, networking events, and workshops aimed at empowering and supporting women in entrepreneurship.