Nigeria - Startup under 3 years old

Describe your project or startup in a few words

Foodimetric is health-tech startup with the vision of promoting the reality of healthiness by integrating technology to Africa's healthcare system. With her web application, Foodimetric provides reliable nutrition information and nutrition assessment.

01.01 Describe your startup in more detail

Foodimetric is a health tech startup devoted to promoting healthy living in Africa through tech and nutrition science. I conceived the idea during my final year in university and I teamed up with my friends to develop the web app within a year. Since our launch on April 1st, 2024, we have witnessed remarkable growth, with over 200 users relying on our service. Powdered by Nigerian Food Composition Database, the food and nutrient search features allow users to calculate dietary intake and easily go through nutrient content of foods. With the BMI calculator, users can determine their nutritional status (underweight, normal, overweight or obese), Through our featured articles and social media post, we educate our audience on nutrition. Next versions will integrate the West Africa Food Composition Database, more assessment tools and artificial intelligence for seamless assessment and consultancy by developing meal plan with local Africa foods and connecting dietitians with clients.

01.02 What is the main problem you are trying to solve?

The main problem Foodimetric is trying to solve is lack of access to accurate and reliable nutrition information and assessment software in Africa. In many African countries, including Nigeria, there is a significant gap in nutrition knowledge and dissemination of nutrition information. This has led to many health problems such as malnutrition, obesity, and related non communicable diseases (NCDs). “The growing burden of NCDs poses a grave threat to the health and lives of millions of people in Africa: over a third of deaths in the region are due to these illnesses.” - WHO Regional Director for Africa. Meanwhile, most NCDs are diet related. The startup is addressing this issue by providing, diet assessment tools for tracking health progress and making informed decisions, educating the public through enlightening nutrition articles and social media engagements. Soon, we will provide personalized consultancy services through artificial intelligence integration.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

1. Reliable food database: We are currently using Nigeria Food Composition Database which is the most reliable source of getting nutrient composition of Nigeria based foods. We are set to integrate West Africa Food Composition Database in the upcoming version which will allow other countries beyond Nigeria to enjoy the service of Foodimetric. 2. Nutrition Assessment: With the food and nutrient search features, a trained nutrition professional can easily analyse nutrient intake of their clients. Nutrition status can also be evaluated with the Body Mass Index calculator. The next version will be containing more nutrition assessment tools and ability to save record. 3. Convenience and Accessibility: Foodimetric's online platform makes nutrition assessment and consultancy services accessible from anywhere, at any time. 4. Nutrition Education: Articles on the web app and our social media handles equip our audience with nutrition knowledge. 5. Job creation for dietitian (future version)

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

1. Dietetians and Clinical Nutritionist: Dietitians and clinical nutritionists need accurate nutrition information and assessment tools for patient counseling and diet planning. 2. Recipe developer: With Foodimetric, recipe developers can have insight about the nutrient composition of their ingredients and also explore alternative ingredients or foods that can used as better replacements. 3. Nutrition students, lecturers and researchers: Nutrition researches and projects focused on diet adequacy, nutrient intake, and diet quality will find foodimetric web app as a useful tool to evaluate the nutrient composition of foods. 4. Nutrition enthusiasts: Individuals who are specially interested in nutrition and healthy living can benefit from reading our articles, conducting basic personal nutrition assessment and following up on diet plan given to them by their dietitians such as to manage their dietary modifications (e.g gluten-free, vegetarians).

01.05 When was your company established?

2023-01-30

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

2

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Aderemi Oluwadamilola is a nutritionist and data scientist. She's functioning as the Chief Operation Officer of the startup. Sowonoye Folake is a nutritionist and front end developer. She's the Chief Technology Officer of the startup.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://instagram.com/foodimetric, https://www.linkedin.com/company/foodimetric/, https://foodimetric.com

01.11 Which industry best describes your project?

f) Healthcare (healthcare equipment and services)

02.01.01 My startup contributes to the No poverty goal

5

02.01.02 No poverty - Justification for my startup

Foodimetric contribute to this SDGs because she helps people to remain and attain good health status. People who are healthy are more likely to be economically active to work and earn living. The upcoming version that will feature artificial intelligence integration and consultancy will connect clients to dietitians thereby providing jobs for dietitians empowering them economically.

02.02.01 My startup contributes to the Zero hunger goal

4

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Foodimetric primary focus is health and nutrition. Foodimetric promotes healthy living and wellbeing by providing users with reliable information about the nutrient composition of foods. Our assessment tools enables users to evaluate their nutritional status and make informed decisions about their diet and health.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Foodimetric empowers users with knowledge to make informed decisions about their health and well-being through our articles and social media posts. Users are also equipped with nutrition by exploring the nutrient composition of the foods they eat thereby improving their knowledge base.

02.05.01 My startup contributes to the Gender equality goal

4

02.05.02 Gender equality - Justification for my startup

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

02.07.01 My startup contributes to the Affordable and clean energy goal

4

02.07.02 Affordable and clean energy - Justification for my startup

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Foodimetric creates job opportunities in the health, marketing and technology sectors, thereby contributing to economic growth and career development in Africa. Currently, we have are a team of 7 committed individuals. The larger the startup become, the larger the capacity to employ more people.

02.09.01 My startup contributes to the Industry innovation and infrastructure

5

02.09.02 Industry innovation and infrastructure - Justification for my startup

Foodimetric is building nutrition and health innovation by integrating technology into the existing healthcare system.

02.10.01 My startup contributes to the Reduced inequalities goal

4

02.10.02 Reduced inequalities - Justification for my startup

02.11.01 My startup contributes to the Sustainable cities and communities goal

4

02.11.02 Sustainable cities and communities - Justification for my startup

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Foodimetric's database and assessment tools encourage responsible food choices and sustainable consumption practices. Recipe developers also find Foodimetric useful for their recipe formulation and documentation.

02.13.01 My startup contributes to the Climate action goal

4

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

4

02.14.02 Life below water - Justification for my startup

02.15.01 My startup contributes to the Life on land goal

4

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

4

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Foodimetric collaborates with healthcare professionals, researchers, and organizations to promote a culture of healthy living and wellbeing in Africa.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

3

06.02 The product/service represents an entirely new type of product/service.

5

06.03 The product/service could be described as a new technology.

3

06.04 The product/service is an improvement on an existing product or service.

6

06.05 The product/service could be described as an extension of a range of products or services.

5

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

5

06.07 The product/service is a new version of an old product/service.

6

06.08 Justification for my startup

Foodimetric is not the first nutrition application, there are existing applications already however, Foodimetric is the first that's being tailored to African users and foods. Foodimetric is an improvement of existing platforms envisioning to use artificial intelligence to enhance nutrition assessment and consultancy. Despite the uprising of artificial intelligence, nutrition field is yet to tap deep into it.

06.09 Competitive Analysis

Foodimetric's competitors include: 1. MyFitnessPal 2. Nutritionix 3. Lose It 4. Calorie Counter 5. YAZIO Foodimetric is unique and stands out because; Our competitors focus on foods that are not indigenous to Africa thereby making it difficult for Africans to use their platforms for meal planning. Foodimetric however uses African-focused nutrition data. Our upcoming AI-powered technology for precise nutrition planning and recommendations is what have not been implemented by our competitors. We also boast of user-friendly interface and easy navigation. We also focus on preventive healthcare and wellness, rather than just calorie tracking or weight loss. Foodimetric stands out by addressing the specific needs of the African market, leveraging AI technology, and providing innovative approach to nutrition and healthcare.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I do inspire nutrition and dietetics students to be innovative and entrepreneurial meanwhile most nutrition and dietetics students are females. I'm the convener of Dietetics Innovation for Impact Challenge where I inspire nutrition students across more than 10 tertiary institutions in Nigeria to also come up with innovative solutions that will improve Nigeria healthcare system. More than 70% of the participants are females.