Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Rybble is an innovative marketplace dedicated to fostering a circular economy, individuals are empowered to participate in the recycling process by exchanging their plastic bottles for tokens. These tokens can then be redeemed for various benefits.

01.01 Describe your startup in more detail

Rybble is more than just a marketplace; it's a comprehensive solution to the plastic waste crisis, seamlessly integrated into a user-friendly mobile app. Our platform serves as a hub for an online community of recyclers and plastic waste producers, providing them with the tools and incentives they need to actively participate in the circular economy. What sets Rybble apart is its holistic approach to sustainability. Instead of merely recycling plastic bottles, we repurpose them for construction and fashion applications, minimizing environmental impact while promoting creativity and resourcefulness. By incentivizing recycling through token rewards, we not only address the immediate problem of plastic pollution but also cultivate a culture of environmental consciousness and community engagement.

01.02 What is the main problem you are trying to solve?

We are trying to solve Plastic pollution in Nigeria—the use of plastic causes landfill in the long run, also the drainage system gets clogged up due to the plastics not being properly disposed of.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

you get to exchange your trash for cash you become a sustainability partner you help eliminate PET bottles from our drainages you prevent flooding in our communities

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Rybble will connect Recyclers to Trash producers and research into leading ways to recycle plastics

01.05 When was your company established?

2023-11-02

01.06 Are you already selling your product/service?

No

01.07 How many other owners are there within your startup?

1

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Chidinma Ndukuba An Engineer in Bio Resourse engineering, have an AI modelling skills

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://rybble.africa

01.11 Which industry best describes your project?

d) Primary commodities (food, drink, household and personal products)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

By providing incentives for recyclers

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

your trash can in some way feed you

02.03.01 My startup contributes to the Good health and well-being goal

5

02.03.02 Good health and well-being - Justification for my startup

Plastics, if collected will not get to the sea which causes death in sea animals.

02.04.01 My startup contributes to the Quality education goal

3

02.04.02 Quality education - Justification for my startup

It teaches the community on the importance of recycling

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

Yes, women lead the recycling communities championing and encouraging recycling

02.06.01 My startup contributes to the Clean water and sanitation goal

7 - Strongly Agree

02.06.02 Clean water and sanitation - Justification for my startup

Rybble helps achieve clean water and sanitation by reducing plastic pollution in water bodies, conserving resources and energy, mitigating microplastic contamination, improving waste management, raising public awareness, and supporting effective policies.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

Rybble contributes to affordable and clean energy by reducing the energy required to produce new plastics from raw materials.

02.08.01 My startup contributes to the Decent work and economic growth

6

02.08.02 Decent work and economic growth - Justification for my startup

Rybble fosters decent work and economic growth by creating employment opportunities in the recycling industry. Jobs are generated in collection, sorting, processing, and manufacturing recycled plastic products.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Rybble drives industry innovation and infrastructure development by spurring advancements in recycling technologies and processes. Investments in research and development lead to more efficient and effective ways to recycle plastics, improving overall recycling rates and reducing environmental impact. These innovations also support the growth of a circular economy where materials are reused, reducing dependency on raw materials and enhancing resource efficiency.

02.10.01 My startup contributes to the Reduced inequalities goal

5

02.10.02 Reduced inequalities - Justification for my startup

Rybble can address inequalities by creating opportunities for marginalized communities to participate in the green economy. Initiatives promoting plastic collection and recycling can provide jobs and income for vulnerable groups, including informal waste pickers.

02.11.01 My startup contributes to the Sustainable cities and communities goal

6

02.11.02 Sustainable cities and communities - Justification for my startup

Rybble contributes to sustainable cities and communities by reducing waste, conserving resources, and minimizing pollution. It promotes a circular economy where materials are reused, reducing environmental impact and enhancing urban resilience.

02.12.01 My startup contributes to the Responsible consumption and production goal

3

02.12.02 Responsible consumption and production - Justification for my startup

Rybble promotes responsible consumption and production by encouraging reuse and reducing the demand for new plastic production. It supports sustainable development goals by minimizing waste, conserving resources, and reducing environmental impact.

02.13.01 My startup contributes to the Climate action goal

6

02.13.02 Climate action - Justification for my startup

Recycling plastics significantly aids climate action by cutting greenhouse gas emissions and conserving energy. It reduces the need for manufacturing new plastics from fossil fuels, which emits greenhouse gases. By diverting plastics from landfills and incineration, recycling helps mitigate methane emissions and lowers the carbon footprint of waste management. This process also promotes a circular economy, where materials are reused, minimizing the extraction of raw resources and reducing environmental degradation.

02.14.01 My startup contributes to the Life below water goal

7 - Strongly Agree

02.14.02 Life below water - Justification for my startup

Rybble positively impacts life below water by reducing plastic pollution in oceans, rivers, and marine habitats. Plastics, when improperly disposed of, pose serious threats to marine life through ingestion and entanglement. By recycling plastics, we prevent these materials from entering aquatic ecosystems, thereby preserving marine biodiversity and habitats. This reduction in plastic waste helps maintain water quality and ecosystem health, supporting sustainable fisheries and tourism industries that rely on healthy marine environments.

02.15.01 My startup contributes to the Life on land goal

5

02.15.02 Life on land - Justification for my startup

Rybble positively impacts terrestrial ecosystems and life on land in several critical ways. Firstly, it reduces landfill waste by diverting plastics from disposal sites, thus conserving land space and minimizing environmental pollution.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

3

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Rybble promotes peace, justice, and strong institutions by fostering sustainable practices and governance. It reduces environmental injustice by minimizing pollution and health risks in marginalized communities near waste sites. Resource efficiency in recycling reduces dependency on finite resources, enhancing economic stability and mitigating resource-driven conflicts.

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

Rybbles advances the Sustainable Development Goal of "Partnerships for the Goals" by fostering collaborative efforts across sectors. It engages governments, businesses, and communities in developing effective recycling systems and policies. Multi-stakeholder partnerships promote innovation, knowledge sharing, and resource mobilization to enhance recycling infrastructure and technology.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

3

06.03 The product/service could be described as a new technology.

4

06.04 The product/service is an improvement on an existing product or service.

2

06.05 The product/service could be described as an extension of a range of products or services.

1 - Strongly Disagree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

4

06.07 The product/service is a new version of an old product/service.

3

06.08 Justification for my startup

The product is a marketplace that pools recyclers and PET waste producers in a smart way, using AI model to calculate the weight of the plastics to recycle before being sent to the recyclers, in turn, they get paid on the app.

06.09 Competitive Analysis

Kaltani wecyclers Trashcoin The ease of our mobile app and giving waste producers the superpower to pay for utilities with their trash is. magical

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

Yes, partnering with an NGO, ONIGO to encourage and promote recycling