Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Made From Home is a food ordering delivery business that reimagines who can participate in the food service industry by giving access and reducing barrier to entry in the industry.

01.01 Describe your startup in more detail

Made From Home is part of a growing movement to build a more inclusive food system for anybody that want to participate in the food economy. All players on the platform are local. From the chef, to the logistics players to the consumers. All interact within a 10 - 30kmkm radius of there location forming cluster system that can be adequately catered for. The goal of the project is to become a go-to platform for local delicacies all around the world but first we are starting in Nigeria, Lagos state. The system process is a simple one that utilized local chefs to prepare meal that are highly diverse and can only be found in homes, and get logistics personnel locally to deliver to local customers within a cluster. Winning strategy is the localization, accessibility to local chefs, and highly diverse local meals at affordable price We get 14% commission from chef payout and 6% from delivery at customer expense. All player operate within a cluster to facilitate fast service.

01.02 What is the main problem you are trying to solve?

The main problem MadeFromHome is trying to solve is the lack of accessible and sustainable income opportunities for local chefs. Many talented chefs struggle to reach a wider audience and generate consistent income due to limited marketing resources, high overhead costs, and competition with larger, more established food businesses. Additionally, food enthusiasts often find it difficult to discover and access unique, high-quality local delicacies fast. MadeFromHome provides the platform for local chefs to be able serve their community by making them (1.) credible through food safety certification, (2.) Handling payment for them using the most secure processes, (3.) Exposing them to ready to pay customers within 10 - 30km of their location (4.) Providing logistics for them to deliver their food all in one platform For them (Chef) to be able to make sustainable stress free income while providing customers highly diverse menu that may not be found in walk-in restaurants

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

(1.) MadeFromHome provides chefs with a digital platform to showcase their culinary talents to a wider audience to make sustainable income with no or little barriers at their available time. (2.) Highly diverse menu that can only be found in homes at an affordable cost for the customers. (3.) Food security (Accessibility) in the locality, that is 10km within each chef. (4.) Eco friendly food packaging material to reduce the introduction of non-biodegradable materials into the environment.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Independent Chefs and Home Cooks - Individuals like grandma, aunties or students who create high-quality, homemade meals but lack the resources or platform to reach a broader audience. This includes those who may have culinary training but do not operate traditional restaurants. Small Food Business Owners - Local chefs running small-scale food operations from home or small kitchens who need additional channels to market and sell their products. Busy Professionals and Families - Individuals seeking convenient, high-quality meal options that go beyond typical fast food or mainstream delivery services. Madefromhome offers a diverse range of homemade meals that can be easily ordered online.

01.05 When was your company established?

2024-02-13

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Shukurat Bello is a Muslim, Computer Science master degree holder with five years of experience as a data professional across startups such as edtech, fintech. She has a great culinary stay at home experience. She has a great skill of using data to drive product roadmap and development, this she has used to help get our early adopters. Her great communication skills has helped in getting some audience with the food and safety agency of Nigeria. She is a great addition to the project.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://wa.link/l7fvpc

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

We provide sustainable income to players on our platform such as logistics personnel and local chef that are locally sourced. This ensures they can make some income on their terms

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Highly diverse menu prepared in the most organic and hygienic manner and can be readily accessible at within the shortest distance to the customer.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Highly diverse menu prepared in the most organic and hygienic manner from stay at home chef. that provide the customer with healthy meals as at when needed.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

We educate the chefs via email with content on how best prepare and package meals for customer satisfaction

02.05.01 My startup contributes to the Gender equality goal

5

02.05.02 Gender equality - Justification for my startup

Yes, we also encourage male chefs but we have not gotten one male since when we started in February 2024

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Part of the food safety certification is to get chef to know the importance clean water in preparing menus. We also make sure we inspect the chef kitchen where they make food ourselves before they get activated to start posting menus. In the future we want to automate it with tech in a way where we can inspect virtually emphasizing clean water and sanitation in the premises.

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

No, we do not advocate for this for now. It is something we will look into in the future

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

MadeFromHome provides a platform for local chefs, home cooks, and small-scale food producers to sell their culinary creations, enabling them to earn a sustainable income. This creates jobs and supports entrepreneurship in the culinary sector other auxiliary jobs like logistics and area supervisors also come in to provide a decent work for individuals within a 10km locality.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

The strategy and full business model is new in Nigeria.

02.10.01 My startup contributes to the Reduced inequalities goal

1 - Strongly Disagree

02.10.02 Reduced inequalities - Justification for my startup

We have not incorporated this

02.11.01 My startup contributes to the Sustainable cities and communities goal

2

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

We provides chefs with sustainable, biodegradable, and reusable packaging materials, reducing plastic waste and the overall environmental footprint of food delivery. We also encourages chefs to use locally sourced ingredients, reducing the environmental impact associated with long-distance food transportation and supporting local farmers.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

We provide eco friendly packages like branded brown paper that are affordable and can replace nylon to reduce land pollution that contribute to climate change

02.14.01 My startup contributes to the Life below water goal

2

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Our eco-friendly packages reduces plastics and nylons packages that can be a challenge in land productivity.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

We have not incorporated this

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

We believe so much in partnership and one of our partners in processing payment for both customers and payout for Chefs is Paystack - A fintech we leverage for all payments

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

7 - Strongly Agree

06.03 The product/service could be described as a new technology.

5

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

There are platforms that work with establish restaurant to get food delivered to individuals. Our platform see a new audience that craves highly diverse local menus that can only be provided by local chef at an affordable price, We propose to use a highly localized technology (Progressive Web App) that forms clusters of chef in 10km distance to each other. So we have same audience with others, new product and new distribution strategy.

06.09 Competitive Analysis

Direct Edenlive) - Within Nigeria we have Homemade by Edenlive who are serving high end users on the island Indirect (Glovo) - B2b strategy to distribute food Chowdeck - B2b strategy to distribute food We are heavy on using local chef which impact the community at the local level, distributing in a new way within 10km clusters and serving audience with more diverse menu like Amala made by grandma

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

All the chef on our platform at the moment are female with 18 - 36 years. The chef registration form indicate the gender and we market the chef part to more female audience while running Facebook ads.