Nigeria - Startup under 3 years old

Describe your project or startup in a few words

We are building Nurika - a gamified fitness App that combines AI, blockchain, and a Move-to-Earn system to promote wellness and incentivize healthy lifestyles among African youths.

01.01 Describe your startup in more detail

Nurika Health is a trailblazing health tech platform that combines AI, blockchain, and a Move-to-Earn (M2E) system to incentivize and enhance healthy lifestyles. Our platform rewards users for engaging in physical activities like walking, running, jogging, etc. Our app also offers personalized health insights, and employs AI-driven monitoring to manage, predict and prevent potential health issues. Committed to privacy and data security, Nurika is reshaping how individuals approach fitness everyday wellness. Now our youths can earn money just by making healthy lifestyle choices.

01.02 What is the main problem you are trying to solve?

Nurika Health aims to address the following pervasive problems: Rising Sedentary Lifestyles: With the modern shift towards desk-bound jobs and increased screen time, physical activity levels have drastically declined, leading to a surge in health problems such as obesity, diabetes, cardiovascular diseases, and mental health issues. Limited Access to Personalized Health Insights: Individuals often struggle to access personalized and insightful feedback on their health and fitness progress. Tailored guidance is crucial for making informed decisions about fitness routines and overall well-being. The integration of blockchain and cryptocurrency presents an opportunity to revolutionize the fitness industry. By rewarding users with NRK tokens for physical activities, we provide a tangible and valuable incentive for maintaining a healthy lifestyle. Nurika Health sees this as an opportune moment to add value to millions of people in Africa.

01.03 Tell us the major benefits and/or advantages of using the product/service that your startup provides (at least 3).

Nurika offers three major benefits that make its platform highly attractive: 1. Incentivized Fitness: Nurika's move-to-earn model rewards users for their physical activities, turning workouts into opportunities to earn digital rewards, including NFTs. This gamification motivates users to stay active, promoting healthier lifestyles while providing tangible incentives for their efforts. 2. Blockchain Integration: By leveraging blockchain technology, Nurika ensures transparency, security, and ownership of rewards. Users can trade, sell, or hold their earned NFTs and tokens, adding real value to their fitness achievements and fostering a sense of community through shared goals and achievements. 3. Holistic Health and Wellness Approach: Nurika goes beyond mere fitness tracking by integrating various aspects of health and wellness into its platform. With our AI powered personal health assistant Nurika provides a comprehensive solution that every young African need to live healthy.

01.04 Please describe who exactly your startup’s product/service is aimed at serving. Who are the targeted beneficiaries?

Health & fitness enthusiasts Digital nomads (remote workers) Working class with busy a schedule People who want to lose weight, get in shape, or just live a healthy lifestyle, People with special dietary needs.

01.05 When was your company established?

2023-04-18

01.06 Are you already selling your product/service?

Yes

01.07 How many other owners are there within your startup?

2

01.08 Among the other owners, how many are female?

0

01.09 Please describe the profile of the other owners within your startup (skills, experience, etc.)

Nurika Health boasts a robust and diversified team, each member contributing unique skills and expertise to drive the company's success: ▪ Chibuzor Victor Anih (Co-founder and COO): With a background in healthcare technology, business operations, and entrepreneurship, Victor leads the team with a strategic vision. ▪ Talle Davidson is a seasoned entrepreneur and business strategist with a half a decade of experience in the blockchain tech industry. Known for his innovative approach and leadership skills, Talle has successfully led multiple teams to growth and profitability, earning a reputation as a visionary in the African digital transformation space. ▪ Chukuwebuka Bestman (CTO): An expert in backend development, cybersecurity, and project management, Chukuwebuka ensures the technical foundation of Nurika Health remains robust and secure.

01.10 If you have a website, a social media page (Facebook, Instagram, Linkedin…), or app, please provide the link(s) here:

https://linktr.ee/nurikahealth

01.11 Which industry best describes your project?

h) IT (digital services, equipment and software)

02.01.01 My startup contributes to the No poverty goal

7 - Strongly Agree

02.01.02 No poverty - Justification for my startup

Nurika combats poverty by incentivizing physical activity with blockchain-based tokenized rewards, creating earning opportunities for users. By promoting healthier lifestyles and providing financial incentives, Nurika supports economic empowerment and improved well-being, aligning with the UN's Sustainable Development Goal to reduce poverty.

02.02.01 My startup contributes to the Zero hunger goal

7 - Strongly Agree

02.02.02 Zero hunger - Justification for my startup

Nurika supports the SDG Zero Hunger goal by promoting physical wellness and healthy living, which are essential for reducing malnutrition. Through its rewards system, Nurika can empower users to access better food resources, indirectly supporting nutrition and food security initiatives.

02.03.01 My startup contributes to the Good health and well-being goal

7 - Strongly Agree

02.03.02 Good health and well-being - Justification for my startup

Nurika promotes healthy lives and well-being for all by incentivizing physical activity and healthy habits through rewards and blockchain technology. This encourages users of all ages to stay active, improve fitness, and maintain overall health, aligning with the SDG goal to ensure healthy lives and promote well-being.

02.04.01 My startup contributes to the Quality education goal

7 - Strongly Agree

02.04.02 Quality education - Justification for my startup

Nurika contributes to the SDG goal of inclusive and equitable quality education by providing educational blog posts and hosting Ask Me Anything (AMA) sessions. These resources offer valuable information on health, wellness, and blockchain technology, empowering users with knowledge and promoting lifelong learning. By fostering an informed community, Nurika ensures that users have access to continuous education and growth opportunities, supporting the global aim of inclusive and equitable education for all.

02.05.01 My startup contributes to the Gender equality goal

7 - Strongly Agree

02.05.02 Gender equality - Justification for my startup

Nurika promotes gender equality and empowers women and girls by providing an inclusive platform that encourages participation in fitness and wellness activities. Through tailored programs, educational content, and reward incentives, Nurika supports women in achieving their health goals. By fostering a supportive community and highlighting female team members, ambassadors, advocates, advisors and achievements, Nurika empowers women and girls to take control of their health and well-being, aligning with the SDG goal of gender equality.

02.06.01 My startup contributes to the Clean water and sanitation goal

4

02.06.02 Clean water and sanitation - Justification for my startup

Nurika contributes to the SDG goal on Clean Water and Sanitation by educating its community on the importance of hydration and proper sanitation through blog posts and AMA sessions. By promoting healthy hydration habits and awareness about water conservation, Nurika encourages users to adopt practices that support clean water access and improved sanitation, fostering a healthier, more sustainable lifestyle aligned with global water and sanitation goals.

02.07.01 My startup contributes to the Affordable and clean energy goal

5

02.07.02 Affordable and clean energy - Justification for my startup

Nurika supports the SDG goal on Affordable and Clean Energy by educating its community on sustainable energy practices through blog posts and AMA sessions. By raising awareness about the importance of energy efficiency and renewable energy sources, Nurika encourages users to adopt eco-friendly habits, reducing their carbon footprint and promoting cleaner energy solutions. This aligns with global efforts to ensure access to affordable, reliable, and sustainable energy for all.

02.08.01 My startup contributes to the Decent work and economic growth

7 - Strongly Agree

02.08.02 Decent work and economic growth - Justification for my startup

Nurika contributes to the SDG goal on Decent Work and Economic Growth by creating earning opportunities through its move-to-earn model. By rewarding users for physical activity with blockchain-based incentives, Nurika promotes financial inclusion and economic empowerment. Additionally, the platform educates users on financial literacy and blockchain technology, enhancing their skills and fostering economic growth within the community. This supports the global effort to achieve inclusive and sustainable economic growth.

02.09.01 My startup contributes to the Industry innovation and infrastructure

7 - Strongly Agree

02.09.02 Industry innovation and infrastructure - Justification for my startup

Nurika contributes to the SDG goal on Industry, Innovation, and Infrastructure by leveraging AI and blockchain technology to innovate in the health and wellness sector. By integrating digital rewards for physical activity, Nurika fosters technological advancement and infrastructure development. This approach supports sustainable industrial growth and positions Nurika as a leader in merging fitness with cutting-edge technology.

02.10.01 My startup contributes to the Reduced inequalities goal

7 - Strongly Agree

02.10.02 Reduced inequalities - Justification for my startup

Nurika contributes to the SDG goal on Reduced Inequalities by providing equal access to fitness incentives regardless of socioeconomic status. Through its move-to-earn model, Nurika empowers individuals from diverse backgrounds to earn rewards for physical activity, promoting inclusivity and reducing disparities in health and wellness opportunities among different socioeconomic groups.

02.11.01 My startup contributes to the Sustainable cities and communities goal

7 - Strongly Agree

02.11.02 Sustainable cities and communities - Justification for my startup

Nurika contributes to the SDG goal on Sustainable Cities and Communities by promoting active lifestyles and community engagement. By incentivizing physical activity and fostering a supportive online community, Nurika encourages individuals to lead healthier lives. This can lead to reduced healthcare costs, improved public health outcomes, and ultimately contribute to building more sustainable and resilient cities and communities.

02.12.01 My startup contributes to the Responsible consumption and production goal

7 - Strongly Agree

02.12.02 Responsible consumption and production - Justification for my startup

Nurika contributes to the SDG goal on Responsible Consumption and Production by promoting sustainable lifestyles and mindful consumption across our social media posts, reels and blog posts. Through its rewards system and educational content, Nurika encourages users to make healthier choices and reduce waste. By fostering awareness of the environmental impact of consumption habits, Nurika supports responsible production and consumption patterns, aligning with global efforts for sustainability.

02.13.01 My startup contributes to the Climate action goal

5

02.13.02 Climate action - Justification for my startup

Nurika contributes to the SDG goal to combat climate change by promoting physical activity, which reduces carbon emissions associated with sedentary lifestyles. Additionally, Nurika educates users on environmental sustainability through its platform, encouraging eco-friendly habits. By raising awareness and fostering sustainable behaviors, Nurika empowers individuals to mitigate climate change impacts and create a healthier planet for future generations.

02.14.01 My startup contributes to the Life below water goal

5

02.14.02 Life below water - Justification for my startup

Though this is not our focus, Nurika can leverage our platform of over 100k users to contribute to the SDG goal on Life Below Water by encouraging initiatives that fosters awareness of marine conservation. Through educational content and challenges, Nurika can promote sustainable behaviors that reduce plastic pollution and protect marine ecosystems. By empowering individuals to make environmentally conscious choices, Nurika supports efforts to preserve biodiversity and ensure the health and sustainability of life below water.

02.15.01 My startup contributes to the Life on land goal

6

02.15.02 Life on land - Justification for my startup

Nurika contributes to the SDG goal on Life on Land by promoting outdoor like health walks, marathons, and other physical activities that connect individuals with nature and raise awareness of environmental conservation. Through educational initiatives and community challenges, Nurika encourages sustainable land use practices and biodiversity conservation efforts. By fostering a deeper appreciation for the natural world, Nurika supports the goal of preserving terrestrial ecosystems and promoting sustainable development.

02.16.01 My startup contributes to the Peace Justice and Strong Institutions goal

7 - Strongly Agree

02.16.02 Peace Justice and Strong Institutions- Justification for my startup

Nurika contributes to the SDG goal on Peace, Justice, and Strong Institutions by fostering community engagement and collaboration through its platform. By promoting health and wellness activities, Nurika cultivates a sense of belonging and social cohesion, which can contribute to peaceful and inclusive societies. Additionally, Nurika advocates for transparency and integrity in its operations, supporting the development of strong and accountable institutions.

02.17.01 My startup contributes to the Partnerships for the goal

7 - Strongly Agree

02.17.02 Partnerships for the goal - Justification for my startup

Nurika contributes to the SDG goal of Strengthening the Means of Implementation and Revitalizing the Global Partnership for Sustainable Development by fostering collaboration and partnerships within its community. Through strategic alliances with health organizations, fitness brands, AI and blockchain developers, Nurika leverages collective expertise and resources to drive innovation and promote sustainable development initiatives. By uniting stakeholders toward common goals, Nurika supports the global partnership for sustainable development.

06.01 There are a large number of customers who already use a product/service very similar to the product/service we envision creating.

5

06.02 The product/service represents an entirely new type of product/service.

6

06.03 The product/service could be described as a new technology.

6

06.04 The product/service is an improvement on an existing product or service.

7 - Strongly Agree

06.05 The product/service could be described as an extension of a range of products or services.

7 - Strongly Agree

06.06 The product/service responds to a demand or need that has not been satisfied by other products/services.

7 - Strongly Agree

06.07 The product/service is a new version of an old product/service.

7 - Strongly Agree

06.08 Justification for my startup

The Nurika project is unique and innovative due to its seamless integration of fitness, AI and blockchain technology. By adopting a move-to-earn model, Nurika transforms physical activity into a rewarding experience, incentivizing users to stay active and healthy. Our platform leverages NFTs and digital tokens, allowing users to earn, trade, and hold valuable assets based on their fitness achievements. This gamification of wellness not only motivates users but also creates a novel economic ecosystem within the health sector. Furthermore, Nurika’s comprehensive approach, including personalized fitness plans, educational content, and community challenges, ensures a holistic wellness experience. This innovative fusion of technology and health sets Nurika apart in the market.

06.09 Competitive Analysis

Some of our competitors in the web2 space are AppleHealth and SamsungHealth. While the likes of Stepn and Sweatcoin are our competitors in web3. However, in the realm of health and fitness, Nurika Health faces competition from traditional fitness apps and other move-to-earn crypto platforms. However, what sets us apart is our pioneering status as Africa's first AI-powered health platform, giving us a first-mover advantage in this region. The unique integration of blockchain and AI technologies distinguishes Nurika Health from these conventional web2 and web3 fitness apps. Our platform offers a personalized user experience, maximizing engagement and impact, thereby setting it apart as a leader in the emerging space of holistic health and wellness solutions.

11.05 Are you initiating actions within your community to promote the role of female entrepreneurs?

I founded a community called Blockchain Women's Network - BLOWN; for women in Nigeria/Africa which I currently fund. The community is currently being managed by Mrs Maimuna Hamzat in Abuja. The Vision: Empower, educate, and promote the participation of women in the blockchain and cryptocurrency industry, fostering diversity, inclusion and innovation. The Mission: To provide a supportive community and resources for women to excel in the blockchain field, break down gender barriers, and drive adoption, innovation and wealth creation.