Nigeria - Startup under 3 years old

Describe your project or startup in a few words

B2B Marketplace helping retailers and retail stores source, sell, pay and get paid.

01.01 Describe your startup in more detail

Supplya is a digital marketplace that connects retailers to verified suppliers, making it easier for them to source products and pay suppliers securely. Retailers can also create their own free storefront where they can sell products online and get paid.

01.02 What is the main problem you are trying to solve?

Supply chain issues, high online fraud rate and fragmented market are the major issues retailers face in Nigeria.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

-We streamline supply chain processes by linking retailers to distributors who deliver to their shops for free; we cluster retailers within distributor coverage areas, thereby reducing supply chain costs associated with every delivery. -We verify distributors and facilitate "pay on delivery" option, making retailers comfortable and eliminating the possibilities of fraud -Retailers and retail stores can order across multiple distributors, eliminating the challenge of market fragmentation.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Our targeted beneficiaries are: Retailers and Retail Stores (Supermarkets, Modern Trade Outlets, HORECAs etc) Distributors (suppliers of diverse goods)

01.05 When was your company established?

2021-08-16

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

1

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Opeyemi Kehinde (CEO/Co-founder) https://www.linkedin.com/in/opekehinde Opeyemi has a Bachelor's Degree in French and International Studies, born entrepreneur who has dealt in the Nigerian retail ecosystem for the past decade. She single-handedly built a fashion business that supplied goods from Aba market (one of the largest markets in West Africa) Joy Adeniran (COO/Co-founder) https://linkedin.com/in/joyadeniran Joy has a degree in Computer Science and Business Administration. He single-handedly developed a USSD telemedicine software service that connects individuals to primary health centres in Nigeria. He is also a digital commerce expert with 7 years experience.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://supplya.shop

01.11 Which industry best describes your project?

c) Industry (equipment, commercial, logistical and professional services, transport)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

02.02.01 My startup contributes to the Zero hunger goal

5

02.02.02 Zero hunger - Justification for my startup

02.03.01 My startup contributes to the Good health and well-being goal

1 - Strongly Disagree

02.03.02 Good health and well-being - Justification for my startup

02.04.01 My startup contributes to the Quality education goal

1 - Strongly Disagree

02.04.02 Quality education - Justification for my startup

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

7 - Our solution empowers African retailers who are mostly females to create a means of livelihood for themselves without discrimination of any sort.

02.06.01 My startup contributes to the Clean water and sanitation goal

1 - Strongly Disagree

02.06.02 Clean water and sanitation - Justification for my startup

We don't necessarily focus on this

02.07.01 My startup contributes to the Affordable and clean energy goal

1 - Strongly Disagree

02.07.02 Affordable and clean energy - Justification for my startup

N/a

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Our platform enables more people to find occupations like trading which goes a long way to improve the economy

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

We are building a solution for Africa's supply chain.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

This is a major focus for us, we are levelling the playing ground by bring the goods to all and sundry and making markets more accessible

02.11.01 My startup contributes to the Sustainable cities and communities goal

1 - Strongly Disagree

02.11.02 Sustainable cities and communities - Justification for my startup

Not applicable

02.12.01 My startup contributes to the Responsible consumption and production goal

5

02.12.02 Responsible consumption and production - Justification for my startup

We are partnering with manufacturers to improve and maintain their value chain, we reduce costs of operations through streamlined logistics processes.

02.13.01 My startup contributes to the Climate action goal

1 - Strongly Disagree

02.13.02 Climate action - Justification for my startup

02.14.01 My startup contributes to the Life below water goal

1 - Strongly Disagree

02.14.02 Life below water - Justification for my startup

Not applicable

02.15.01 My startup contributes to the Life on land goal

1 - Strongly Disagree

02.15.02 Life on land - Justification for my startup

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

1 - Strongly Disagree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

02.17.01 My startup contributes to the Partnerships for the goal

5

02.17.02 Partnerships for the goal - Justification for my startup

We are constantly seeking ways to improve our impact by partnering with others in the social impact space.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

6

06.02 The product/service represents an entirely new type of product/service.

1 - Strongly Disagree

06.03 The product/service could be described as a new technology.

2

06.04 The product/service is an improvement on an existing product or service.

5

06.05 The product/service could be described as an extension of a range of products or services.

4

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

1 - Strongly Disagree

06.08 Justification for my startup

Our unique value proposition makes Supplya a novel product that will continue to evolve and grow exponentially based on a proven model.

06.09 Competitive Analysis

https://jiji.ng - Classifieds website https://omnibiz.com - B2B E-commerce platform https://getbumpa.com - SME Business App Offline (Traditional trade) Social Media Trade Groups We are creating an all-in-one solution to streamline the process for all our users and carry the capabilites that most of our competitors have.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?